Exhibiting at Thaifex - Anuga Asia 2025

Shanghai Totole Food Ltd., headquartered in Shanghai, China, is a nationally renowned manufacturer and exporter of savory seasoning products. Known for its innovative product development and massive distribution network, Totole is a household name in China's condiment industry and a key supplier to food manufacturers and culinary professionals worldwide.

Brief History

Founded in 1988, Shanghai Totole Food Ltd. quickly rose to prominence with the launch of its flagship product, Totole Granulated Chicken Bouillon. The company became a pioneer in the compound seasoning market, introducing standardized flavor enhancers to Chinese kitchens. In 2000, Totole entered into a strategic partnership with Nestlé, further strengthening its global R&D, quality management, and export capabilities.

Core Business

Totole's core operations center around the production of compound flavor seasonings—both solid and liquid formats—geared toward enhancing the umami or "xian" profile of food. The company operates state-of-the-art manufacturing facilities compliant with international standards, and it services both the consumer retail and foodservice industries.

Product and Service Offerings

Totole's product range is broadly categorized as follows:

• Solid Compound Flavor Seasoning:

  • Granulated Chicken Bouillon
  • Chicken Powder Flavor Seasoning
  • Soup Base Seasonings (Vegetable, Mushroom, Bone Broth)

• Liquid Fresh-Enhancing Seasoning:

  • Liquid Chicken Bouillon
  • Soy Sauce
  • Oyster Sauce
  • Sesame Oil
  • Cooking Wine

• Recipe Solutions Series:

  • Multi-layer Xian Soup Base
  • Authentic Xian Series (designed for Chinese culinary professionals)

These products are widely used in home cooking, industrial kitchens, and food manufacturing, offering consistency and enhanced flavor.

Specialization and Core USP

Totole’s competitive edge lies in:

• Industry-leading R&D collaboration with Nestlé, enabling flavor innovation and nutritional optimization
• Pioneering multi-layer xian (umami) formulation, which balances salt, sweetness, and aroma
• Focus on standardized culinary performance, particularly for chefs and foodservice clients
• Dual-channel market strategy, targeting both household consumers and bulk buyers

Financials

As a subsidiary of Nestlé China in functional alignment:

• Estimated annual revenue surpasses USD 400 million in the seasoning division
• Dominates over 40% of the Chinese compound seasoning market
• Continuous growth in the international markets including Southeast Asia, the Middle East, and Africa

Shipments Data

According to trade databases and company insights:

• Active in over 50 countries, with increasing export focus on Asia-Pacific and GCC markets
• Leading export items include Granulated Chicken Bouillon and Liquid Chicken Bouillon
• Core buyers include industrial food processors, restaurant chains, and international retailers

Target Market

Totole serves a wide array of customers:

• Household consumers via supermarket and e-commerce platforms
• Foodservice institutions like restaurants, hotels, and caterers
• Food manufacturers seeking standardized, scalable flavor systems
• Distributors in emerging markets demanding high-consistency umami enhancers

Capabilities

Totole operates:

• Automated production lines in Shanghai and other facilities
• In-house flavor labs and culinary test kitchens
• Nationwide and international logistics supported by Nestlé’s global distribution network
• Packaging in a range of formats: sachets, bulk bags, jars, liquid pouches

Certifications and Compliance Records

Totole maintains strict quality and safety compliance, holding certifications such as:

• ISO 9001
• ISO 22000
• HACCP
• Halal Certification
• Nestlé Quality Management System (NQMS) These enable the brand to serve regulated markets with strict food safety standards.

Customer Testimonials

From both B2B platforms and domestic consumer feedback:

• “The chicken bouillon delivers consistent flavor every time—perfect for foodservice.”
• “Totole’s seasonings are now a staple in our production kitchens.”
• “Excellent shelf life and quality packaging for international shipping.”

Major Achievements

• Recognized as Top 10 Seasoning Brand in China for multiple years
• Strategic partnership with Nestlé China since 2000
• Holds over 100 registered patents in compound seasoning formulations
• Supported national initiatives for sodium reduction in diets through innovative flavor technology
• Played a major role in setting industry standards for “umami” seasoning in China

Shanghai Totole Food Ltd. combines decades of seasoning expertise with Nestlé’s global operational framework to deliver consistent, scalable, and innovative flavor solutions. Its influence spans across culinary, food processing, and consumer sectors, making it a trusted partner for quality enhancement in the global food industry.