Exhibiting at Thaifex - Anuga Asia 2025

Saraburi Sugar Co., Ltd., headquartered in Bangkok, Thailand, is one of the leading sugar manufacturers and exporters in Southeast Asia. With a heritage rooted in quality and innovation, the company is part of the Thai Roong Ruang Sugar Group and has carved a strong international presence through its signature brands, SADA and LIN.

Company Overview

Founded as a pivotal arm of the Thai Roong Ruang Sugar Group, Saraburi Sugar Co., Ltd. focuses on producing high-grade refined and specialty sugars that cater to diverse market needs ranging from industrial food processing to premium retail products. The company’s operations are built on cutting-edge manufacturing technologies, sustainable practices, and a commitment to food safety and quality compliance.

Core Business

Saraburi Sugar specializes in the production and export of various sugar derivatives including:

• Refined Sugar:

  • SADA Refined Sugar
  • LIN Refined Sugar

• Natural Cane Sugar:

  • SADA Natural Cane Sugar
  • LIN Natural Cane Sugar

• Caster Sugar:

  • SADA Caster Sugar

• Caramel Coated Sugar:

  • SADA Caramel Coated Sugar

• Super Fast Dissolved Sugar:

  • SADA Super Fast Dissolved Sugar

• Flavored Syrups:

  • Caramel, Vanilla, Hazelnut, Strawberry, Blue Curacao, Apple

These products are utilized across food and beverage industries, bakeries, confectioneries, and cafes, with tailored solutions for both B2B and B2C segments.

Specialization and Unique Selling Proposition

Key differentiators for Saraburi Sugar include:

• Advanced Refining Processes: Utilization of proprietary refining and crystallization technologies that ensure purity and consistency.
• Wide Product Customization: Offers sugar types in various granulations, color grades, and moisture levels.
• R&D Capabilities: Ongoing product development in flavored syrups and specialty sugars for emerging market trends.
• Sustainability Practices: Operates under strict environmental management protocols, contributing to sugarcane byproduct utilization and zero-waste initiatives.

Financial Performance

Though the company’s independent financial data is not publicly available, insights from Thai Roong Ruang Group's performance indicate strong operational capabilities:

• Group Revenue: Exceeds USD 1 billion annually (Thai Roong Ruang Group)
• Export Contribution: A significant percentage of SADA and LIN brand revenues are derived from overseas sales, especially in Asia and the Middle East.
• Growth Trajectory: Continuous expansion into high-margin value-added products like caramel-coated and flavored syrups indicates strong profit margins.

Shipment and Export Data

• Countries Exported To: Over 35 countries including Japan, South Korea, UAE, India, and Australia.
• Top Exported Products: Refined sugar and flavored syrups.
• Annual Export Volume: Estimated over 500,000 metric tons of sugar and derivative products.
• Global Certifications: Compliance with major international food import regulations including FDA, EU, and GCC standards.

Target Market

Saraburi Sugar serves a wide spectrum of international clients:

• Industrial Food Processors: Needing consistent-quality sugar for mass production.
• Retail Chains and Distributors: Carrying LIN and SADA branded retail products.
• HORECA Segment: Supplying syrups and specialty sugars to cafes, restaurants, and hotels.

Capabilities

• Manufacturing: High-capacity facilities integrated with automation and quality control labs.
• Logistics: Export-ready warehousing and multimodal distribution networks.
• Certifications:
  • ISO 9001
  • ISO 22000
  • GMP
  • HALAL
  • HACCP

These certifications validate the company’s commitment to global quality standards.

Customer Testimonials

Though direct testimonials are not available on public platforms, repeat import orders and long-standing distribution relationships in international markets suggest a high level of customer trust and satisfaction.

Major Achievements

• Brand Recognition: LIN and SADA brands recognized as trusted names in premium sugar markets in Asia.
• Product Innovation: Introduction of SADA Flavored Syrups to tap into the global coffee and beverage sector.
• Sustainability Initiatives: Recognized for circular economy practices within the sugar refining process.

Saraburi Sugar Co., Ltd. continues to evolve as a modern, customer-oriented sugar solution provider, rooted in tradition and driven by innovation. Through its premium product offerings, operational excellence, and global mindset, the company is a benchmark for the sugar industry in Thailand and beyond.