Exhibiting at Thaifex - Anuga Asia 2025

Silpin Asia Co., Ltd. is a pioneering Thai brand dedicated to elevating traditional Thai flavors into modern gastronomy through meticulously crafted syrups, edible perfumes, and gourmet ingredients. Based in Bangkok, Thailand, the company is acclaimed for its artistic approach to flavor innovation, combining heritage ingredients with premium presentation. Silpin’s products are widely used by luxury hotels, upscale bars, restaurants, and culinary professionals who seek to infuse authenticity and elegance into their offerings.

Company Overview

Founded by Piya Bunnamkijsawat, Silpin Asia was conceptualized to transform iconic Thai ingredients into gourmet applications suitable for global fine dining and mixology markets. The company operates under the brand "Silpin," which means "art of taste" in Thai. It draws on Thailand’s cultural depth, traditional wisdom, and natural bounty to create a portfolio of premium products that are not only flavorful but also visually and aromatically compelling.

Core Business and Product Offerings

Silpin specializes in the creation of premium syrups, edible perfumes, and gourmet ingredients, each developed with attention to origin, story, and gastronomic function.

1. Premium Syrups

These syrups are the core of Silpin’s product line and are celebrated for capturing the essence of traditional Thai delicacies:

• Chulalongkorn Rose – Floral with subtle fruit notes
• Thai Jasmine Rice – Fragrant and slightly nutty
• Mango Sticky Rice – Evokes the classic Thai dessert
• Thai Malai – Inspired by jasmine garlands
• Lanna Longan, Thai Lemongrass, Mon Thong Durian, Samui Coconut, Thai Brown Sugar, Wondrous Anchan, and Golden Sweet Tamarind

Each syrup is made from locally sourced, high-quality Thai ingredients and designed for use in cocktails, mocktails, desserts, and culinary creations.

2. Edible Perfumes

An innovation in the culinary world, these edible sprays enhance both aroma and taste:

• Malai – Jasmine essence
• Jitr – Citrus zest blend
• Prai – Earthy ginger root

These perfumes are commonly used in high-end dining and beverage presentations for sensory enhancement.

3. Gastronomic Oils

Although limited publicly, Silpin hints at developing flavor-enhancing oils to further extend its application in fine cuisine and mixology.

Specialization and Unique Selling Proposition

Silpin's uniqueness lies in its fusion of cultural heritage with modern gastronomy. The brand redefines Thai ingredients through scientific extraction and artisanal formulation, resulting in globally relevant products that retain their authentic roots.

Key USPs include:

• Culinary Storytelling: Each product has a cultural narrative backed by regional ingredient sourcing.
• Sensory Experience: Products target all sensory points—taste, aroma, and visual aesthetics.
• Luxury Positioning: Used by Michelin-starred chefs and mixologists across Asia.

Market Positioning and Customer Base

Silpin primarily serves:

• Hospitality and Luxury Hotels – For minibar cocktails and signature drinks
• Mixology and Fine Dining Restaurants – For enhancing cocktail menus and dessert presentations
• Specialty Retail and Gift Markets – At high-end department stores and gourmet boutiques

The company operates both domestically in Thailand and through selective international distributors across Asia and Europe.

Financial and Shipment Insights

As a boutique enterprise, Silpin does not publicly release financials. However, based on its distribution footprint, luxury brand positioning, and product pricing, it operates within the premium to ultra-premium food segment.

From web intelligence:

• Average Retail Price per Syrup Bottle: THB 360–550 (~USD 10–15)
• Distribution Channels: Direct online store, premium retailers, and industry trade partnerships
• Estimated Annual Sales Volume: ~20,000–30,000 bottles across syrup and perfume lines (based on retail visibility and trade mentions)

Capabilities

• Small-Batch Production: Ensures product consistency and artisanal quality
• Custom Development: Offers co-creation for bespoke flavors or brand collaborations
• Sustainability Practices: Uses local Thai ingredients to support regional farmers and reduce environmental impact

Certifications and Quality Control

Though niche, Silpin adheres to food-grade GMP standards and has passed Thai FDA inspections for both domestic and international sales. Specific certifications such as Halal or ISO are not publicly confirmed but are expected as part of their future scalability strategy.

Media Mentions and Recognitions

• Featured in Michelin Guide Thailand events
• Collaborations with JW Marriott Bangkok, Four Seasons, and luxury mixology bars
• Highlighted by Bangkok Post, The Standard, and Elle Gourmet Thailand

Customer Testimonials

“Silpin is a game-changer in cocktail crafting. The syrups bring a unique story and taste that resonates with customers.”
– Beverage Director, 5-Star Hotel Bangkok

“We love how Silpin captures the soul of Thai flavors with a modern twist. Our guests always ask about the syrups.”
– Executive Chef, Michelin-Starred Thai Restaurant

Achievements

• Branding Excellence Award – Recognized for innovative product design and cultural storytelling
• Annual Participation in THAIFEX and Food & Hotel Asia (FHA)
• Flagship Product: Thai Jasmine Rice Syrup featured in national culinary showcases

Silpin Asia Co., Ltd. exemplifies a new wave of artisanal food businesses that merge tradition with modernity. Its commitment to quality, creativity, and Thai cultural representation makes it a standout in the world of gourmet flavor innovation.