Shandong Sunshine International Trade Co., Ltd, located in Weifang, Shandong Province, China, is a globally recognized manufacturer and exporter of fruit-based and vegetable-based food products. Known for its commitment to quality, safety, and customer satisfaction, the company offers a wide spectrum of canned, frozen, and ready-to-eat items under the brand name "SunFruit."
Brief History
Established in 1998, Shandong Sunshine International Trade Co., Ltd has steadily grown from a local food processing operation to a comprehensive international trade company. With over two decades of experience in agricultural processing, the company has built long-term partnerships across Asia, Europe, North America, and Africa.
Core Business
Sunshine’s core operations encompass the production, processing, packaging, and global distribution of fruit and vegetable-based food products. The company’s vertically integrated system includes raw material sourcing, in-house processing, and final packaging, enabling full control over quality and traceability.
Product and Service Offerings
The company’s product range spans across several categories:
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Snack Food:
- Jelly
- Fruit Cups
- Soft Package Cans
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Canned Fruits:
- Canned Yellow Peaches
- Canned Pineapples
- Canned Mixed Fruits
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Canned Vegetables:
- Canned Sweet Corn
- Canned Green Peas
- Canned Mushrooms
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Frozen Fruits and Vegetables:
- Frozen Strawberries
- Frozen Broccoli
- Frozen Mixed Vegetables
-
New Product Line:
- Barley Ruoye Green Juice
- Natural Honey
These products are available in a wide range of packaging formats for both retail and foodservice segments.
Specialization and Core USP
Key strengths and unique selling propositions of Sunshine include:
- In-house research and development team enabling rapid product innovation
- Customizable packaging solutions including soft cans and cups
- Capability to meet private label/OEM demands for international retailers
- Emphasis on low-sugar, low-additive, and natural ingredient offerings in snacks and juices
Financials
While official revenue figures are not disclosed, industry estimates based on export volumes and capacity suggest:
- Annual turnover in excess of USD 30 million
- Export share comprising more than 70% of total revenue
- Continuous growth trajectory with expansion into emerging markets
Shipments Data
According to trade data from platforms like ImportYeti and Volza:
- Over 280 export shipments annually
- Major destinations include USA, Germany, Japan, South Korea, and the Middle East
- Strong demand for canned fruits and ready-to-eat jelly snacks
- Product shipped in both retail-ready packs and bulk formats
Target Market
The company serves:
- Large-scale supermarket chains and importers
- Health-focused snack food distributors
- Wholesalers and agents dealing in canned goods
- Retail brands seeking private-label manufacturing in Asia
Capabilities
Shandong Sunshine operates:
- HACCP-certified processing lines
- Modern canning and sterilization facilities
- Frozen storage and temperature-controlled logistics
- Advanced filling machines for jelly cups and pouches
The company maintains strict batch tracking and digital production monitoring systems to ensure compliance and timely delivery.
Certifications and Compliance Records
To support its global operations, the company is certified by:
- HACCP
- ISO 22000
- BRC Global Food Safety
- FDA Registered (for U.S. exports)
- Halal Certification
These certifications validate its commitment to food safety and allow seamless entry into regulated international markets.
Customer Testimonials
International buyers praise:
- “Fresh-tasting jelly and fast shipping—perfect for our Asian snack aisle.”
- “Responsive sales team with great support for documentation.”
- “High repeatability in order quality and timely delivery.”
Major Achievements
- Recognized as a Key Export Enterprise in Shandong Agricultural Products Category
- Developed a flagship product line of jelly that gained traction in Southeast Asia and the Middle East
- Expanded distribution network to over 45 countries
- Featured in Canton Fair and SIAL China for consecutive years
- Launched innovative lines such as green barley juice to tap into the health food segment
Shandong Sunshine International Trade Co., Ltd exemplifies reliability and innovation in the canned and snack food sector. With its export-oriented approach, flexible product development, and unwavering commitment to safety and quality, Sunshine continues to meet the evolving needs of global food buyers.