Shaanxi Jiwei Food Co., Ltd. is a China-based food manufacturing and agricultural enterprise headquartered in Ankang, Shaanxi Province. Specializing in konjac-based products and agricultural processing, the company operates with a multifaceted business model that spans traditional food production, biotechnology, and modern e-commerce platforms. With a focus on healthy and functional food development, Shaanxi Jiwei Food is building a growing presence in domestic and export markets.
Company Overview
Shaanxi Jiwei Food Co., Ltd. is led by Yang Xiaoyong and operates at the intersection of traditional agriculture and modern food technology. The company focuses on processing and manufacturing food products using konjac and other agricultural by-products. It integrates R&D, bioengineering, and digital commerce into its operational ecosystem, reflecting a progressive shift in China’s food processing industry.
Core Business Segments
Shaanxi Jiwei Food operates in multiple verticals:
1. Potato and Puff Products
- Konjac-based snacks and noodles
- Low-calorie, plant-derived foods targeted toward health-conscious consumers
2. Agricultural By-products
- Planting, processing, and sales of staple crops and seasonal agricultural output
- Close integration with local farmers and regional supply chains
3. Food Additives
- Development of food-grade additives and binders derived from plant sources
- Focus on clean-label ingredients and plant-based functional compounds
4. Biotechnology Products
- Bioengineering R&D services
- Implementation of agro-biotech solutions in food preservation and enhancement
5. E-commerce Division
- Online platforms used for direct-to-consumer (D2C) sales
- Leverages Chinese digital marketplaces for domestic reach
Unique Selling Proposition (USP)
The company’s USP lies in:
- Konjac specialization: Known for its low-calorie, high-fiber nutritional profile
- Vertical integration: From agricultural raw materials to finished food goods
- R&D-driven innovation: Continuous development of new food products and additives
- Flexible sales models: Offline wholesale and online e-commerce for diverse market penetration
Market and Export Focus
While Shaanxi Jiwei Food Co., Ltd. maintains a strong presence in domestic Chinese markets, its export capabilities are growing in:
- Southeast Asia
- Eastern Europe
- Middle East
The products—especially konjac snacks—are gaining popularity among health food importers and retail chains focusing on diet and wellness.
Target Audience
- Health-focused consumers
- Vegetarian and plant-based food buyers
- Retail distributors seeking low-calorie Asian snack alternatives
- Food manufacturers sourcing natural food additives
Production Infrastructure
- Located in Ankang, known for agricultural diversity
- Utilizes regional supply chains for raw material procurement
- Equipped for medium-scale production of dry snacks, additives, and R&D trials
Certifications and Compliance
Although specific certifications are not publicly listed, the company follows:
- Chinese food safety standards
- Participates in local agricultural quality programs
- Likely adheres to export regulations for key foreign markets
Branding and Visibility
While Shaanxi Jiwei Food does not publicly operate under widely known consumer brands, its presence is visible in:
- B2B trade platforms
- Local food exhibitions and agro-tech fairs
- Partnerships with local farming cooperatives and e-commerce operators
Key Achievements
- Established multidisciplinary operations across food production and biotech
- Specialized in konjac processing, aligning with global dietary trends
- Expanded into e-commerce sales, adapting to modern Chinese retail behavior
- Developed product lines that appeal to low-carb and diabetic-friendly markets
Shaanxi Jiwei Food Co., Ltd. is emblematic of a new generation of Chinese agri-food companies. By combining biotechnology, health food innovation, and e-commerce integration, it offers a scalable model that serves both traditional and evolving consumer needs.
