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Frozen Foods, Vegetables and Fruits
Frozen Potatoes: French Fries (Straight Cut, Crinkle Cut, Shoestring, Steak Cut), Hash Browns, Mashed Potatoes, Potato Wedges, Formed Potatoes
Avocado Products: Guacamole, Avocado Pulp, Diced Avocado, Halved Avocado
Vegetables: Frozen Vegetables, Grains, Fruits
Simplot Thunder Crunch(R) Fries - Battered Straight Cut
Simplot Malaysia Sdn Bhd is the Southeast Asia regional arm of the J.R. Simplot Company, a U.S.-based agribusiness giant known for its innovation in frozen potatoes, avocados, and processed food solutions. Headquartered in Kuala Lumpur, Simplot Malaysia serves as a critical distribution, marketing, and customer support hub for Simplot’s extensive foodservice operations across Asia.
J.R. Simplot Company, founded in 1929 in Idaho, USA, is one of the world’s largest privately held agribusiness firms. Simplot Malaysia Sdn Bhd brings that legacy to Southeast Asia, offering high-quality frozen foods tailored for restaurants, hotels, QSR chains, and institutional foodservice providers. With direct support and distribution networks across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, Simplot is a market leader in premium frozen potatoes and avocado products.
Simplot’s diverse product range includes:
Brands under this category include:
Distributed under Simplot Harvest Fresh Avocados, these are sourced from Mexico, Chile, and Peru.
These products support kitchens in maintaining seasonal consistency and reducing prep time.
Simplot’s core strengths include:
Simplot also invests heavily in culinary R&D, with global kitchens testing new trends in fry innovations and clean-label sauces.
Simplot Malaysia supports direct and distributor-based supply in:
Their products are found in:
As a subsidiary of J.R. Simplot, financials for Simplot Malaysia are not independently published. However, market insights indicate:
Simplot’s global revenue was estimated at USD 7.5 billion in 2023, with Asia-Pacific being a key growth market.
These credentials ensure Simplot’s suitability for premium hotels and international QSR operations in strict regulatory markets.
“Simplot’s fries offer unmatched texture and taste consistency even after long holding times. Essential for our delivery model.”
– Culinary Director, Leading QSR Chain, Malaysia
“The quality of Simplot’s avocado products has enabled us to scale our café operations without compromising on freshness.”
– Operations Head, Artisan Café Chain, Singapore
Simplot Malaysia Sdn Bhd stands as a cornerstone in the foodservice supply ecosystem of Southeast Asia. Through innovation, culinary support, and global consistency, Simplot continues to lead the region in delivering premium frozen food solutions that empower chefs, streamline operations, and delight customers.
Manufacturer, Exporter
