Shanghai Wisehopa Corp（辉贺国际贸易（上海）有限公司）is a professional import and distribution company based in Shanghai, China, focused on sourcing and delivering high-quality enzyme-modified dairy flavor concentrates. Acting as the official China partner for the globally recognized U.S. brand Jeneil, Wisehopa specializes in natural cheese, butter, and cream flavor enhancers used in a broad range of food applications. The company serves as a key conduit between international flavor innovation and China’s growing demand for authentic dairy taste profiles in food manufacturing.
Core Business
Shanghai Wisehopa Corp is primarily engaged in the importation and B2B distribution of advanced dairy flavor ingredients. These are primarily enzyme-modified concentrates that replicate the depth and complexity of natural cheese, butter, and cream flavors at a fraction of the dosage, cost, and storage footprint of traditional dairy products.
Product and Service Offerings
Wisehopa's product range includes:
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Natural Enzyme-Modified Cheese Concentrates:
- High-flavor-intensity concentrates designed for use in snacks, sauces, seasonings, processed cheeses, bakery fillings, and ready meals
- Available in variants like cheddar, blue cheese, parmesan, and custom blends
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Natural Enzyme-Modified Butter Concentrates:
- Offers rich, authentic butter flavor in baked goods, popcorn seasonings, sauces, and spreads
- Stable under high-temperature and low-moisture conditions
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Natural Enzyme-Modified Cream Concentrates:
- Used in cream-based sauces, dairy analogues, soups, and savory bakery items
- Mimics the fatty mouthfeel and aroma of real cream while maintaining extended shelf life
These ingredients are supplied in paste or liquid form and are known for their excellent flavor retention, clean-label positioning, and cost-efficiency.
Specialisation and Core USP
Wisehopa’s competitive edge is rooted in:
- Exclusive Representation: Serves as the China agent for Jeneil Biotech, Inc., a leading U.S.-based manufacturer of enzyme-modified dairy flavors
- Flavor Concentration Technology: Offers up to 30x concentration compared to natural cheese, reducing usage rate and cost
- Regulatory Expertise: Full documentation for food additive compliance in China (GB Standards)
- Application Versatility: Products are widely applicable across meat processing, plant-based foods, instant sauces, and snack flavorings
Financial Overview
Though detailed financials are not publicly available, import volume and partner network indicate:
- Estimated annual trading volume of RMB 20–30 million (USD 2.8–4.2 million)
- Primarily focused on premium-tier B2B clients including multinational and large domestic food manufacturers
- Increasing growth from plant-based and ready-to-eat meal segments
Shipment Data
Based on available industry sources and trade partner listings:
- Wisehopa imports multiple containers per quarter of enzyme-modified dairy ingredients from the U.S.
- Consistent imports of cheese and butter flavor bases via Shanghai Port
- Distribution across East China and Tier 1 manufacturing hubs in Guangzhou, Chengdu, and Beijing
Target Market
Wisehopa serves a focused segment of industrial food clients including:
- Snack Food Manufacturers: Potato chips, extruded snacks, puffed foods
- Sauce and Seasoning Producers: Cheese sauces, instant noodles, dry mixes
- Bakery and Confectionery Brands: Pastries, cookies, savory baked goods
- Plant-Based Food Developers: Dairy-alternative products requiring authentic taste profiles
- Ready-to-Eat Meal Brands: For dairy-enhanced shelf-stable meals
Capabilities
- Flavor Customization: Supports flavor tailoring through Jeneil’s R&D in the U.S.
- Technical Support: Offers application testing and usage optimization for Chinese manufacturers
- Cold Chain and Storage: Products stored in temperature-controlled facilities to preserve integrity
- Bilingual Support: Sales and technical team proficient in Chinese and English to liaise with both domestic and overseas clients
Certifications and Compliance
Wisehopa ensures all imports meet both U.S. and Chinese food safety and additive regulations:
- China National GB Food Additive Registration
- Certificates of Analysis and Origin
- Products comply with:
- U.S. FDA GRAS certifications
- Kosher and Halal Certifications (available on select items)
Regulatory files, safety data sheets, and technical documentation are provided to clients as part of onboarding.
Customer Testimonials
While formal testimonials are not publicly published, the company's client retention and growth in product volume suggest high satisfaction among:
- R&D teams for product performance and flavor depth
- Procurement departments for cost reduction in cheese formulations
- Quality assurance teams for consistent batch-to-batch compliance
Major Achievements
- Established exclusive distribution partnership with Jeneil Biotech for enzyme-modified flavors in China
- Expanded from cheese into butter and cream flavor profiles within 3 years
- Supported more than 100+ SKUs across China's processed foods market with flavor enhancement systems
- Recognized by leading domestic food brands for customizable flavor impact with minimal labeling burden
- Played a key role in enabling dairy-like experiences in China's rapidly growing plant-based food segment
Shanghai Wisehopa Corp continues to bridge global flavor innovation with China's evolving food manufacturing needs, offering highly concentrated, natural dairy flavor systems that enhance taste, cut costs, and simplify formulation.
