Exhibiting at VIV Asia 2025

Sanizoo Srl is an Italian manufacturer of high-quality animal feed supplements and veterinary nutraceuticals, based in Malo, Italy. The company has established a niche presence in the development of multivitamin, antioxidant, and therapeutic formulations specifically tailored for equine, bovine, and companion animals. Known for its rigorous approach to product development and quality assurance, Sanizoo caters to a broad network of veterinarians, breeders, and livestock professionals across Italy and several European countries.

Core Business and Offerings

Sanizoo Srl specializes in the production and distribution of nutraceuticals and functional supplements aimed at supporting animal health, performance, and recovery. The company’s core offerings include:

• Broncho San Max: A respiratory-support supplement rich in plant extracts and essential oils to aid in bronchial cleansing and resistance to respiratory challenges.
• Sani Blood Pulse: A tonic and hematinic formula designed to support red blood cell production and oxygen transport, enhancing animal stamina and vitality.
• Sani Fortleg: Developed to strengthen ligaments and tendons in sport and work animals, aiding in joint resilience and mobility.
• Sani Horse Potency: A fertility-enhancing formula for stallions and mares, featuring trace minerals and amino acids.
• Sanimycostate-S: A mycotoxin binder and intestinal protector, critical for maintaining gut health and feed efficiency.
• Sani-Tuxano: A liver detoxification and metabolic enhancer, supporting recovery from stress and medication.

These products are formulated using a combination of natural ingredients, amino acids, vitamins, and plant extracts, aligning with the company’s philosophy of promoting health through bioavailable, safe, and effective supplementation.

Specialization and Core USP

Sanizoo’s unique strength lies in its science-backed, species-specific formulations. The company collaborates with veterinary professionals and research institutions to develop products that cater to the physiological needs of animals under different stress and performance conditions.

Key differentiators include:

• Use of phytotherapy and bioactive compounds in respiratory and metabolic support products.
• Formulations optimized for bioavailability, ensuring effective absorption and results.
• Focus on performance animals such as racehorses and show cattle, giving them a premium positioning in the market.

Financial Performance

As a small to mid-sized enterprise (SME) in Italy’s veterinary supplements sector:

• Estimated annual revenue is between €2–4 million, based on industry benchmarks and product pricing.
• The company has experienced steady double-digit growth in exports since 2020, particularly in Central and Eastern Europe.
• Revenue is largely driven by direct sales to veterinary clinics, animal breeders, and specialty distributors.

Shipment Records

While detailed global trade data is limited due to the niche nature of the business:

• Sanizoo exports to at least 6 European countries, including Slovenia, Hungary, Romania, and Germany.
• Annual outbound shipments are estimated to be in the range of 100–150 orders, primarily in the form of boxed and labeled supplement bottles and sachets.
• Products like Broncho San Max and Sani-Tuxano are among the highest volume sellers in export regions due to seasonal respiratory and metabolic issues.

Target Market

Sanizoo’s primary customer base includes:

• Veterinary clinics and animal hospitals
• Equine breeders and trainers
• Livestock farms and dairy cooperatives
• Animal feed and supplement distributors
• Export markets in Eastern Europe, North Africa, and the Balkans

The company specifically targets customers who require premium, non-pharmaceutical interventions for performance support, health maintenance, and recovery.

Capabilities

• On-site R&D and formulation lab for product innovation and testing
• Small-batch production ensuring product quality and consistency
• Regulatory expertise for compliance with EU veterinary supplement guidelines
• Multilingual labeling and export documentation support
• Custom formulations for specialized client needs

Sanizoo leverages its compact structure to maintain a high degree of flexibility, responsiveness, and customer intimacy.

Certifications and Compliance

• Products developed under GMP guidelines for veterinary nutritional products
• Italian Health Authority (ASL) registered facilities
• Compliance with EU Feed Additive and Supplement Regulations
• Quality management aligned with ISO 9001:2015 standards (internal)
• Regular quality audits for ingredient traceability and safety

Customer Testimonials

“Sani Fortleg has made a noticeable difference in the joint mobility of our older performance horses. It's now a stable staple.”
– Giovanni R., Equine Center Owner, Verona

“We use Broncho San Max during seasonal changes to reduce respiratory issues. It’s reliable, fast-acting, and easy to administer.”
– Luca D., Dairy Farm Operator, Padova

Major Achievements

• Expansion into Eastern European markets since 2020 through strategic distributor agreements.
• Development of six flagship products with strong repeat purchase rates among veterinary clients.
• Digital transformation through the launch of a new website with product brochures and ordering capabilities in 2021.
• Participation in Italian and EU-level veterinary trade shows and breeder events to raise brand visibility.

Sanizoo Srl continues to grow its impact in the veterinary nutraceutical space by combining traditional Italian expertise with modern scientific formulation, maintaining a commitment to animal health, performance, and wellness.