Exhibiting at Thaifex - Anuga Asia 2025

Seasonal Supplies Pty Ltd, headquartered in Sydney, Australia, is a niche player in the premium snack food segment, with a distinct focus on globally renowned wafer stick and cookie brands. The company has established itself as a leading distributor and importer of confectionery products catering to retail, hospitality, and specialty food markets across Australia and New Zealand.

Core Business and Offerings

The company’s primary business revolves around the wholesale and distribution of high-quality confectionery, particularly wafer sticks and assorted cookies. Their portfolio includes:

• Wafer Sticks:
  • Corinthians Wafer Sticks
  • Redondo Wafer Sticks
  • Rondoletti Wafer Sticks
  • Monetta Wafer Sticks

These products are known for their crisp texture, artisanal packaging, and a range of flavors including chocolate, vanilla, hazelnut, and strawberry. The wafer sticks are often used in hospitality settings such as cafes and hotels, adding decorative and flavorful accents to desserts and beverages.

• Cookies:
  • A curated selection of gourmet and everyday cookies, with a focus on international appeal and high shelf aesthetics.

Unique Selling Proposition (USP)

• Exclusive Brand Partnerships: Seasonal Supplies serves as the exclusive distributor in Australia for several global wafer stick brands.
• High-Quality Packaging and Presentation: Products are tailored for premium retail and foodservice channels, with elegant canister and tin presentations.
• Specialist Focus: Unlike general confectionery wholesalers, Seasonal Supplies concentrates on a narrow range of high-velocity SKUs, maximizing efficiency and brand recognition.
• Cultural and Seasonal Sensitivity: The company strategically aligns promotions with seasonal events (e.g., Easter, Christmas), enhancing retail engagement.

Financial Strength and Market Reach

As a private company, Seasonal Supplies does not publicly disclose its financials. However, its long-standing operation, steady product portfolio, and robust presence in specialty food retail channels indicate stable revenue streams. The company services a wide distribution network across:

• Australia’s independent supermarkets (IGAs, FoodWorks)
• Gourmet grocers and specialty food shops
• Online retail platforms

Their streamlined SKU strategy and consistent reordering pattern across B2B clients reflect high sell-through rates and strong product turnover.

Shipment and Export Insights

While the company primarily serves the Australian domestic market, its role as an importer of products like Redondo and Rondoletti wafer sticks from Asia (notably Malaysia and Indonesia) is notable. These imports are executed under compliant labeling and food safety regulations set by FSANZ (Food Standards Australia New Zealand). Export activity by the company itself appears minimal or non-disclosed in global shipping databases.

Target Market

• Retail Chains and Gourmet Shops: Specializing in premium packaged goods.
• Hospitality Industry: Cafes, hotels, and restaurants seeking elegant dessert accompaniments.
• Gift Hampers and Promotional Packaging: Seasonal gift sets and festive packaging.
• Online Shoppers: Through third-party platforms and direct fulfillment.

Capabilities

• Customs-cleared Warehousing: Efficient import and domestic redistribution.
• Private Label and Bulk Supply Options: For retailers looking to develop own-brand offerings.
• National Distribution Network: Extensive logistics across all Australian states.
• Promotional Support: Seasonal marketing assets for partner retailers.

Certifications and Compliance

• FSANZ Compliance: All products meet Australian food labeling, packaging, and import safety regulations.
• ACCC Standards: Conformity with Australian Competition and Consumer Commission for product labeling and consumer rights.

Customer Testimonials and Market Feedback

Retailers and specialty food vendors report consistently high consumer demand for Seasonal Supplies’ product lines. The elegant packaging and recognizable global brands support strong visual merchandising. Feedback emphasizes:

• Product consistency
• Timely delivery
• High consumer repeat purchases

Major Achievements

• Established brand distributor for four global wafer stick brands in Australia.
• Successfully built long-term B2B relationships with independent grocery chains.
• Developed a reputation for premium, reliable, and seasonally relevant supply offerings.
• Maintains direct import operations with compliance to stringent Australian food standards.

Seasonal Supplies Pty Ltd continues to lead in its niche by focusing on quality, consistency, and strong brand partnerships, making it a preferred supplier for premium wafer sticks and cookie products across Australia.