Product Offerings
Product Categories:
Beverages
Products:
Instant Tea Powders: Thai Milk Tea Powder (400g), Thai Green Milk Tea Powder (400g)
Loose Leaf Teas: Thai Tea, Thai Green Tea, Thai Milk Tea, Oolong Tea
Sermluk Thai Tea Co., Ltd. is a premium Thai beverage company based in Wiang Pa Pao, Chiang Rai, Thailand. Renowned for its signature tea brand “Thaicha,” the company offers a wide range of instant and loose-leaf teas, capturing the authentic flavors of Thai tea culture. Through traditional formulations and high-quality sourcing, Sermluk Thai Tea has built a reputation for delivering both convenience and authenticity in every sip.
Company Overview
Sermluk Thai Tea Co., Ltd. was established with the vision of promoting Thailand's traditional tea culture globally. The company specializes in producing high-grade instant tea powders and loose-leaf blends using ingredients sourced from local farms in Chiang Rai, a region famed for its tea-growing climate and altitude. Under the leadership of Soemchai Kittirattanaphaiboon, Sermluk Thai Tea has become a trusted exporter and manufacturer of Thai tea products.
Core Product Portfolio
Sermluk Thai Tea focuses on two primary product lines:
Instant Tea Powders
- Thai Milk Tea Powder (400g): Rich and creamy, made from premium Assam black tea blended with traditional spices and creamer.
- Thai Green Milk Tea Powder (400g): A fusion of green tea and milk flavor, offering a delicate, refreshing taste profile.
These powders are designed for quick preparation and are ideal for foodservice, cafes, and retail packaging.
Loose Leaf Teas
- Thai Tea: Traditional strong-brew black tea used for classic Thai iced tea.
- Thai Green Tea: Aromatic and slightly floral, ideal for green milk tea and desserts.
- Thai Milk Tea: Loose blend for cafes offering authentic hand-brewed Thai milk tea.
- Oolong Tea: Lightly oxidized tea with floral undertones.
Unique Selling Proposition (USP)
Sermluk Thai Tea differentiates itself through:
- Chiang Rai-sourced tea leaves, providing superior quality and regional authenticity.
- Dual offerings in both instant and traditional loose-leaf formats.
- Natural color retention and intense tea aroma, achieved through advanced drying and preservation methods.
- Product traceability with origin-specific sourcing and transparent production processes.
Production and Operational Strength
Operating from its base in Wiang Pa Pao, Sermluk maintains a compact but highly efficient production system:
- Tea leaves are harvested seasonally from contract farms in Chiang Rai.
- Products are manufactured under hygienic GMP-compliant facilities.
- In-house blending and packing ensures consistency across batches.
The company’s lean production model allows it to maintain agility while catering to diverse client needs, from OEM orders to retail packaging.
Market Reach and Export Performance
Though a boutique-scale manufacturer, Sermluk Thai Tea exports regularly to:
- Malaysia
- Singapore
- Vietnam
- USA
- Europe (select specialty retailers)
Its key export products include the 400g instant milk tea pouches, favored by small cafés and ethnic grocery stores. Average annual export volumes range between 10 to 15 metric tons, with a growing demand from Asian diaspora markets.
Target Audience
Sermluk Thai Tea targets:
- Café chains and specialty tea houses
- Ethnic grocery retailers
- Thai cuisine restaurants
- E-commerce wholesalers
Its retail-ready packaging also appeals to end-consumers who seek authentic Thai flavors at home.
Capabilities and Distribution
- Private labeling and OEM for cafes and international distributors
- Wholesale and retail packaging options
- Support for foodservice clients including instructional brewing guides
- Responsive small-batch fulfillment for customized flavors
Certifications and Quality Standards
- GMP (Good Manufacturing Practices) Certified
- Halal Certified (for international Muslim-majority markets)
- Food and Drug Administration (Thai FDA) Approved
These certifications ensure food safety compliance for both local and international markets.
Customer Feedback and Brand Sentiment
The Thaicha brand enjoys consistent consumer loyalty and favorable reviews:
- Noted for deep tea flavor and authentic color
- Appreciated for ease of preparation
- Praised by café operators for stable supply chain and product consistency
Major Achievements
- Successfully launched the “Chedi Thaicha” sub-brand to target premium cafes.
- Developed signature instant tea powders with a shelf life of up to 18 months without artificial preservatives.
- Participated in THAIFEX and Thai Food and Beverage Expo, increasing visibility in the ASEAN trade circuit.
Sermluk Thai Tea Co., Ltd. exemplifies the blending of tradition and innovation in Thailand’s tea industry. With a clear focus on authenticity, export readiness, and customer-centric product development, the company continues to grow as a global ambassador of Thai tea excellence.