Exhibiting at HOTELEX Shanghai 2025

Shaanxi Ruixun Electronic Information Technology Co., Ltd., also known under its brand RockEMB, is a leading Chinese manufacturer and solutions provider in the field of embedded computing and industrial IoT. Based in Xi’an, China, the company develops and delivers high-performance hardware platforms and intelligent automation technologies for a variety of industrial applications.

Company Overview

Founded with a vision to digitize and empower traditional industries, Shaanxi Ruixun has become a trusted supplier of embedded systems, ARM-based industrial computing platforms, and integrated IoT edge devices. Through continuous investment in R&D and strategic market development, the company has built a solid presence across industrial automation, smart manufacturing, transportation, energy, and environmental monitoring sectors.

Core Product Portfolio

RockEMB's product lines include:

• Embedded Computing Platforms:

  • ARM-based Industrial PCs
  • Android Industrial PCs
  • Industrial Embedded Motherboards

• Industrial IoT Devices:

  • Industrial Gateways
  • Edge Computing Devices
  • Industrial 4G/5G Routers

• Touch Panel PCs:

  • All-in-One Touch PCs ranging from 7 to 32 inches
  • Optional configurations include sunlight-readable screens and ruggedized designs for harsh environments

• Custom Embedded Solutions:

  • AI-enabled Touch Displays
  • Integrated Control Terminals for OEMs and system integrators

These systems are widely used in PLC communication, real-time monitoring, edge analytics, and human-machine interfaces (HMI).

Technological Strengths and Innovations

The company invests approximately 15% of annual revenue in R&D, focusing on:

• ARM Cortex and RK series SoC integration
• Multi-OS compatibility including Android, Ubuntu, and Debian-based distributions
• Fanless thermal management for industrial reliability
• Support for edge AI computing using NVIDIA Jetson and Rockchip NPUs

Their rugged design and high I/O configurations are well-suited for extreme temperature, vibration, and dust-prone operating conditions.

Operational Scale and Market Reach

• Production Facility: Over 5,000 square meters with in-house SMT, assembly, and testing capabilities
• Export Reach: Products are exported to over 30 countries including Germany, Russia, India, UAE, and the USA
• OEM/ODM Ratio: Approximately 60% of production serves custom industrial OEM needs

Shipment and Trade Data

Based on analysis from trade data platforms (e.g., ImportYeti, Panjiva):

• Annual Shipments: Over 100 international consignments of embedded systems and touch panel PCs
• Top Markets: Europe and South Asia for industrial automation and retail kiosk deployments
• Typical Shipment Size: Ranges between 100 to 500 units per order, with configurations customized per project

Target Applications

The company’s systems are found in:

• Smart Manufacturing Plants
• Energy and Power Grid Monitoring
• Public Transportation Systems
• Automated Retail and Vending Machines
• Environmental Data Collection Stations

Clients span industries including telecom, defense electronics, smart city infrastructure, and agriculture IoT.

Certifications and Quality Compliance

All RockEMB products meet global quality and compliance benchmarks:

• ISO 9001:2015 Quality Management
• CE and FCC Certifications
• RoHS Environmental Compliance
• EMC and ESD Testing for Electromagnetic Compatibility

They are known for consistent batch performance and long product lifecycle support, critical for embedded system integrators.

Client Testimonials and Industry Feedback

Industry reviews emphasize:

• “Robust hardware with efficient SDK integration”
• “Reliable edge processing with no OS crash in over 2 years of deployment”
• “Highly flexible OEM support and technical responsiveness”

The brand is particularly favored by automation solution providers who require small-batch customization and scalable system architecture.

Strategic Achievements

• 2020: Opened embedded innovation center in Xi'an to foster co-development with system integrators
• 2021: Launched industrial Android 10 series terminals for remote HMI applications
• 2023: Released high-performance edge AI modules with Jetson Nano integration
• 2024: Published comprehensive product catalog expanding the rugged tablet and industrial router line

Shaanxi Ruixun Electronic Information Technology Co., Ltd. remains a dynamic force in China’s industrial technology ecosystem, bridging embedded computing and real-time IoT intelligence with industry-specific customization capabilities.