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Wild Bill’s Craft Soda; Rocket Pop Ring Pop Strawberry Cream Sarsaparilla and Grape Review
Timeless Classics: Root Beer, Black Cherry, Orange Cream, Vanilla Cream
Ring Pop® Flavors: Blue Raspberry, Watermelon, Strawberry, Berry Blast
Crowd Pleasers: Rocket Pop, Strawberry Cream, Zero Sugar Cola, Original Cola, Grape, Ginger Ale, Sarsaparilla
Variety Packs: Untamed (12 Flavors), Ring Pop®, Original Flavors, Fruity Flavors, Olde Fashioned, Root Beers, Cream Sodas
Wild Bill's Craft Beverage Co., based in Millington, New Jersey, is a fast-growing craft soda brand that blends nostalgic Americana with small-batch beverage innovation. Since its inception, the company has established itself as a favorite among soda enthusiasts and collectors by offering bold, cane sugar-based sodas through both traditional retail and a dominant presence in live events and festivals across the United States.
Founded by Michael Russo, Wild Bill's originated as a beverage experience brand deeply rooted in the live events circuit. The company is best known for its vintage aesthetic, collectible stainless steel mugs, and in-person soda taps that offer unlimited refills—a signature feature at comic cons, fairs, and expos nationwide. As demand surged, Wild Bill's expanded into direct-to-consumer ecommerce, retail, and licensing collaborations.
Combining traditional soda recipes with contemporary branding, the company positions itself as an authentic alternative to mass-produced soft drinks, with a strong emphasis on real ingredients and community-driven experiences.
Wild Bill's offers a wide variety of craft sodas, all made with pure cane sugar and bold flavor profiles:
These co-branded flavors offer nostalgic value and have increased the brand’s appeal among Gen Z and millennial consumers.
These flavors are staples in the brand’s curated variety packs, which include:
Each product is packaged in retro-themed 12 oz cans, with vibrant, eye-catching labels designed to evoke mid-century American soda shops.
Wild Bill's stands out in the craft soda space due to its:
This dual approach—merging retail sales with experiential marketing—has allowed Wild Bill’s to build a loyal national following and convert event goers into lifetime customers.
While privately held, Wild Bill's revenue growth has accelerated significantly following a pandemic pivot to ecommerce in 2020. The company’s online store now offers nationwide shipping, subscription models, and merchandise sales. Key performance indicators include:
Its DTC strategy, combined with exclusive limited-run flavors, drives high customer lifetime value and retention.
Wild Bill’s appeals to a broad demographic mix:
Their branding strongly resonates in communities that value individuality, retro aesthetics, and artisanal goods.
While not currently USDA Organic or Non-GMO Project verified, Wild Bill’s emphasizes:
Sustainability is promoted through their “refill, reuse, relive” brand ethos at live shows.
“I first tried Wild Bill’s at Comic Con and now I’m a regular subscriber. Every flavor is a hit, especially Rocket Pop.” — Alyssa R., Portland OR
“The nostalgia is real. Drinking Wild Bill’s root beer takes me right back to my childhood.” — James L., Detroit MI
“I’ve collected 12 mugs from various expos, and they’re always a conversation starter. Great soda, awesome branding.” — Marcus B., Austin TX
Wild Bill's Craft Beverage Co. continues to grow by blending immersive consumer experiences, vibrant branding, and high-quality soda craftsmanship. Their hybrid business model and customer-first philosophy set them apart in a crowded market and ensure long-term brand affinity.
