Royal Natural Food Products Co., Ltd., located in Bang Kruai, Nonthaburi, Thailand, is a reputable manufacturer and exporter of premium processed meats, best known for its Roy’s brand of German-style sausages and marinated meat products. The company combines authentic European recipes with modern Thai manufacturing efficiency, offering OEM and private label services to clients across Asia and beyond.
Core Business and Offerings
The company specializes in a broad range of processed and ready-to-cook meat products, including:
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German-Style Sausages:
- Pork Chilli Bologna
- Hotdog Jumbo
- Bratwurst
- Nurnberger
- Paprika Sausage
-
Processed Meats:
- Smoked Farmer Sausage
- Smoked Ham Sausage
- Sausage Wrapped in Bacon
-
Marinated & Ready-Meat Products:
- Pork Marinade
- Teriyaki Pork
- Korean Pork Marinade
- Pork Patty
Products are developed with both retail and foodservice applications in mind, offering flexible packaging and portioning options.
Specialization and Unique Selling Proposition
Royal Natural Food Products distinguishes itself by integrating European-style charcuterie techniques with high-quality local ingredients, targeting the growing demand for premium, international-style meats in Southeast Asia.
Key USPs include:
- Authentic German-style sausage manufacturing using traditional recipes
- Premium cuts and spices with a focus on clean-label formulations
- Strong OEM/ODM service capabilities for domestic and international partners
- HACCP-compliant production with consistent taste and texture control
Financials and Market Penetration
As a privately held firm, financial data is not publicly disclosed, but company expansion and product availability indicate steady growth:
- Export Markets: ASEAN countries, Japan, South Korea, and selected Middle Eastern markets
- Domestic Reach: Available in Thai supermarkets, gourmet food stores, and high-end hospitality providers
- OEM/Private Label: Supplies custom products to local and regional brands
Their offerings are well-aligned with rising consumer interest in gourmet meats and international cuisine.
Target Market
Royal Natural Food Products caters to:
- Foodservice providers including hotels, restaurants, and cafes
- Premium grocery retailers and gourmet stores
- International food distributors seeking European-style meat products
- OEM/ODM clients seeking private-label processed meat solutions
Their product formats support both commercial-scale and consumer-level consumption.
Production Capabilities
- Facility Location: Equipped with sausage stuffers, smokers, chillers, and automated slicers
- Production Capacity: High-volume capabilities with flexibility for small-batch custom orders
- Packaging: Vacuum-sealed, MAP (Modified Atmosphere Packaging), and retail tray options
The facility is designed to comply with export standards and diverse dietary requirements.
Certifications and Compliance
- HACCP Certified
- GMP Compliant
- Halal Certification (selected products)
- Meets Thai FDA and international export safety regulations
These credentials affirm the company’s reliability and readiness for global food markets.
Brand Recognition and Customer Feedback
- Operates the well-recognized “Roy’s” brand, known for taste and authenticity
- Positive online reviews highlight quality, seasoning, and restaurant-grade texture
- Facebook and direct marketing campaigns contribute to customer engagement and B2B lead generation
Major Achievements
- Established Roy’s as a leading German-style sausage brand in Thailand
- Expanded OEM and private label partnerships across multiple Asian countries
- Developed a successful line of fusion-marinated pork products tailored for Korean and Japanese markets
- Recognized for food safety and high manufacturing standards in processed meat production
