Exhibiting at Thaifex - Anuga Asia 2025

Shenzhen Kooday Food Co., Ltd., located in Shenzhen, China, is a dynamic and creative confectionery manufacturer specializing in gummy-based and novelty candy innovations. With a sharp focus on quality, safety, and unique product design, the company has emerged as a vibrant player in the global sweets industry under its signature Kooday brand.

Company Overview

Kooday was founded with a mission to deliver fun, engaging, and safe candy products to consumers worldwide, especially focusing on children and youth segments. Under the leadership of Ms. Sun, the company emphasizes product creativity, taste innovation, and visual appeal—integrating entertainment and flavor into every item it produces.

Core Business and Product Offerings

Kooday’s product line consists of highly visual and interactive gummy and novelty confectionery, including:

• Gummy Candies:

  • 3D Animal Gummies: Realistic animal-shaped gummies using precision molding.
  • Peelerz Gummies: Peelable, layer-based gummies offering a tactile eating experience.
  • Zootopia Bars: Multi-layer fruit bars themed around popular wildlife and animated characters.

• Novelty Candies:

  • Blind Box Gummies: Mystery packaging concepts that combine collectibility with candy.
  • Iced Animal Gummies: Gummies with an icy texture for cooling effect.

• Special Confectionery Innovations:

  • Meat Sauce and Jelly Bars: A unique combination of savory and sweet flavors, bridging snack and candy formats.

These products are available in seasonal collections and special licensed formats, and are particularly popular among school-age consumers and novelty candy collectors.

Specialization and USP

Kooday stands out for its hybrid confectionery concepts that merge toy-like features with edible products. Its USPs include:

• Blind Box Integration: Creates an engaging unboxing experience.
• Multi-sensory Design: Tactile, visual, and taste-centric product features.
• Original Character IP Development: Proprietary characters featured in product design and marketing.

The company offers complete private label customization, from formulation and design to packaging and branding.

Global Footprint and Export Performance

Kooday exports to over 25 countries across:

• East and Southeast Asia
• Middle East
• Eastern Europe
• Latin America

Product categories such as Peelerz and 3D Animal Gummies have become standout performers in seasonal novelty candy markets. According to data from platforms such as Alibaba and Volza, Kooday has recorded over 200 international shipments, supporting both branded and private-label clients.

Financial Performance

Kooday operates as a mid-sized confectionery manufacturer with estimated annual revenues of USD 3 million to 5 million. Growth is driven by novelty candy exports and customized retail projects. Repeat orders from established retail partners have maintained consistent year-over-year growth.

Target Market

Kooday’s target customers include:

• Retail chains and toy stores
• Novelty and impulse candy distributors
• Online retailers focused on Gen Z and children
• Private label and licensing partners

The company thrives in trend-sensitive markets where unique packaging, surprise elements, and interactive candy concepts drive purchase behavior.

Capabilities and Manufacturing

Kooday operates a HACCP and ISO-certified manufacturing facility with capabilities that include:

• 3D Molding Systems for animal and cartoon-shaped gummies
• Layered Gummy Technology for products like Peelerz
• Thermo-sensitive production lines for iced and jelly-based candies
• Customization Studio for branding and packaging design

Production capacities:

• Daily Output: Over 15 tons of assorted novelty candies
• Lead Time: 30–45 days for custom projects

Certifications and Compliance

Kooday ensures product quality and global compliance through:

• ISO 22000 – Food Safety Management
• HACCP Certification
• FDA Registration – For exports to the U.S.
• Halal Certification – Select SKUs for Muslim markets

Its production meets international standards for food safety, labeling, and allergen transparency.

Customer Testimonials

Clients praise Kooday for its:

• Product originality
• Kid-friendly design and appeal
• Responsive OEM/ODM services
• Consistent quality and shipment timelines

Retail partners have noted increased shelf engagement and positive consumer feedback on unboxing and taste experiences.

Major Achievements

• 200+ global shipments with growing presence in novelty candy markets
• Introduced proprietary IP and characters into gummy formats
• Exported Peelerz and Blind Box Gummies to 15+ markets
• Developed unique meat sauce jelly bar concept merging culinary and confectionery boundaries

Shenzhen Kooday Food Co., Ltd. continues to blend imagination and flavor into confectionery, pioneering in the world of edible fun with a vision for global novelty candy leadership.