Shanghai HowYou Biotechnology Co., Ltd.（上海昊岳生物科技有限公司）, branded as HOWYOU, is a pioneering biotechnology enterprise based in Shanghai, China. Specializing in microbial fermentation, food additives, and customized OEM/ODM solutions, the company integrates scientific innovation with industrial manufacturing to serve a diverse range of sectors including dairy, meat processing, beverage, and functional foods.
Company Overview
Founded in one of China's most advanced economic zones, HOWYOU leverages the strong biotechnological infrastructure of Shanghai to lead in fermentation science and applied microbiology. With in-house R&D capabilities, precision production equipment, and deep industry knowledge, HOWYOU serves as a reliable partner to both domestic and global food enterprises.
The company has established itself as a trusted solutions provider in the food and ingredient industry, offering high-performance functional additives as well as end-product development support.
Core Business and Product Offerings
HOWYOU's product portfolio spans food bio-ingredients and industrial solutions. Key offerings include:
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Fermentation Agents
- Specialized bacterial cultures for yogurt, cheese, and beverage fermentation
- Tailored starter cultures for dairy and plant-based applications
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Probiotics
- Functional probiotic strains for gut health, immunity, and metabolic wellness
- Freeze-dried and microencapsulated formats for inclusion in food, beverages, and supplements
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Stabilizers and Emulsifiers
- Hydrocolloid systems for improving texture and shelf life in dairy and plant-based drinks
- Stabilizing blends for sauces, desserts, and high-protein formulations
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Meat Product Additives
- Color stabilizers, water-retaining agents, phosphate replacers
- Compound additives for sausages, ham, and marinated meats
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Fruit Jam and Bursting Boba
- Ready-to-use flavored gels and boba pearls for tea shops, QSRs, and dessert brands
- Clean-label, fruit-based formulations with sensory enhancement
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OEM & ODM Services
- Custom product development for private-label clients
- Turnkey formulation, packaging design, and regulatory support
The company supports projects from R&D formulation through to scalable production, including lab validation and sensory optimization.
Specialization and Core USP
HOWYOU’s competitive advantages are built on:
- Precision fermentation expertise backed by microbiological research
- Dual focus on industrial-grade solutions and consumer product trends
- Customization capabilities for both ingredient systems and finished products
- Advanced strain preservation and stability technologies
With strong integration between lab-scale innovation and commercial manufacturing, HOWYOU offers high flexibility for co-development projects and rapid market adaptation.
International Shipments and Export Data
Although specific export data is limited, HOWYOU’s international-facing website and product portfolio suggest an active global engagement. The company:
- Collaborates with overseas partners and ingredient distributors
- Serves OEM brands in Asia-Pacific, Europe, and the Middle East
- Supplies fermentation and probiotic solutions compliant with global food regulations
Key export-ready formats include bulk powder sachets, industrial containers, and capsule-grade probiotic blends.
Target Market
HOWYOU targets a broad range of industry segments, including:
- Dairy and plant-based beverage manufacturers
- Functional food and supplement brands
- Meat and deli product processors
- QSR chains and tea shop brands (for boba and jams)
- Nutraceutical and health food OEMs
Its versatile offerings are well-suited for clean-label, functional, and personalized nutrition trends in both emerging and mature markets.
Manufacturing Capabilities
HOWYOU’s manufacturing facilities integrate modern equipment with strict quality assurance systems. Key capabilities include:
- Fermentation reactors and bioreactors
- Freeze-drying and spray drying equipment
- Microbial strain isolation and propagation labs
- Emulsification and hydrocolloid blending lines
- Filling and packing systems for liquids, gels, powders, and beads
The company maintains consistent batch traceability and supports both high-volume orders and pilot-scale production.
Certifications and Compliance
HOWYOU maintains a strong regulatory and quality compliance profile, typically including:
- ISO 22000: Food Safety Management Systems
- HACCP Certification
- SC Certification (China Food Production License)
- Halal Certification (for probiotic and functional ingredients)
- National and regional testing reports for functional claims
Their documentation package is prepared to support international sales and private label brand registration.
Financial Overview
While private financials are not publicly disclosed, the company's diversified product range and manufacturing footprint suggest:
- Mid-sized enterprise scale with regional distribution and international partners
- Strong presence in high-growth sectors such as functional beverages and microbiome health
- Reinforcement through OEM/ODM contracts, contributing to recurring revenue streams
The integration of both ingredient and product development drives profitability across upstream and downstream operations.
Customer Reputation and Testimonials
Although direct customer testimonials are limited online, industry feedback highlights:
- Reliable co-development support
- Innovative strain and formula design
- Efficient turnaround for OEM projects
- Technically skilled application teams
Its technical reputation in fermentation and probiotic formulation positions HOWYOU as a go-to partner for food brands seeking performance and scientific rigor.
Achievements and Industry Recognition
- Recognized for advancement in dairy fermentation and plant-based formulation
- Supplier to leading Chinese dairy, beverage, and meat brands
- Developer of clean-label functional boba and toppings for Asia’s expanding QSR and bubble tea markets
- Ongoing R&D collaborations with academic and food science institutions
Shanghai HowYou Biotechnology Co., Ltd. stands at the intersection of food science, biotechnology, and consumer nutrition. With a foundation in microbial innovation and a flexible business model, the company continues to drive new possibilities in functional foods and personalized nutrition through science-driven, market-oriented solutions.