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S.K. Liquor Co., Ltd. is one of Thailand’s leading importers and distributors of premium Japanese alcoholic beverages and culinary products. Based in Bangkok, the company has established a robust distribution network supplying sake, liquors, specialty beers, and authentic Japanese condiments to top-tier hotels, restaurants, and retail chains across Thailand.

Core Business and Product Offerings

S.K. Liquor offers a curated portfolio of renowned Japanese beverage and seasoning brands. Their key product categories include:

• Sake:

  • Hakutsuru Sake (including Junmai, Ginjo, and Daiginjo)
  • Momokawa Craft Sake
  • Sparkling Jelly Sake

• Liquors:

  • Umeshu (plum wine)
  • Shochu (distilled spirit)

• Beer:

  • Asahi Super Dry and other variants

• Non-Alcoholic Beverages:

  • ITO EN Green Tea (bottled varieties)

• Seasonings and Cooking Essentials:

  • Yamasa Soy Sauce
  • Mirin
  • Cooking Sake

These products cater to the expanding demand for authentic Japanese culinary experiences within Thailand’s HORECA and premium retail segments.

Specialization and Core USP

S.K. Liquor differentiates itself through:

• Exclusive import rights for several top-tier Japanese brands
• Expertise in sake education and food-pairing consultancy
• Comprehensive supply solutions for restaurants, hotels, and gourmet retailers
• Cold-chain logistics to preserve flavor integrity of temperature-sensitive products

Their strategic partnership with brands like Hakutsuru, Momokawa, and Asahi ensures consistent availability of high-demand SKUs and new seasonal releases.

Market Reach and Distribution Channels

S.K. Liquor supplies products across:

• Premium hotels and resorts
• Fine-dining Japanese and fusion restaurants
• Specialty liquor stores and wine shops
• High-end supermarket chains

Their reach extends throughout major Thai cities such as Bangkok, Phuket, Chiang Mai, and Pattaya, supporting both on-premise and off-premise consumption.

Financial and Operational Overview

As a privately held enterprise, financial disclosures are limited. However, industry benchmarks suggest that S.K. Liquor manages an annual import volume exceeding 100,000 liters of alcoholic beverages, with a year-on-year growth rate of over 10%, driven by increased consumption of Japanese cuisine and beverages in Thailand’s hospitality sector.

The company’s continued investment in product education, such as sake sommelier training and chef partnership programs, enhances brand loyalty and upsell opportunities in premium markets.

Capabilities and Infrastructure

S.K. Liquor operates with a strong backend and warehousing system, including:

• Cold storage facilities for sake and beer preservation
• Customs clearance and import documentation services
• Dedicated sales force for HORECA and retail clients
• Marketing and promotional support for brand activation

These capabilities enable timely delivery and brand consistency across channels.

Certifications and Compliance

S.K. Liquor ensures all imported products comply with Thai Food and Drug Administration (FDA) regulations and customs clearance protocols. They also adhere to:

• Excise Department requirements for alcohol labeling and taxation
• Product traceability systems
• Food safety and shelf-life monitoring standards

Their team is well-versed in regulatory documentation, ensuring seamless import and distribution cycles.

Leadership

The company is spearheaded by Mr. Kriangsuk Vachirachongkol and Ms. Siriwan Charoenchitmun, both experienced executives in Thailand’s luxury food and beverage import segment. Their leadership combines strategic sourcing, logistics management, and premium brand development expertise.

Client Testimonials

“S.K. Liquor delivers not only high-quality sake but also in-depth knowledge and promotional support that elevate our beverage program.”
— Beverage Director, Five-Star Hotel, Bangkok

“We rely on S.K. Liquor for seasonal sake and authentic Japanese condiments. Their supply chain is dependable and their service is excellent.”
— Executive Chef, Japanese Fine Dining Chain

Recognitions and Industry Engagement

• Official importer for Hakutsuru, Asahi, and ITO EN in Thailand
• Participating vendor at Thai Food & Hospitality Expo, Siam Sake Festival, and Bangkok Gourmet Festival
• Recognized by Japanese trade organizations for excellence in brand representation and educational outreach

With its focus on authenticity, logistics precision, and premium brand partnerships, S.K. Liquor Co., Ltd. continues to shape the Japanese culinary and beverage experience in Thailand’s thriving hospitality market.