Exhibiting at Thaifex - Anuga Asia 2025

Simba Trading (Thailand) Co., Ltd. is a Bangkok-based importer and distributor specializing in premium frozen seafood, Japanese foodservice ingredients, and HORECA non-food supplies. Known for its commitment to quality and timely service, Simba Trading has become a trusted supplier for restaurants, hotels, supermarkets, and catering operators throughout Thailand.

Company Overview

Established with a clear focus on the hospitality and foodservice industry, Simba Trading (Thailand) Co., Ltd. imports high-quality food and non-food products from international manufacturers and distributes them efficiently across Thailand. With a streamlined supply chain, rigorous quality checks, and close partnerships with chefs and restaurant owners, Simba caters to both premium and volume-driven clients.

Core Product Categories

1. Frozen Seafood

• Frozen Swordfish Loin
• Frozen Tuna (including yellowfin and bigeye tuna)
• All seafood is imported from certified sustainable fisheries and processed under HACCP-compliant facilities.

2. Japanese Food Products

• Soy Sauce – Various grades suitable for sushi bars and ramen restaurants.
• Ramen Soup Bases – Tonkotsu, Shoyu, and Miso varieties.
• Sake and Seasonings – Imported from Japanese suppliers with consistent quality standards.

3. Frozen Potato Products

• Straight-Cut French Fries
• Steakhouse-Style Potatoes
• Sourced from major European producers and stored in temperature-controlled warehouses.

4. Non-Food HORECA Supplies

• Disposable Chopsticks
• Greaseproof & Packaging Paper
• Commercial Kitchen Towels and Wipes

These are tailored for high-turnover restaurants, offering a blend of cost-efficiency and quality.

Specialization and Unique Selling Proposition

Simba Trading differentiates itself through its:

• Full-Spectrum HORECA Support: From frozen proteins to kitchen disposables.
• Quick Turnaround Logistics: Orders are fulfilled within 24–48 hours in Bangkok and surrounding provinces.
• Imported-Only Portfolio: All products are sourced internationally to meet global standards.

Their flexible packaging sizes and consistent stock levels make them ideal partners for both large-scale franchises and boutique F&B outlets.

Market Positioning

Simba serves a wide cross-section of the Thai foodservice market, including:

• Japanese and Fusion Restaurants
• Hotels and Resorts
• Fast Food Chains and Cafeterias
• Specialty Retail and Gourmet Stores

With growing interest in Japanese cuisine and premium imported food in Thailand, Simba has been strategically placed to serve high-growth sectors.

Financial and Operational Insights

While Simba Trading does not disclose official revenue figures, supply chain insights and distributor volume estimates suggest:

• Estimated Annual Revenue: THB 90–110 million (~USD 2.5–3.1 million)
• Monthly Seafood Import Volume: 30–40 tons
• Frozen Potato Imports: Up to 20 tons monthly
• Client Base: Over 250 active F&B businesses nationwide

Online procurement directories and supply chain platforms like FoodStar Thailand confirm Simba’s consistent supply performance and repeat business volume.

Capabilities and Infrastructure

• Temperature-Controlled Warehousing: Centralized in Bangkok with a capacity of 200+ tons
• Cold Chain Logistics Network: Partnered with last-mile refrigerated couriers
• On-Demand Delivery: Same-day delivery for Bangkok metro zone
• Product Sourcing: Maintains supplier relationships across Japan, Europe, and ASEAN

Certifications and Compliance

All food items are:

• HACCP and GMP Compliant
• Thai FDA Registered
• COA and MSDS Available Upon Request
• Customs-Cleared through Official Import Channels

Their compliance documentation ensures confidence among institutional buyers and government contractors.

Client Testimonials

“Simba delivers the consistency we need. Their swordfish is among the best we’ve used in our sashimi menus.”
– Head Chef, Japanese Fine Dining Group, Bangkok

“Reliable service and high-quality French fries that match our premium burger line.”
– Procurement Manager, Gourmet Fast Food Chain

Key Achievements

• Selected Vendor for Major Hotel Group Sushi Bars (2022–2024)
• Expanded Distribution to Pattaya and Chiang Mai (2023)
• Recognition from Thai-Japanese Chamber of Commerce for Import Quality (2022)

Simba Trading (Thailand) Co., Ltd. continues to scale its presence across Thailand’s dynamic F&B sector with a strong foundation in imported excellence, client-centric service, and reliable supply chain management.