Seyidoğlu Gıda San. ve Tic. A.Ş. is a leading Turkish manufacturer and exporter of traditional sweets and delicacies, headquartered in İstanbul, Türkiye. With a legacy that spans over five decades, the company has become a household name in Turkey and an esteemed exporter of authentic Turkish confectionery. Renowned for its flagship brand “Seyidoğlu,” the company blends traditional recipes with modern production methods to deliver premium quality across global markets.
Company Overview
Founded in 1952, Seyidoğlu Gıda has evolved from a small-scale producer into one of Turkey’s largest producers of traditional desserts. The company operates a state-of-the-art manufacturing facility in İstanbul, and distributes its products both domestically and to over 25 countries worldwide. Under the leadership of Mehmet Göksu, the company upholds its commitment to quality, hygiene, and heritage, maintaining certifications and processes that comply with international food safety standards.
Product Portfolio
Seyidoğlu Gıda offers a wide array of authentic Turkish food products across several categories:
Traditional Sweets
- Helva: Plain, cocoa, pistachio, and marble varieties
- Reçel (Jam): Strawberry, cherry, fig, orange, apricot, and mixed fruit
- Tahin (Tahini): Used in both cooking and sweet preparations
- Pekmez (Molasses): Grape, carob, mulberry options
- Kakaolu Fındık Kreması (Cocoa Hazelnut Cream)
Bakery Products
- Gofret (Wafer)
- Kağıt Helva (Wafer Halva)
Seasonal and Special Editions
- Yaz Helvası (Summer Halva): Special light halva for warmer months
- Piknik Grubu (Picnic Products): Individual serving snacks
Confectionery
- Lokum (Turkish Delight): Multiple flavor variants including pistachio, rose, and citrus
- Şekerleme (Candy): Traditional hard and soft sweets
These products are offered under the Seyidoğlu and Sultanbacı brands.
Unique Selling Proposition (USP)
Seyidoğlu's market edge lies in:
- Authentic taste based on time-honored Anatolian recipes
- Advanced packaging technology for long shelf-life and freshness
- Customizable private label production for international partners
- Clean-label production with no preservatives or artificial additives
Production Capabilities
- Facility Size: Over 12,000 square meters of hygienic processing and packaging space in İstanbul
- Production Capacity: Tens of thousands of units daily across product lines
- Automation: High-tech equipment ensures uniformity and regulatory compliance
- Certifications: ISO 9001, ISO 22000, Halal, and Turkish Food Codex Compliant
Export and Market Reach
Seyidoğlu Gıda exports to over 25 countries, including:
- Germany
- Netherlands
- USA
- Saudi Arabia
- United Kingdom
- France
- Russia
Export-focused SKUs include individually packed helvas, tahini jars, and assorted Turkish delights. The company works with major international retailers and ethnic grocery chains and participates in international food exhibitions like Gulfood Dubai, SIAL Paris, and Anuga Cologne.
Target Market
Seyidoğlu products cater to:
- Ethnic and mainstream supermarkets
- HORECA channels (Hotels, Restaurants, Cafés)
- Gift and specialty food retailers
- Online gourmet and halal food platforms
The company also offers private labeling services for global distributors.
Digital Presence and Marketing
Seyidoğlu maintains a robust presence across:
- YouTube: Video content featuring product use, factory operations, and media interviews
- LinkedIn: Corporate updates and B2B engagement
- Company Website: Comprehensive product catalog, TV program appearances, and ordering information
The company invests in digital branding and partners with Turkish media to promote heritage products.
Customer Perception
Consumers consistently associate the Seyidoğlu brand with:
- Nostalgic flavors
- Premium quality
- Cultural authenticity
Feedback highlights the freshness, packaging appeal, and trustworthy ingredient transparency across their offerings.
Key Achievements
- Recognized as one of Türkiye’s Top Helva Producers
- Launched international-standard product catalog for exports
- Developed a low-sugar helva line for diabetic consumers
- Featured on prominent Turkish culinary programs such as “30 Dakika” and “İş’in Mutfağı”
Seyidoğlu Gıda San. ve Tic. A.Ş. continues to honor the culinary traditions of Turkey through product excellence, innovation, and global accessibility. With its established distribution, trusted heritage, and future-oriented growth strategy, Seyidoğlu remains a hallmark of Turkish gastronomic identity in the global food industry.
