Exhibiting at Thaifex - Anuga Asia 2025

Shandong Huayu Group Co., Ltd., headquartered in Dongying, Shandong Province, China, is a comprehensive agricultural and food manufacturing enterprise specializing in the production and export of frozen fruits, vegetables, and poultry products. Founded with a strong commitment to food safety, international standards, and scalable production, the company has grown into a trusted global supplier with the brand name “HuaYu.”

Core Business and Product Range

The company’s core business revolves around the development, processing, and international export of frozen agricultural goods. The product categories include:

• Frozen Fruits and Vegetables:

  • Individually Quick Frozen (IQF) Strawberries
  • Mixed Vegetables
  • Green Peas
  • Sweet Corn Kernels
  • Cut Green Beans
  • Spinach Leaves
  • Diced Onions
  • Carrot Segments

• Frozen Poultry Products:

  • Whole and portioned frozen chicken products intended for export to food service and retail sectors

These products are processed using advanced freezing technologies and stringent hygiene controls to ensure long shelf life and nutritional retention.

Specialization and Unique Selling Propositions

Shandong Huayu Group’s strengths lie in its vertically integrated agricultural supply chain and large-scale frozen food processing facilities. The unique selling propositions include:

• IQF Technology: Preserves the freshness, color, and taste of fruits and vegetables without preservatives.
• End-to-End Supply Chain Control: From contract farming to final packaging, ensuring traceability and quality assurance.
• High-volume Processing: Designed to handle thousands of tons annually across multiple product categories.

The company has been particularly noted for its excellence in strawberry and green vegetable processing, making it a preferred supplier for global importers.

Financials and Export Insights

While specific revenue data is not publicly available, trade analysis platforms such as ImportYeti and Volza confirm the company’s substantial export activity:

• The company exports to over 40 countries, including key markets in Europe, Japan, South Korea, the Middle East, and North America.
• Average export volume is estimated at 5,000–8,000 metric tons annually, driven primarily by bulk orders of IQF strawberries and mixed vegetables.
• Recurring international clients include wholesalers, supermarket chains, and foodservice companies, especially in frozen food segments.

Target Market

Shandong Huayu Group’s primary target markets are:

• Retail Food Chains and Supermarkets requiring private label frozen fruits and vegetables.
• Catering and Foodservice Providers needing bulk IQF vegetables and poultry for institutional cooking.
• Importers in Health and Wellness Food Sectors focused on clean-label, non-GMO frozen produce.

Its market reach is supported by product adaptability, international certifications, and robust export logistics.

Capabilities

• Advanced IQF Lines: Capable of handling delicate and high-moisture produce without compromising texture.
• Cold Storage Infrastructure: On-site freezing capacity and storage meeting global safety standards.
• Customization Options: Flexible packaging sizes, cuts, and blends to suit diverse market preferences.
• R&D Division: Focused on new product development and quality enhancements.

Certifications and Compliance

To meet the strict quality and safety demands of international buyers, Shandong Huayu Group maintains the following certifications:

• ISO 22000: Comprehensive food safety management system
• HACCP: Hazard analysis and critical control for processing
• BRC Certification: For exports to UK and EU countries
• FDA Registration: Compliance with U.S. food import regulations
• Halal Certification: For markets in the Middle East and Southeast Asia

These credentials ensure that the company meets or exceeds regulatory requirements across its diverse client base.

Customer Testimonials and Reputation

Though formal public testimonials are scarce, continued export relationships and trade show participation suggest high levels of customer satisfaction. The company is regularly featured in Chinese export directories and is recognized for consistency, hygiene, and prompt fulfillment.

Major Achievements

• Recognized as a key agricultural industrialization enterprise by provincial authorities.
• Successfully developed and maintained a multi-national client base with zero major food safety violations in the past decade.
• Participation in international trade fairs like SIAL, Anuga, and Canton Fair, boosting its visibility among global food buyers.
• Expanded its product line in 2023 to include custom vegetable blends tailored for Japanese bento and European ready-meal markets.

Shandong Huayu Group Co., Ltd. continues to set benchmarks in the frozen food industry through innovation, compliance, and a commitment to quality, making it a preferred supplier for buyers across multiple continents.