Naturelica Co., Ltd. is a South Korea-based premium manufacturer of flavored soju and distilled liquor beverages. Situated in Chungju, with headquarters also in Seoul, the company has emerged as a leading innovator in the global alcoholic beverage industry by offering a vast and diverse portfolio of fruit-infused and yogurt-flavored soju. Known for its vibrant product branding and versatile flavor combinations, Naturelica is a major player in the export market for Korean spirits.
Company Overview and Vision
Naturelica Co., Ltd. was founded with the mission to globalize Korean traditional spirits through modern innovation. It has focused on expanding Korea’s most iconic spirit—soju—by introducing creative flavor profiles and premium branding. The company operates under three flagship brands: OPPA, SSOPPA, and ARIRANG, each tailored to different consumer preferences and international markets.
Product Portfolio
Naturelica’s extensive product range includes:
1. OPPA Soju
- Original: Classic distilled soju
- Fruit Flavors: Apple, Banana, Blueberry, Cherry, Green Grapes, Honey Lemon, Kiwi, Lychee, Mandarin, Mango, Melon, Passion Fruit, Peach, Pineapple, Plum, Pomegranate, Raspberry, Red Ginseng, Strawberry, Watermelon
- Yogurt Infused: Apple Yogurt, Blueberry Yogurt, Peach Yogurt, Raspberry Yogurt, Strawberry Yogurt, Yogurt
2. SSOPPA Soju
- Original: Premium-style soju
- Fruit Flavors: Blueberry, Raspberry, Pomegranate, Cherry, May Flower, Strawberry, Apple, Watermelon, Peach, Grapefruit, Mango, Melon, Green Grapes, Kiwi
- Yogurt Infused: Blueberry, Raspberry, Strawberry, Apple, Peach, Grapefruit, Kiwi, Green Grapes, Yogurt
3. ARIRANG Soju
- Original and Fruits: Blueberry, Melon, Peach, Raspberry, Strawberry, Watermelon, Pomegranate, Apple, Cherry, Green Grapes, Lychee, Mango, Red Ginseng, Mandarin, Pineapple, Honey Lemon, Kiwi, Plum, Banana, Passion Fruit
- Yogurt Infused: Raspberry Yogurt, Blueberry Yogurt, Peach Yogurt, Strawberry Yogurt, Apple Yogurt, Yogurt
This diverse product line reflects the company’s aggressive flavor development strategy and its commitment to catering to youthful, international consumer bases who prefer sweet, low-alcohol beverages.
Market Reach and Export Capabilities
Naturelica has made significant inroads into overseas markets, capitalizing on the Korean Wave (Hallyu) and the rising global demand for flavored alcoholic beverages. As of recent trade data and market presence:
- Products are distributed in over 20 countries, including the United States, China, Vietnam, Philippines, Russia, and the United Kingdom
- Strategic partnerships with global distributors and participation in international food and beverage expos have accelerated their brand recognition.
Branding and Target Market
- OPPA and SSOPPA brands are designed for younger, trend-conscious consumers, leveraging playful branding and social media-friendly packaging.
- ARIRANG is marketed more traditionally, appealing to consumers interested in Korean heritage and cultural authenticity.
Their flavors cater to various demographics—from those seeking fruity sweetness to yogurt creaminess, and even unique options like red ginseng and may flower.
Certifications and Quality Control
Naturelica ensures high-quality production with advanced distillation and flavor integration technologies. The company operates under strict Korean food and alcohol manufacturing regulations. While certifications are not publicly listed, it is expected that their export-ready products comply with:
- KFDA (Korea Food & Drug Administration) standards
- HACCP certification for hygiene and safety
- Halal Compliance for certain markets (to be confirmed per distribution channel)
Production and R&D
Naturelica's facilities include:
- Distillation units for high-purity alcohol
- Flavor labs for R&D on new infusions and blends
- Bottling and packaging lines with high-volume capacity to meet export demand
Their robust flavor innovation pipeline enables the launch of seasonal SKUs and market-specific variations.
Leadership and Contact
- CEO: Jeong Man-yong
- Key Contacts: Kate Ban (kate.ban@naturelica.co.kr), Jeong Man-yong (my.jeong@naturelica.co.kr)
- Phone: +82-2-6338-4005, +82-43-724-0858
Strategic Positioning
Naturelica has differentiated itself in a saturated soju market by focusing on:
- Flavor diversity: One of the widest selections of fruit and yogurt-infused sojus.
- International readiness: Bilingual labels, cultural branding, and market-sensitive flavor development.
- Consumer experience: Eye-catching packaging and approachable taste profiles perfect for bars, retail shelves, and social gatherings.
Conclusion
Naturelica Co., Ltd. stands as a testament to Korea’s innovative approach to traditional beverages. With three powerhouse brands and a product range that spans dozens of global-friendly flavors, the company is rapidly becoming a household name in the flavored spirits segment. Through strategic exports, creative branding, and commitment to quality, Naturelica is paving the way for the next generation of Korean alcoholic beverages on the world stage.
