Product Offerings
Product Categories:
Noodles
Products:
Chinese Style Noodles: Yellow Noodle (Tartrazine)
Macaroni: Macaroni
Other Products: White Noodle (Small)
Sengheng Noodle Factory Limited Partnership is a distinguished Thai manufacturer and exporter of traditional noodles and pasta products, operating with a legacy of over 60 years in Bangkok, Thailand. Known for its high standards, consistent quality, and specialization in traditional Chinese noodle varieties, the company has become a well-regarded supplier in the domestic and international food industry.
Company Background
Established in Bangkok, Sengheng Noodle Factory Limited Partnership has grown from a small family-owned noodle production unit to a large-scale manufacturing operation. With its factory located in the Bang Bon district of Bangkok, the company integrates heritage recipes with industrial-scale food processing to serve both retail and wholesale markets.
Core Business and Product Range
The core business of Sengheng Noodle Factory revolves around the production of Chinese-style noodles and pasta. Its primary product segments include:
- Yellow Noodle (Tartrazine): A staple in many Thai-Chinese dishes, made using traditional recipes with permitted food coloring.
- Macaroni: A versatile wheat-based product catered to both Western and Asian cooking styles.
- White Noodle (Small): Typically used in soups and stir-fry dishes, valued for its texture and purity.
Products are manufactured under stringent quality control and are designed for both HORECA (hotels, restaurants, and catering) clients and end consumers.
Specialization and Unique Selling Proposition
Sengheng Noodle Factory stands out for its:
- Long-standing expertise in noodle production.
- Use of high-grade raw materials and controlled processing environments.
- Consistency in product texture, taste, and cooking performance.
- Dedicated production lines for different noodle types to avoid cross-contamination and ensure quality.
Its ability to produce traditional noodle varieties in large volumes with consistent quality is a major competitive edge.
Financial Strength and Operational Stability
Although detailed financial reports are not publicly available, the company’s longstanding presence, factory infrastructure, and steady export activity signal strong operational health. The presence of stable customer relationships and continuous product demand from food service businesses in Thailand reflects its financial viability.
Export and Shipment Insights
According to industry databases and export platforms:
- Sengheng Noodle Factory has made over 100 recorded export shipments in the last 5 years.
- Key export destinations include Laos, Cambodia, and Myanmar, with emerging markets in the Middle East.
- Products are typically exported under the Swallow brand, recognized in regional markets for quality and authenticity.
- Export volumes range from 500 kg to several tons per order, indicating scalability.
Target Market
The company primarily targets:
- Ethnic food retailers and wholesalers.
- Restaurants and food service chains specializing in Asian cuisine.
- Distributors in Southeast Asia and niche importers globally looking for traditional Thai-Chinese noodle products.
Capabilities and Infrastructure
- Location: Factory located in Bang Bon, Bangkok, well-connected for logistics.
- Production: Dedicated lines for yellow noodles, macaroni, and white noodles.
- Packaging: Options available for bulk orders and retail units.
- Research & Development: Small but focused efforts on product consistency and process optimization.
Certifications and Compliance
- Thailand FDA Approved: Ensuring safety for domestic and international consumption.
- Good Manufacturing Practices (GMP)
- Hygiene Controls: Standard sanitation and quality control measures are in place across the production floor.
Customer Testimonials and Brand Recognition
Although direct testimonials are not available, the Swallow brand has developed a strong reputation in Thai markets and among neighboring countries for noodle authenticity and reliability. Positive feedback from long-standing restaurant clients has contributed to the company’s brand equity.
Major Achievements
- Sustained presence in Thailand’s noodle manufacturing industry for over six decades.
- Recognized supplier in traditional noodle segments across Indochina.
- Establishment of the Swallow brand as a symbol of authentic and consistent quality in noodles.
Sengheng Noodle Factory Limited Partnership exemplifies the synergy between tradition and industrial food processing, enabling it to maintain relevance and reliability in an evolving food export landscape.