Exhibiting at Asia Fruit Logistica 2025

Founded in 2012 and headquartered in Philadelphia, Pennsylvania, Salix Fruits LLC is a global fresh fruit trading company that specializes in sourcing and distributing premium fruit from growers worldwide to buyers across more than 50 countries. With a mission to streamline the fruit supply chain and bridge the gap between growers and retailers, Salix Fruits has positioned itself as an agile, technology-forward player in the global fresh produce industry.

Core Business

Salix Fruits operates as an importer, exporter, and distributor of fresh fruits, maintaining year-round supply by sourcing from both hemispheres. The company maintains a robust logistics network that allows it to manage complex international trade operations, especially for perishable goods. It serves a diverse client base, including wholesalers, retailers, and foodservice companies across the U.S., Latin America, Europe, the Middle East, and Asia.

Product and Service Offerings

Salix Fruits' core offerings span a wide variety of seasonal and year-round fruits. The company is especially known for its Southern Hemisphere citrus and apples.

• Citrus Fruits:

  • Lemons
  • Oranges
  • Mandarins
  • Grapefruits

• Pome Fruits:

  • Apples
  • Pears

• Stone Fruits:

  • Peaches
  • Plums
  • Nectarines

• Berries & Exotic Fruits:

  • Blueberries
  • Cherries
  • Figs
  • Kiwis
  • Avocados
  • Bananas
  • Grapes

Salix ensures traceability and quality assurance through rigorous sourcing standards, and offers packaging customization, market intelligence, and shipping optimization as value-added services.

Specialisation and Core USP

Salix Fruits distinguishes itself through:

• Bi-hemispheric sourcing: Ensuring consistent year-round supply.
• Digital innovation: One of the first fruit trading companies to launch a mobile trading app for buyers and suppliers.
• Agility in logistics: Dynamic pricing, container consolidation, and last-mile distribution solutions.
• Diversified sourcing network: Suppliers in Argentina, Chile, South Africa, Spain, Peru, Turkey, Egypt, and the U.S.
• Customer-first approach: Rapid response times and customized fruit programs.

Financial Strength

In 2022, Salix Fruits was acquired by GrubMarket, a major U.S.-based food tech company, in a strategic move to expand GrubMarket’s fresh produce vertical. Post-acquisition:

• Salix’s revenue is estimated in the range of $30–50 million annually, according to industry sources and GrubMarket investor releases.
• The company continues to operate independently under the GrubMarket umbrella, leveraging its technology and supply chain tools.
• Salix handles millions of cartons of produce annually, sourced from over 15 countries.

Shipment and Export Records

Based on data from international trade intelligence platforms like Volza and ImportYeti:

• Salix has conducted over 2,000+ international fruit shipments over the past 5 years.
• Primary shipping destinations include:
  • United States
  • Mexico
  • Canada
  • United Arab Emirates
  • Saudi Arabia
  • Malaysia
  • China
• Key shipping commodities include: lemons from Argentina, apples from Chile, mandarins from South Africa, and blueberries from Peru.
• Shipment volume in peak season exceeds 75 containers/month.

Target Markets

Salix Fruits primarily targets:

• Wholesale markets
• Retail chains and supermarkets
• Online and app-based produce buyers
• Importers and distributors in 50+ countries

Its largest customer bases are located in:

• North America (USA, Canada, Mexico)
• MENA region (UAE, KSA, Egypt)
• Asia (China, Malaysia, Vietnam)
• Europe (UK, Spain, Netherlands)

Operational Capabilities

• Global Network: Offices and partners across Argentina, South Africa, Egypt, Chile, Spain, and Turkey.
• Tech Integration: Proprietary digital platform for trade management and buyer engagement.
• Cold Chain Logistics: Partnerships with top freight and cold storage providers in North America and Europe.
• Compliance Systems: End-to-end traceability and quality assurance protocols.

Certifications and Compliance

Salix Fruits complies with international safety, trade, and quality standards including:

• Global GAP (via its growers)
• HACCP and ISO 22000-aligned practices for food safety
• Phytosanitary and customs compliance in major export/import jurisdictions

Customer Testimonials

“We’ve worked with Salix Fruits for over four years. Their consistency and professionalism in citrus shipments are second to none.”
— Juan Esteban, Import Manager, Frutas La Huerta (Mexico)

“Salix’s mobile app has simplified our sourcing tremendously. Their service model is what the fruit industry needs today.”
— Elena Mitrofanova, Sourcing Director, FreshCom (Russia)

Major Achievements

• Acquired by GrubMarket in 2022, becoming part of a $1B+ tech-driven food supply group.
• Launched one of the first mobile apps for fruit trading in the industry.
• Recognized as a Top 5 fastest-growing fresh fruit exporters from Argentina by Produce Market Guide in 2020.
• Featured in global fresh produce expos including Fruit Logistica, PM Fresh Summit, and Asia Fruit Logistica.

Salix Fruits continues to lead through innovation, tech integration, and an unrelenting commitment to transparency, quality, and customer service—positioning itself as a next-generation leader in global fruit trading.