Exhibiting at Asia Fruit Logistica 2025

SEKOYA® Fruit is a premium business platform based in the United States, dedicated to delivering consistent, year-round, high-quality blueberries through an exclusive global network of experienced growers, retailers, and distributors. Operated under the umbrella of Fall Creek® Farm & Nursery, one of the world’s leading blueberry breeding companies, SEKOYA® combines advanced genetics, strategic partnerships, and a tightly managed supply chain to set new benchmarks in the fresh produce sector.

Core Business

SEKOYA® Fruit specializes in the commercialization and marketing of proprietary blueberry genetics under a globally coordinated brand and supply program. The company offers a tightly curated selection of proprietary varieties that are known for:

• Crisp texture
• Large berry size
• Long shelf life
• Exceptional flavor

Their blueberries are grown by selected partners across 15+ countries, ensuring 52-week global availability for retail customers.

Product and Service Offerings

SEKOYA®'s core offering includes a portfolio of licensed blueberry varieties, developed by Fall Creek® and commercialized exclusively through the SEKOYA® platform:

• Blueberry Varieties:
  • Sekoya Pop™
  • Sekoya Beauty™
  • Sekoya Grande™
• Service Offering:
  • B2B branding and co-marketing support
  • Year-round supply management
  • Retailer coordination
  • Quality assurance under the LIVIE™ brand

Specialization and USP

SEKOYA®'s uniqueness lies in its vertically coordinated model with only selected grower-members allowed to cultivate its premium genetics. The model offers:

• Exclusive club varieties
• Retail-driven specifications
• Harvest-to-shelf quality consistency
• Sustainability and labor efficiency standards

Each grower in the SEKOYA® network adheres to strict agronomic protocols, ensuring product uniformity regardless of origin.

Financials and Export Footprint

Although SEKOYA® does not publicly disclose financial data as a platform brand, its scale and market presence provide measurable indicators:

• Operates across 5 continents through 40+ grower partners
• Ensures blueberry delivery to over 25 retail chains worldwide
• Supports 100M+ units/year in retail packs as per 2023 projections
• Backed by Fall Creek®, a company with a multi-million dollar R&D and genetic development budget

The SEKOYA® model ensures a premium price tier for its growers and a consistent margin structure for retailers and importers.

Target Market

SEKOYA® primarily targets:

• Large food retailers seeking premium, year-round blueberries
• Fresh produce distributors aligned with quality-first sourcing
• E-commerce grocery platforms focused on extended shelf-life fruits
• Global importers in Europe, Asia-Pacific, Middle East, and North America

Its positioning ensures that SEKOYA® blueberries are stocked in top-tier supermarket chains in over 30 countries.

Capabilities

SEKOYA® delivers unmatched operational capabilities, including:

• Global breeding and trial network supported by Fall Creek®
• Tightly controlled grower onboarding & audit program
• Packaging standardization with retailer-specific configurations
• Digital traceability and inventory planning tools
• Quality assurance and retail branding under LIVIE™

The platform ensures retail continuity even during volatile seasons through diversified hemisphere sourcing.

Certifications and Compliance

Each SEKOYA® partner grower must comply with:

• Global GAP
• GRASP
• SMETA / Sedex
• Social and environmental sustainability audits
• Post-harvest quality assurance protocols validated by SEKOYA® inspectors

LIVIE™ certified blueberries meet stringent taste, firmness, and presentation standards, earning preference across EU and North American markets.

Customer Testimonials

"The Sekoya® model is unique in how it connects growers and retailers to ensure premium consistency across continents."
— Global Produce Director, European Retailer

"Sekoya®'s LIVIE™ standard has redefined our consumer offering in the berry category. The shelf-life and firmness are game-changing."
— Category Buyer, US National Grocery Chain

Major Achievements

• Recognized by Fruit Logistica 2022 as one of the most innovative supply chain models in fresh produce.
• Achieved global commercial rollout across 15 countries within 5 years of launch.
• Supported Fall Creek® in deploying over 2000 hectares of SEKOYA®-branded blueberry varieties worldwide.
• Partnered with Driscoll’s, Costa Group, Agrovision, and other leading players for collaborative growth and quality benchmarks.

SEKOYA® Fruit stands at the intersection of genetics innovation, supply chain optimization, and premium branding, redefining the future of the global blueberry industry.