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T2

Exhibiting at Thaifex - Anuga Asia 2025

9-DD37
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Various Trading Products

Products:

Fertilizer Products: Chemical Fertilizers, Nitrogenous Fertilizers

Agricultural Chemicals: Pesticides, Other Agricultural Chemicals

Sawangsalee Trading Co., Ltd. is a Thailand-based manufacturer and exporter focused on agricultural inputs, specifically fertilizers and agrochemicals. Headquartered in Watthana Nakhon, the company supports the farming sector with tailored products that enhance soil productivity and crop yield. Its local market knowledge and dedication to effective farming solutions have made it a trusted name among farmers and agricultural wholesalers across Thailand.

Company Background

Founded and led by Siriwan Swangsalee, Sawangsalee Trading Co., Ltd. has grown from a regional supplier to a competitive player in Thailand's agricultural chemical industry. The company emerged to address the specific soil and crop needs of Thai farmers by offering high-quality chemical and nitrogenous fertilizers.

Core Business

Sawangsalee’s core operations revolve around the manufacturing and distribution of agricultural inputs. The company specializes in:

  • Formulating chemical fertilizers suitable for a variety of soil types.
  • Manufacturing nitrogen-based fertilizers tailored for paddy fields, vegetable crops, and fruit plantations.
  • Offering agricultural chemical solutions including pesticides and crop-protection products.

Product and Service Offerings

The product portfolio of Sawangsalee Trading Co., Ltd. includes:

  • Chemical Fertilizers:

    • Blended to enhance soil nutrient content for optimal crop growth.
    • Customized compositions based on regional soil tests.
  • Nitrogenous Fertilizers:

    • Targeted formulas for staple crops like rice and maize.
    • Quick-release and controlled-release variants.
  • Agricultural Chemicals:

    • General pesticides
    • Crop-specific agrochemicals for disease and pest management

These products are distributed through a network of rural dealers and co-operative societies, primarily serving northeastern Thailand.

Specialization and Core USP

Sawangsalee stands out for its field-oriented product development. The company integrates soil health diagnostics and agronomic consultations into its distribution model, allowing for a more targeted application of fertilizers and pesticides.

Its core USPs include:

  • Region-specific fertilizer formulations
  • Competitive pricing for smallholder farmers
  • Field demonstrations and educational outreach programs

Financial Strength

While detailed financial data is not publicly disclosed, the consistent retail presence, warehouse inventory levels, and repeat supply contracts within local agricultural zones suggest steady revenue generation. The business model leans on high-volume distribution rather than premium branding.

Shipment Data

Sawangsalee Trading operates primarily within Thailand and has limited but growing interest in regional exports. Export shipments have been initiated toward neighboring countries like Cambodia and Laos, but the primary business remains domestic. Estimated cross-border shipments exceed 30 transactions annually, focusing on high-demand fertilizers during planting seasons.

Target Market

The company’s customer base includes:

  • Small and mid-size farmers
  • Rural agricultural co-operatives
  • Agro-dealers in northeast Thailand
  • Emerging cross-border customers in Southeast Asia

Sawangsalee’s geographic focus is on:

  • Eastern and Northeastern Thailand
  • Border provinces adjacent to Cambodia and Laos

Capabilities

The company operates warehousing and blending facilities for its fertilizers and maintains distribution hubs in Chachoengsao and Sa Kaeo. Operational strengths include:

  • Mobile agricultural advisory units
  • Seasonal bulk storage for fertilizers
  • Partnerships with agricultural extension offices

Certifications and Compliance

As a domestic supplier of fertilizers and agrochemicals, Sawangsalee complies with:

  • Thailand’s Department of Agriculture Fertilizer Registration
  • Hazardous Substances Act B.E. 2535 (1992) for pesticide distribution

While international certifications such as ISO or HACCP are not listed, the company adheres to local safety and quality mandates.

Customer Testimonials

While formal testimonials are not publicly posted, Sawangsalee maintains an active Facebook page that showcases regular engagement with local farmers, training sessions, and fertilizer promotion events, reflecting a strong community presence and customer trust.

Major Achievements

  • Delivered seasonal fertilizer programs to over 2,000 farmers across Sa Kaeo and nearby provinces.
  • Expanded distribution network to include cross-border agro-supply chains in Cambodia.
  • Built a community of online and offline agro-advisory interactions via social platforms.

Sawangsalee Trading Co., Ltd. continues to contribute to the agricultural productivity of Thailand by providing accessible, effective, and locally adapted fertilizer and pesticide solutions.