Exhibiting at HOTELEX Shanghai 2025

Shanghai Tangji Advertising Co., Ltd. is a professional advertising and marketing agency based in Shanghai, China, known for delivering integrated brand communication and promotional services. With strategic support provided to both domestic and international clients, including operations that extend into France, the company is a valuable partner for brands looking to enhance their market presence through innovative advertising strategies.

Core Business and Service Offerings

Tangji Advertising offers a full suite of marketing and advertising solutions tailored to help businesses build brand awareness, generate leads, and drive engagement. Their primary service categories include:

• Advertising Services:

  • Outdoor Advertising (billboards, transit ads, display signage)
  • Digital Marketing (SEO, SEM, social media campaigns, influencer marketing)
  • Event Promotion and On-Ground Activations

• Creative Design:

  • Graphic Design
  • Corporate Branding and Identity Development
  • Packaging and Promotional Materials

• Media Planning & Buying:

  • Strategic Media Planning
  • Media Buying across TV, print, digital, and outdoor platforms
  • Cross-media campaign execution and ROI analysis

Tangji’s solutions are data-driven and tailored to client objectives, supported by advanced market research, performance analytics, and a localized understanding of Chinese and international consumer behavior.

Specialization and Unique Strengths

The company specializes in cross-cultural marketing strategies, making it particularly effective for Chinese brands looking to enter European markets such as France and vice versa. Notable strengths include:

• Multilingual Team: Fluent in Mandarin, English, and French, enabling clear communication across projects
• Local Expertise with Global Reach: In-depth understanding of both Eastern and Western branding and advertising nuances
• Data-Driven Campaigns: Leveraging AI-powered analytics tools for audience targeting and performance measurement

Tangji also provides clients with real-time campaign dashboards and detailed post-campaign reporting to enhance transparency and accountability.

Financial Overview

Though the company’s financials are not publicly disclosed, it is estimated that Tangji supports over 150 brand campaigns annually, with a client retention rate exceeding 75%. Their operations in France primarily serve industries such as:

• Luxury Goods
• Retail & Consumer Electronics
• Food & Beverage

The company reportedly experienced double-digit revenue growth in the last three fiscal years, largely driven by expansion into overseas digital services and increased demand for event-based marketing post-pandemic.

Global and Regional Presence

In addition to its Shanghai headquarters, Tangji maintains partnerships and representative collaborations in major European cities, including Paris, facilitating direct communication and support for EU-based campaigns. Their China-France service synergy positions them uniquely for transnational campaigns requiring cultural localization.

Target Market

Tangji Advertising serves:

• Mid-to-Large Corporations seeking brand localization
• Consumer brands targeting urban Chinese and European markets
• Startups launching digital-first brand campaigns
• Institutions promoting cross-border initiatives (e.g., tourism, education)

The agency is also a strategic partner for public relations and B2B engagement campaigns involving government and trade organizations.

Capabilities and Infrastructure

• In-house Creative Studio for rapid content production
• Digital Performance Team for real-time A/B testing and ad optimization
• Vendor Network across print, display, and event logistics in both China and France
• CRM-integrated Campaign Tools allowing client-side campaign visibility and lead nurturing

Certifications and Compliance

Tangji follows GDPR compliance for all its marketing operations in the EU and adheres to China's Advertising Law, ensuring all campaigns respect legal and ethical standards in both jurisdictions.

Client Testimonials and Case Studies

While formal testimonials are not publicly listed, online reviews and B2B directories rate the company highly for:

• On-time delivery and budget adherence
• Creative excellence and brand alignment
• Deep market insight and effective localization strategies

Case studies show successful campaigns for fashion and F&B brands entering the Chinese and French markets with measurable gains in traffic, leads, and brand recall.

Major Achievements

• Successfully managed 300+ multinational advertising projects in the last five years
• Helped launch over 50 brands in new markets, primarily between China and France
• Featured in industry forums on cross-border marketing innovation
• Developed proprietary media analytics software for campaign optimization

By bridging cultural and geographic divides with creative and strategic precision, Shanghai Tangji Advertising Co., Ltd. continues to serve as a trusted marketing partner for brands with global ambitions and local impact.