Exhibiting at Thaifex - Anuga Asia 2025

Shandong Wanrui Food Co., Ltd., headquartered in Linyi, Shandong Province, China, is a dedicated manufacturer and exporter of fruit and vegetable-based food products. With a strong emphasis on natural processing and domestic agriculture integration, the company has developed a robust presence in both the local and international food markets under the brand names “康伴侬” and “果味侬”.

Brief History

Founded in 2010, Shandong Wanrui Food Co., Ltd. was established with a mission to provide premium, naturally processed fruit and vegetable products. Over the past decade, the company has expanded its operations significantly through partnerships with local farms, automation of production processes, and participation in export trade fairs.

Core Business

Wanrui’s operations span a vertically integrated chain that includes sourcing raw produce, dehydration, canning, packaging, and international logistics. The company caters to both B2B and B2C markets through OEM, bulk sales, and branded packaged goods.

Product and Service Offerings

The company's primary offerings are categorized into three main groups:

• Fruit Products:

  • Dried Fruits (Apples, Peaches, Pears)
  • Canned Fruits (Peaches, Pineapples, Fruit Mixes)

• Vegetable Products:

  • Dried Vegetables (Carrots, Cabbage, Spinach)
  • Canned Vegetables (Sweet Corn, Green Peas, Mushrooms)

• Snack Foods:

  • Ready-to-eat Fruit Snacks
  • Vegetable Chips
  • Seasoned Dehydrated Mixes

These products are developed with a focus on retaining nutritional value and appealing to health-conscious consumers.

Specialization and Core USP

Wanrui distinguishes itself with:

• Close integration with local Shandong farms ensuring quality raw material
• Natural dehydration processes minimizing use of artificial additives
• Seasonal processing aligned with peak harvest periods for optimal flavor
• Custom packaging solutions for overseas retail and wholesale buyers

Financials

While specific financial disclosures are limited, industry trade references and shipment logs estimate:

• Annual revenue approximating USD 10–15 million
• Export business contributes to over 60% of total sales
• Growth driven by demand from Asia-Pacific and Middle East markets

Shipments Data

Based on export data from platforms like Volza and ImportYeti:

• Over 90 export shipments recorded annually
• Major importing countries include Vietnam, Malaysia, South Korea, and UAE
• Core export items are canned yellow peaches, dried apple slices, and sweet corn
• Products regularly supplied under private labels for international clients

Target Market

The company’s primary customer segments include:

• Supermarket chains and food importers
• Snack brands seeking reliable OEM solutions
• Distributors of dehydrated ingredients for institutional use
• Online retail platforms sourcing bulk packaged snacks

Capabilities

Wanrui operates:

• Dehydration and canning lines with modern safety systems
• Raw material sorting and grading equipment for consistent quality
• Packaging systems capable of both retail pouches and industrial bulk
• Cold storage and export-focused logistics operations

Certifications and Compliance Records

To support its growing international business, Wanrui complies with:

• HACCP Food Safety System
• ISO 9001 Quality Management
• Export Food Production Certification
• Local inspection standards under China Entry-Exit Inspection and Quarantine (CIQ)

These certifications allow the company to meet regulatory standards across different regions.

Customer Testimonials

Trade platform feedback highlights:

• “Reliable supplier for seasonal canned fruits.”
• “Fast documentation processing and helpful sales service.”
• “Good quality dried vegetables—natural taste and long shelf life.”

Major Achievements

• Recognized among regional top food exporters by Linyi local government
• Expanded product line to include new varieties of fruit and vegetable snacks
• Established dual-brand strategy with “康伴侬” for domestic markets and “果味侬” for exports
• Gained long-term contracts with food distributors in Southeast Asia

Shandong Wanrui Food Co., Ltd. represents a stable, quality-conscious player in China’s agricultural food export sector. With consistent investment in production capabilities, product development, and export compliance, Wanrui offers value-added, natural food solutions to international buyers.