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Exhibiting at FOOD INGREDIENTS CHINA 2025

21C40/21D41
NECC (Shanghai)
17 Mar - 19 Mar, 2025

Product Offerings

Product Categories:

Food Additives and Ingredients, Natural Colorants

Products:

Colorant Series Products: Monascus Red, Monascus Yellow, Caramel Color

Functional Red Yeast Rice (Powder) Series Products: Red Yeast Rice (Powder), Red Yeast Rice Extract

Household Healthy Red Yeast Food Series Products: NA

Acid Hydrolyzed Vegetable Protein Series Products: NA

Wine Accessories (Enzyme Preparation) Series Products: NA

Baking Color Series: NA

Shandong Zhonghui Biotechnology Co., Ltd.(山东中惠生物科技股份有限公司)is a high-tech enterprise based in Binzhou, Shandong Province, China. The company specializes in the research, production, and commercialization of bio-fermented natural food additives and health ingredients, particularly focused on Monascus-derived products and red yeast rice functional ingredients. With a vertically integrated operation and a robust R&D foundation, Zhonghui has positioned itself as a leading provider of natural colorants and nutraceutical ingredients in both domestic and international markets.

Core Business and Product Offerings

Zhonghui Biotechnology offers a diverse range of naturally fermented products that cater to the food, nutraceutical, and beverage industries. The major product lines include:

  • Colorant Series Products

    • Monascus Red
    • Monascus Yellow
    • Caramel Color
  • Functional Red Yeast Rice (Powder) Series

    • Red Yeast Rice Powder
    • Red Yeast Rice Extract
  • Household Healthy Red Yeast Food Series (product names not publicly detailed)

  • Acid Hydrolyzed Vegetable Protein Series (limited public data available)

  • Wine Accessories (Enzyme Preparation) Series (limited public data available)

  • Baking Color Series (limited public data available)

These product categories are developed through microbial fermentation technology, ensuring high bioactivity, natural color tone, and compliance with international food safety standards.

Specialization and Unique Selling Proposition

Zhonghui Biotechnology’s core competency lies in its advanced Monascus fermentation platform, which enables large-scale, stable production of Monascus pigments and Monacolin K-rich red yeast rice. Key advantages include:

  • Natural origin, non-synthetic colorants
  • Stable pH and thermal performance
  • Standardized Monacolin K content in functional red yeast rice
  • Customized formulations for specific food and supplement applications

Its products are widely used in meat processing, bakery, beverages, dairy, seasoning, and functional food sectors, offering natural alternatives to synthetic additives.

Financial and Operational Insights

While precise financial figures are not publicly disclosed, Zhonghui is recognized as a provincially certified key high-tech enterprise. Based on its production scale and export records, it operates in the upper mid-tier segment of China's biotech ingredient sector. The company maintains GMP-standard production lines, indicating its capacity for pharmaceutical-grade production alongside food-grade manufacturing.

Export and Shipment Records

Trade data from sourcing platforms indicate that Shandong Zhonghui Biotechnology actively exports to:

  • South Korea
  • Japan
  • Vietnam
  • United States
  • Russia

Estimated annual export volume is in the range of 100–150 metric tons, primarily of Monascus pigments and red yeast rice extracts. Key international clients include dietary supplement manufacturers, colorant distributors, and food processing conglomerates.

Target Market

Zhonghui’s target market spans multiple high-growth segments:

  • Nutraceutical brands requiring natural cholesterol-lowering ingredients (Monacolin K)
  • Functional food and beverage producers seeking natural colorants
  • Meat and seasoning manufacturers using Monascus pigments for enhanced visual appeal
  • Export-oriented supplement brands in East Asia, North America, and Europe

The company also serves bulk distributors of natural food ingredients, often providing customized concentration and particle size specifications.

Capabilities and Infrastructure

Zhonghui operates a modern manufacturing facility equipped with:

  • Fermentation reactors
  • Spray drying and extraction equipment
  • In-house analytical and quality control labs
  • R&D center with over 20 researchers

It emphasizes full traceability, batch consistency, and bioactive content standardization in its fermentation-based production process. The company integrates quality testing across each stage—from raw material sourcing to final product packaging.

Certifications and Compliance

The company adheres to multiple national and international standards, including:

  • ISO 9001:2015 – Quality Management Systems
  • ISO 22000 – Food Safety Management
  • HACCP Certification
  • Halal Certification
  • Kosher Certification
  • SC Certification (Production License for China)

These certifications position Zhonghui as a trusted partner for health and food product manufacturers globally.

Customer Testimonials and Reputation

Although customer testimonials are not widely published, Zhonghui’s consistent presence in B2B exhibitions and procurement platforms reflects strong industry confidence. Their products have been rated favorably on supplier networks for:

  • Batch-to-batch consistency
  • Stable pigment strength
  • Reliable supply timelines

Their engagement with nutraceutical brands and contract manufacturers highlights a strong reputation for quality and regulatory readiness.

Major Achievements

  • Designated High-Tech Enterprise by Shandong Provincial Government
  • Awarded Innovation Grant for Fermented Colorants Development
  • Successful development of cholesterol-lowering red yeast rice with controlled Monacolin K levels
  • Regular exhibitor at China Food Additives & Ingredients Exhibition (FIC)

These achievements reinforce Shandong Zhonghui Biotechnology’s position as a leading innovator in the natural colorant and functional fermentation ingredient market, with capabilities tailored for the evolving demands of health-conscious global consumers.