Exhibiting at Fi South America 2025

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is a premier joint venture enterprise, co-founded in 1998 by Shanghai Sinoexpo International Exhibition Ltd. and Informa PLC—one of the world’s largest events, digital services, and academic knowledge groups listed on the London Stock Exchange. Based in Shanghai, China, Sinoexpo has established itself as one of the country’s most influential exhibition and digital commerce platforms. ### Core Business Sinoexpo specializes in organizing large-scale exhibitions, conferences, and online marketplaces, spanning across a wide array of industries including hospitality, furniture, food and beverage, healthcare, and marine technology. With more than two decades of industry experience, the company operates over 60 leading trade shows and events annually in China and Southeast Asia. ### Product and Service Offerings - Exhibitions & Trade Shows: More than 60 B2B exhibitions annually, including internationally recognized platforms such as: - Furniture China - HOTELEX Shanghai - China International Boat Show (CIBS) - China Bakery Exhibition - Online Marketplaces: - DigiExpo: A comprehensive online exhibition platform. - B2B Portals: Including platforms like www.jiagle.com.cn catering to global buyers. - Hybrid & Virtual Events: - Utilizes a combination of physical and digital infrastructure to enhance global buyer-seller interactions. - Forums and Conferences: - Host to over 500 high-level forums annually. ### Specialization and USP Sinoexpo stands out with its integrated "Exhibition + Internet" (E+I) business model, which leverages both offline exhibition resources and a full spectrum of digital marketing tools. This approach not only enhances traditional trade show experiences but also extends their lifecycle via year-round digital engagement. Their mini-program ecosystems within WeChat and other platforms are a benchmark in exhibition tech innovation in China. ### Financial Strength As a subsidiary of Informa PLC, Sinoexpo benefits from strong financial backing: - Informa Group Revenue (2023): £3.14 billion (source: Informa Annual Report) - Though individual figures for Sinoexpo are undisclosed, its consistent expansion in venue space and number of exhibitors is indicative of strong financial and operational performance. ### Shipment and Trade Facilitation While Sinoexpo is not an exporter, its exhibitions have facilitated billions of dollars in B2B trade: - Furniture China 2023: - Over 2,600 exhibitors - 150,000+ square meters of exhibition space - More than 120,000 professional buyers from 160+ countries - HOTELEX 2023: - 3,000+ exhibitors - 250,000 visitors - Estimated on-site transaction value exceeding RMB 15 billion ### Target Market Sinoexpo targets both domestic and international B2B audiences, primarily: - Manufacturers - Distributors - Professional buyers - Retail chains - Wholesalers - Import/export companies Key international buyer hubs include Southeast Asia, Europe, Middle East, and North America. ### Capabilities - Organizing over 1.5 million square meters of exhibition area annually - Digital engagement through over 20 online platforms and mini-programs - Access to Informa’s global resources, technologies, and databases - Professional team of 500+ staff across 9 departments ### Certifications and Compliance - Certified Member of UFI (The Global Association of the Exhibition Industry) - Compliance with ISO 9001 quality management systems in event planning and execution - Follows China Council for the Promotion of International Trade (CCPIT) and Ministry of Commerce exhibition regulations ### Customer Testimonials > "Furniture China organized by Sinoexpo is one of the best sourcing platforms globally. We’ve found consistent product innovation and supplier diversity every year." > — John L., Import Director, Global Home USA > "Sinoexpo’s digital event strategy has allowed us to stay connected with our clients even during global travel restrictions." > — Mei Chen, Director of International Sales, Guangzhou FoodTech Ltd. ### Major Achievements - First organizer in China to implement hybrid trade shows with integrated online portals - Recognized by the Shanghai Convention & Exhibition Industries Association for “Outstanding Contribution to the MICE Industry” - Operates the largest hospitality exhibition in Asia: HOTELEX Shanghai - Launched the “Digital Showroom” concept in 2020, enabling 24/7 virtual B2B interaction Shanghai Sinoexpo Informa Markets continues to lead the evolution of China’s trade exhibition landscape through digital innovation, international partnerships, and sectoral diversification, making it a strategic partner for any global enterprise seeking market access in Asia.