Seaborn AS, headquartered in Bergen, Norway, is one of the leading global distributors and exporters of premium Norwegian seafood. Established in 2001, the company specializes in fresh and value-added seafood products with a core focus on salmon and trout. As a key player in the Norwegian aquaculture industry, Seaborn partners with a consortium of producers to deliver high-quality seafood across the globe, supported by sustainable sourcing and advanced logistics.
Company Background
Founded by a group of Norwegian fish farming companies, Seaborn AS operates as a sales and marketing company representing the interests of multiple producers. Its establishment aimed to create direct channels between Norwegian fish farms and international buyers, ensuring transparency, quality, and traceability.
Under the leadership of Dag Aksnes, Seaborn has expanded its global footprint across Europe, Asia, and North America. The company is renowned for its reliability in fulfilling large-volume contracts, its responsiveness to market trends, and its investment in sustainability initiatives.
Core Business
Seaborn operates as a full-service seafood distributor and exporter with capabilities that include:
- Aggregating seafood supply from its shareholder producers
- Processing and packaging according to client specifications
- Export and logistics management to international destinations
- Providing market intelligence and regulatory compliance support
Its business model ensures end-to-end traceability, consistent supply, and responsive customer service.
Product and Service Offerings
Seaborn's product portfolio is segmented into the following categories:
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Fresh Seafood:
- Norwegian Salmon (whole, fillets, HOG)
- Fjord Trout
- Icelandic Salmon
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Value-Added Products:
- Salmon and trout fillets (skin-on, skinless, trimmed)
- Smoked and marinated options upon request
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Organic Seafood:
- Organic Norwegian Salmon (certified by EU Organic and Debio)
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Whitefish:
- Farmed Cod
- Wild-Caught Whitefish (seasonal availability)
Packaging formats are tailored for wholesale, foodservice, and retail sectors, with cold-chain logistics ensuring product integrity.
Specialization and Core USP
Seaborn’s strengths include:
- Ownership by producers, ensuring stable and quality-controlled supply
- Global logistics network optimized for air, sea, and road transport
- Commitment to sustainability, with certifications and regular audits
- Real-time supply chain visibility through advanced tracking systems
These attributes enable Seaborn to maintain long-term relationships with distributors, importers, and supermarket chains in more than 60 countries.
Financial Strength
Although privately held, Seaborn AS is estimated to have an annual turnover of over EUR 300 million, derived from direct sales of salmon and trout to international buyers. The company has demonstrated year-over-year growth, supported by increasing demand for healthy seafood and rising exports from Norway.
Its sound financial structure is underpinned by strategic partnerships and volume-based contracts with producers and clients.
Shipment Data
According to industry shipment records and trade data:
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Seaborn exports thousands of metric tons of seafood annually.
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Primary export markets include:
- Japan, China, South Korea
- Germany, France, Italy
- USA, Canada, Brazil
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The company averages weekly shipments via air and sea to major ports including Narita, Frankfurt, and JFK.
Cold-chain assurance and export documentation are handled in compliance with destination country regulations and Seaborn’s internal quality control systems.
Target Market
Seaborn serves a diverse international clientele:
- Seafood importers and distributors
- Large retail chains and supermarket groups
- Hotel, restaurant, and catering (HORECA) networks
- Processors and repackers for regional brands
Their products cater to premium, health-conscious consumers seeking traceable and certified seafood.
Capabilities
Seaborn’s operational infrastructure includes:
- Central headquarters in Bergen coordinating global sales
- Access to over 25 production sites and facilities
- Integration with certified processing plants for value addition
- In-house logistics and customer support teams
The company emphasizes speed, flexibility, and customization, key to serving multiple international markets with differing compliance standards.
Certifications and Compliance
Seaborn ensures that all products meet international food safety and sustainability standards:
- GlobalG.A.P. Certified
- ASC (Aquaculture Stewardship Council) Certified
- EU Organic and Debio Certifications (for organic salmon)
- BRC (British Retail Consortium) Standards
- HACCP and ISO 22000 Compliant
Environmental and social responsibility is embedded in its procurement and distribution models.
Customer Testimonials
Clients consistently highlight Seaborn for its:
- On-time delivery
- Product freshness and consistent quality
- Professional account management
- Flexibility with volume and packaging configurations
Several long-term relationships with top retailers in Europe and Asia reinforce Seaborn's reputation as a premium seafood supplier.
Major Achievements
- Exported over 50,000 metric tons of salmon and trout in recent years
- Recognized as one of Norway’s Top 10 Seafood Exporters
- Developed proprietary sustainability practices highlighted in annual reports
- Invested in digital platforms for order tracking and client support
Seaborn AS continues to lead the way in sustainable seafood exportation, offering high-quality Norwegian fish to the world with integrity, efficiency, and innovation.