SHS Trading, operating under the brand name Saja Hospitality Solutions, is a Saudi Arabia-based hospitality consultancy and project management company that delivers tailored end-to-end services for hotel development, renovation, and operational optimization. Headquartered in Jeddah, SHS Trading is widely recognized for its expert-led approach in helping clients navigate the complexities of hotel asset transformation and management across the Kingdom and the broader Middle East.
Company Overview
Saja Hospitality Solutions (SHS) was established to fill a critical gap in the hospitality market—bridging technical execution with operational insight. The company’s core mission is to create exceptional guest experiences and deliver sustainable hospitality operations by guiding investors, developers, and operators from concept through to execution.
Core Business Activities
SHS operates across several domains within the hospitality ecosystem:
- Hotel project development and technical services
- Renovation and conversion of existing hotel properties
- Pre-opening and post-opening consultancy
- Hotel reactivation post-closure
- F&B concept creation and implementation
- FF&E (Furniture, Fixtures & Equipment) and SOE (Small Operating Equipment) planning and procurement
- Regulatory and safety compliance reviews
- Sustainability and energy efficiency consulting
Key Service Offerings
Hospitality Project Management
- New Hotel Development: From feasibility to launch, including architectural and interior design advisory
- Renovation and Conversion: Transforming underperforming or legacy properties into modern hospitality assets
- Pre-opening Services: Recruitment support, standard operating procedure (SOP) development, budgeting, and soft/hard launch strategies
Operational Consulting
- Temporary Closure and Re-opening: Strategic support for properties undergoing transitions or pandemic-related shutdowns
- Business Plan Development: Custom-built business models and forecasting tailored to local and regional hospitality demand
- Hotel Audit and Optimization: In-depth operational audits covering guest experience, staff performance, and operational costs
Specialized Advisory
- F&B Concepts and Audits: Kitchen layout optimization, branding, and concept development for restaurants and cafés
- FF&E and SOE Procurement: Strategic planning and sourcing to match brand standards and budget constraints
- Energy Management & Green Compliance: Guidance on reducing utility costs and implementing sustainability protocols
- Regulatory Compliance: Ensuring readiness for Saudi Tourism Authority, Ministry of Tourism, and Stay Safe certifications
Specialization and USP
SHS Trading is distinguished by its:
- Saudi market expertise: In-depth knowledge of the Kingdom’s regulatory, cultural, and investment climate
- Cross-disciplinary team: Industry veterans from hotel operations, design, project engineering, and financial planning
- Asset turnaround capabilities: Proven track record in restoring underperforming properties to profitability
- Agility: Capacity to support both large international chains and independent operators
Target Market
SHS’s client base includes:
- Hotel developers and property owners
- Real estate investment groups
- International and local hotel brands entering the Saudi market
- F&B entrepreneurs and multi-outlet operators
- Public and private entities redeveloping heritage buildings into hospitality assets
Geographically, the company operates across:
- Major cities such as Jeddah, Riyadh, and Makkah
- Hospitality and tourism development zones aligned with Vision 2030 (e.g., NEOM, The Red Sea Project)
Capabilities
- Multi-project management using global hospitality project frameworks
- Deep supplier network for FF&E and OS&E sourcing
- In-house design coordination for compliance with brand guidelines
- Localization of international hospitality practices for Saudi operations
- Government relations and licensing facilitation
Certifications and Compliance
SHS Trading ensures all project deliverables meet:
- Ministry of Tourism compliance standards
- Saudi Tourism Authority licensing norms
- Stay Safe and Fire Safety certifications
- LEED and energy efficiency goals, where applicable
Brand
- Saja Hospitality Solutions: The consulting and service delivery brand under SHS Trading
Major Achievements
- Successfully delivered project management and operational consulting for multiple hotels in Makkah and Jeddah
- Provided end-to-end pre-opening services for new 4-star and 5-star properties
- Designed and implemented F&B concepts for regional hospitality investors
- Instrumental in converting legacy buildings into compliant hospitality venues under Vision 2030 initiatives
Outlook
With Saudi Arabia’s hospitality sector forecast to expand significantly—driven by Vision 2030 and increasing religious and leisure tourism—SHS Trading is poised for strategic growth. The company is scaling its operations to support giga-project developments and expanding its sustainability advisory services. Its Saudi-based, globally minded approach makes it a critical partner for hospitality investors looking to navigate this dynamic and fast-growing market.
