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Exhibiting at Asia Fruit Logistica 2025

3, 3S21
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

fruits and vegetables

Products:

Fresh fruit: pears, apples, grapes, oranges

Imported fruit: dragon fruit, cherries, kiwifruit

Shenzhen Yuanxing Fruit Co., Ltd., operating under the brand name YumSun, is a comprehensive fruit supply chain enterprise based in Shenzhen, China. With a strong presence in both domestic and international markets, the company has developed a robust ecosystem for sourcing, importing, distributing, and retailing a diverse range of fresh fruits. Known for its high standards in product quality and logistics precision, Yuanxing Fruit has become a trusted name among fruit importers, wholesalers, and retailers across Asia.

Core Business and Product Offerings

Yuanxing Fruit focuses on high-volume trade of premium fruits, offering a diversified product portfolio that includes:

  • Domestically Sourced Fresh Fruits:

    • Pears: Ya pears and Fragrant pears from Hebei and Xinjiang
    • Apples: Fuji apples from Shaanxi and Shandong
    • Grapes: Red Globe, Shine Muscat from Yunnan and Xinjiang
    • Oranges and Citrus: Sourced from Guangxi and Hunan
  • Imported Fruits:

    • Dragon Fruit: From Vietnam
    • Cherries: From Chile and the U.S.
    • Kiwifruit: From New Zealand and China

The company operates in both B2B and B2C channels, catering to wholesalers, supermarkets, and fresh market distributors.

Specialization and Core USP

Shenzhen Yuanxing Fruit’s core strengths include:

  • Dual Market Strategy: Expertise in both domestic fruit sourcing and global fruit imports
  • High-Volume Procurement: Ability to fulfill bulk orders through streamlined procurement and logistics systems
  • Cold Chain Integration: Maintains product freshness from port to customer via temperature-controlled supply chain
  • Brand Identity – YumSun: Building consumer loyalty through consistent quality and branding

Financial Performance

Although official financial statements are not publicly listed, trade visibility and operational scale indicate:

  • Estimated Annual Revenue (2023): USD 15–20 million
  • Import/Export Contribution: Imports account for ~40% of total revenue, with cherries and dragon fruit as high-margin categories
  • Retail Expansion: Focused growth in regional wholesale markets and supermarket networks across South China

Shipment Data

Based on trade intelligence and port activity analysis:

  • Top Import Products:
    • Chilean Cherries (HS Code 0809)
    • Vietnamese Dragon Fruit (HS Code 0810)
    • New Zealand Kiwifruit (HS Code 0810)
  • Shipping Routes: Primary import via Yantian and Nansha ports
  • Distribution Coverage: Guangdong, Fujian, Jiangsu, and Zhejiang provinces
  • Seasonal Volume: Handles up to 100 containers/month during cherry season (Dec–Feb)

Target Market

Yuanxing Fruit serves a wide base of commercial buyers and distributors:

  • Fresh Produce Wholesalers
  • Fruit Market Chains and Wet Markets
  • E-commerce Produce Retailers
  • Supermarket Procurement Divisions
  • Foodservice Aggregators and Restaurant Chains

The company also supports retail-facing clients under the YumSun label, providing branded packaging and traceable logistics.

Capabilities

  • Cold Chain Logistics: Warehousing and delivery fleet coordination to ensure freshness preservation
  • Quality Control System: In-house inspection teams and digital traceability tools
  • Global Sourcing Network: Partnerships with certified growers and exporters from Chile, Vietnam, New Zealand, and Thailand
  • Custom Packaging Solutions: Branded cartons, fruit nets, barcoding, and QR-code traceability for wholesale and retail

Certifications and Compliance

While detailed certifications are not published, Yuanxing Fruit adheres to industry standards and regulatory protocols:

  • CIQ (China Entry-Exit Inspection and Quarantine) Compliance
  • GACC Registration for Imports
  • Phytosanitary Certification Support
  • Cold Chain Transport Standards aligned with national and international requirements

The company also promotes food safety and traceability across all operations, aligning with partner demands for compliance transparency.

Customer Testimonials

Though direct testimonials are not available, repeat trade and increased visibility on fruit trade platforms suggest positive client feedback in:

  • Product freshness and quality consistency
  • On-time seasonal deliveries
  • Responsive customer support and sourcing flexibility

Major Achievements

  • Successfully established the YumSun brand as a recognizable name in the Chinese fruit market
  • Expanded import partnerships to cover over 10 fruit-exporting countries
  • Distributed thousands of tons of premium cherries, pears, and apples in 2023 alone
  • Scaled seasonal logistics operations to deliver over 100 containers/month during peak fruit seasons
  • Recognized as a trusted fruit supplier across multiple provincial wholesale markets

Shenzhen Yuanxing Fruit Co., Ltd. continues to innovate and expand its footprint across Asia’s competitive fruit market, blending sourcing expertise, brand building, and supply chain precision to deliver unmatched freshness from orchard to outlet.