Founded in 2001 and headquartered in Bergen, Norway, Seaborn AS is a global seafood exporter specializing in the distribution of premium quality Norwegian salmon and trout. As a leading sales and marketing company for fish farmers across Norway and Iceland, Seaborn plays a pivotal role in the global seafood supply chain, delivering fresh and sustainable seafood to over 60 countries.
Core Business and Offerings
Seaborn AS operates as a sales and export company for a network of independent fish farmers and seafood producers. The company’s portfolio includes:
- Fresh Norwegian Salmon (Salmo salar)
- Norwegian Fjord Trout
- Icelandic Salmon
- Organic Salmon Products
- Value-Added Seafood such as fillets, loins, and pre-packed items
Seaborn exports whole fish, fillets, and portioned products, primarily by air and sea freight to international retail chains, foodservice companies, and wholesalers.
Specialization and Unique Selling Propositions (USP)
- Global Distributor with Local Roots: Representing over 20 small and medium-sized producers, Seaborn connects high-quality Nordic seafood with global markets.
- Sustainability Focus: All suppliers are GlobalG.A.P. and ASC certified, ensuring traceability, animal welfare, and low environmental impact.
- Consistent Quality and Freshness: Seaborn specializes in harvesting-to-market logistics, guaranteeing ultra-fresh delivery using optimized cold chains.
- Customer-Centric Logistics: Operates with weekly deliveries to more than 60 countries via a dedicated international logistics network.
Financial Strength and Market Presence
Seaborn AS has seen robust growth since its inception:
- Annual revenue of over 3 billion NOK (~$280 million USD), as per recent Norwegian business registry filings.
- Export volume of more than 60,000 metric tons of seafood annually.
- Key markets include Europe (Germany, France, UK, Italy), Asia (Japan, South Korea, China), North America, and the Middle East.
The company ranks among the top five Norwegian seafood exporters by volume in the fresh salmon and trout category.
Shipment and Export Data
Based on international trade databases including Volza and Tradewheel, Seaborn AS:
- Ships an average of 1,200 containers per year, primarily from the Port of Bergen and Oslo Airport.
- Top export destinations: France, Germany, USA, Japan, and South Korea.
- Product mix: 85% fresh salmon (whole gutted), 10% trout, 5% value-added products.
- Utilizes air freight for high-value fresh fish and reefer containers for bulk orders.
Target Market
Seaborn AS targets:
- International Retail Chains: Offering private-label salmon and branded products.
- Foodservice and HoReCa Industry: Supplying chefs and caterers with premium Norwegian seafood.
- Seafood Wholesalers and Importers: Serving distributors in over 60 countries.
- Health-Conscious Consumers: With a rising demand for omega-3-rich fish and organic options.
Capabilities
- 24/7 Logistics and Quality Control Operations
- Multiple Processing Facilities via Partner Network
- Dedicated Air Cargo Channels for major hubs (Paris, Frankfurt, Dubai, Tokyo, New York)
- Real-Time Temperature Monitoring Systems during transit
These capabilities ensure that products are delivered consistently fresh and compliant with international food safety standards.
Certifications and Compliance
- GlobalG.A.P. Certified Aquaculture Practices
- ASC (Aquaculture Stewardship Council) Certification
- HACCP and ISO 22000 Certified Cold Chain and Logistics Handling
- EU Approved Exporter (Approval Number: F-114)
All fish are harvested and processed in accordance with Norwegian food safety laws and EU regulations.
Customer Testimonials
“Seaborn’s consistency in quality and supply makes them our go-to partner for Norwegian salmon. They truly understand our market needs.”
— Director of Procurement, European Retail Chain
“The freshness of Seaborn trout, even after long-distance shipping, is unmatched. Our chefs love working with their product.”
— Executive Chef, Hotel Chain, UAE
Major Achievements
- Ranked among top 5 Norwegian salmon exporters by the Norwegian Seafood Council (NSC)
- Expanded market footprint in East Asia with strategic partnerships in Japan and South Korea
- Carbon reduction of 12% in logistics emissions since 2021 through optimized shipping routes and packaging innovation
- Launched organic seafood line in 2022, now distributed in 14 countries across Europe and North America
- Featured as a Sustainability Leader in Aquaculture Export by Intrafish Media
Seaborn AS continues to lead the charge in sustainable aquaculture exports, offering premium Nordic seafood that meets the highest global standards in quality, sustainability, and service.
