Exhibiting at Thaifex - Anuga Asia 2025

Shantou Sweet Road Industry and Trading Co., Ltd., established in Shantou, China, is a leading manufacturer and exporter specializing in the production and international distribution of confectionery products. With over two decades of experience, the company has positioned itself as a prominent player in the global sweets industry, catering to clients across various continents.

Company Overview

Founded in the early 2000s, Sweet Road has built a robust manufacturing and trading business by consistently delivering a wide array of candy and snack products tailored to diverse consumer preferences. The company operates from Shantou, Guangdong Province, which is one of China’s most prominent manufacturing hubs for food products.

Core Business and Product Offerings

Shantou Sweet Road’s product portfolio includes a comprehensive assortment of confectionery items under multiple categories:

• Candies: Milk candy, bubble gum, lollipops, chocolates, marshmallows, toy candy, chewing gum, gummy candy, hard candy, spray candy, jelly candy, powder candy, pressed candy, popping candy, and soft candy.
• Biscuits: Sandwich cookies, cream biscuits, pastry cookies, and wheat crackers.
• Snacks: Instant oatmeal powder and potato chips.

These products are marketed under the “Sweet Road” brand, known for its colorful packaging, playful themes, and adherence to quality.

Specialization and USP

Sweet Road specializes in creative and novelty candy formats such as toy candies and character-themed lollipops, targeting both children and family markets. The company emphasizes flavor innovation and visual appeal in its product development, making it a go-to source for customized, themed confectionery suited for festivals, holidays, and promotional campaigns.

Global Footprint and Export Performance

The company has a strong presence in international markets across Southeast Asia, the Middle East, Africa, South America, and Eastern Europe. According to import-export trade data from platforms like Volza and ImportYeti, Sweet Road has executed over 900 international shipments, with substantial frequency to countries like Iraq, Ghana, Yemen, and the Philippines. These shipments consist primarily of toy candies, milk candies, and jelly products, signifying a steady international demand for its fun and innovative confectionery offerings.

Financial Performance

Though the company is privately held and does not publish full financials, third-party market analysis estimates suggest annual revenue in the range of USD 5 million to USD 10 million, based on its shipment volume, production capacity, and global distribution footprint.

Target Market

Shantou Sweet Road’s products are targeted at:

• Distributors and wholesalers in the confectionery and snack segment.
• Retail chains and supermarkets looking for colorful, novelty-based snack items.
• Event and promotional companies seeking custom-branded edible items.

The focus is on price-sensitive markets that prioritize fun packaging, taste, and variety at an affordable cost.

Capabilities and Manufacturing

Sweet Road operates a vertically integrated manufacturing model that includes production, packaging, and international logistics. The factory is equipped with advanced machinery for high-volume candy production and supports flexible customization for private label clients.

• Production Lines: 15+ dedicated lines for different candy types.
• Monthly Output: Estimated at over 500 metric tons of confectionery.
• Customization: Private label and OEM services with design-to-packaging support.

Certifications and Compliance

Sweet Road maintains a strong compliance framework adhering to international food safety standards. The company holds:

• ISO 22000 Food Safety Management certification.
• HACCP (Hazard Analysis and Critical Control Points) compliance for food processing.
• Halal Certification, enabling access to Muslim-majority markets.

These certifications ensure that the products meet stringent global safety and quality benchmarks.

Customer Testimonials

Feedback from trade partners and online B2B platforms highlights the company’s reliability, consistent product quality, and responsive customer service. Testimonials frequently commend the vibrant packaging and on-time delivery, making Sweet Road a preferred choice for long-term contracts.

Major Achievements

• Export Volume Milestone: Surpassed 900+ global shipments in under five years.
• Global Exhibitions: Regular participant in international trade fairs such as Canton Fair and Dubai's Gulfood, showcasing its latest products and innovations.
• Product Innovations: Launched over 300+ new confectionery SKUs in the past decade, including seasonal specials and toy-integrated candy formats.

Shantou Sweet Road Industry and Trading Co., Ltd. continues to leverage its manufacturing expertise, creative product design, and commitment to quality to expand its global presence and serve the evolving needs of confectionery consumers worldwide.