Sarach Marketing Co., Ltd., headquartered in Lom Kao, Phetchabun, Thailand, is a renowned manufacturer and exporter of premium tamarind-based snacks and processed fruit products. With a commitment to delivering traditional Thai flavors in modern, high-quality formats, Sarach has grown into a trusted brand both locally and internationally.
Company Overview
Established with a mission to promote Thai agricultural products, Sarach Marketing has carved a niche in the global market through its specialization in processed tamarind items. The company emphasizes quality, innovation, and authentic Thai taste, underpinned by sustainable sourcing practices and modern manufacturing standards.
Core Business
Sarach Marketing offers a diverse range of tamarind and fruit-based products across the following categories:
-
Processed Tamarind Products:
- Super Sour Tamarind
- Seedless Tamarind in Plum Powder
- Tamarind Candy (Plum Flavor, Original, Hot & Spicy)
-
Dried Fruits:
-
Fruit Pastes and Sauces:
- Tamarind Paste
- Tamarind Sauce
- Tamarind Chili Paste
These products cater to both B2C and B2B markets, appealing to snack food consumers, health-conscious individuals, and culinary professionals.
Specialization and Unique Selling Proposition
Sarach Marketing stands out in the marketplace due to:
- Focus on Tamarind: One of the few Thai companies deeply specialized in tamarind-based innovation.
- Authentic Thai Flavors: Products that capture the essence of Thai culinary traditions with contemporary appeal.
- Multiple Brands for Market Segmentation: Including Sarach, Alisa, Ashira San, and Sarach Gold to target distinct consumer demographics.
- Custom OEM/Private Label Services: Providing tailored packaging and flavor adjustments to match client requirements globally.
Financial Performance
While specific financial statements are not publicly disclosed, business indicators include:
- Export Growth: Rapid increase in export volume over the past five years, supported by expanding brand presence in Asia and the Middle East.
- Retail Penetration: Strong domestic distribution across major Thai supermarkets and convenience stores.
- E-commerce Growth: Presence on Thai and regional online marketplaces including Shopee and Lazada, boosting direct-to-consumer sales.
Shipment and Export Data
- Primary Export Markets: Japan, Malaysia, Vietnam, UAE, and Saudi Arabia.
- Top Exported Items: Tamarind Candy (Plum Flavor), Seedless Tamarind in Plum Powder, and Tamarind Paste.
- Annual Export Volume: Estimated over 400 tons of tamarind products and pastes shipped globally.
- Distribution Channels: Partnerships with ethnic distributors, specialty food importers, and tourism retail chains.
Target Market
Sarach targets a diverse international and domestic consumer base:
- Retail Consumers: Health-conscious snack buyers and lovers of exotic, tangy-sweet treats.
- HORECA Sector: Supplying tamarind pastes and sauces for culinary use in hotels and restaurants.
- Export Distributors: Ethnic grocery importers and regional wholesalers.
Capabilities
- Production Facilities: Located in Phetchabun with advanced fruit processing and quality control systems.
- Research & Development: Focused on flavor development, extended shelf-life, and packaging innovation.
- Certifications:
- GMP
- HACCP
- HALAL
- Thai FDA approvals
These certifications ensure consistent safety and quality for both domestic and international clients.
Customer Testimonials
Featured on Thai media and business platforms, Sarach has gained positive recognition for quality consistency and authentic taste. The "Know the Manufacturer" series by Thailand’s SME development authorities showcased Sarach as a model of SME innovation and market adaptability.
Major Achievements
- Multi-brand Strategy: Successful launch of sub-brands like Alisa and Ashira San to address youth and premium markets.
- Media Recognition: Profiled in Thailand’s SME promotional series and business showcases.
- International Growth: Expansion into the Middle East and ASEAN markets, supported by participation in regional trade shows and expos.
- Community Engagement: Actively supports local farming cooperatives in Phetchabun for raw material sourcing.
Sarach Marketing Co., Ltd. exemplifies the future of Thai agricultural product innovation—fusing tradition with taste, and authenticity with international appeal.
