Founded in 1961, Sin Mui Heng Food Industries Pte. Ltd. (SMH) has grown into one of Singapore’s most established and innovative dim sum manufacturers. With over six decades of culinary heritage, SMH has blended traditional recipes with modern food technologies to deliver premium frozen and ready-to-serve dim sum products across global markets.
Core Business and Product Offerings
SMH specializes in the manufacture of frozen traditional and modern dim sum items, serving a diverse range of consumers from retail to hospitality. Its product offerings fall into three main categories:
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Traditional Dim Sum:
- Chilli Crab Pau
- Charcoal Salted Egg Custard Pau
- Shiitake Chicken Siew Mai
- Supreme Har Kao
- Supreme Loh Mai Kai (with Purple Rice)
- Roasted Canton Duck Pau
- Chicken Char Siew Pau
- Oyster Sauce Chicken Pau
- Matcha Azuki Pau
- Leng Yong Pau (Lotus Paste)
-
Meat-Free Dim Sum:
- Meat-Free Smoked BBQ Pau
- Meat-Free Shiitake Siew Mai
- Meat-Free Sweet Spicy Gyoza
- Meat-Free Mushroom Loh Mai Kai
-
Wholesome Series:
- Wholemeal Vegetable Pau
- Wholemeal Tao Sar Pau (Red Bean Paste)
- Wholegrain Fan Choy (with Brown Rice)
- Molten Milo Lava Pau
Each product is carefully crafted to retain traditional authenticity while catering to contemporary health and dietary trends, including whole grain and plant-based options.
Specialization and Core USP
SMH’s core strengths lie in its fusion of heritage recipes with technological innovation. The company has been a pioneer in:
- Introducing plant-based and whole grain dim sum lines
- Investing in state-of-the-art cold-chain logistics
- Adapting traditional Southeast Asian flavors for international palates
Their flagship product, the Chilli Crab Pau, uniquely combines iconic Singaporean cuisine with classic dim sum form—highlighting SMH’s brand innovation.
Export and Shipment Data
SMH exports to over 20 countries including major markets like Australia, the United Kingdom, the United States, and the Middle East. According to Volza and Trademo data, SMH has achieved over 600 international shipments in the past five years, with volume growth averaging 8% annually. The company is also a preferred private label supplier for leading international supermarket chains and airline caterers.
Financial Performance
SMH Food Industries reported an estimated annual turnover of SGD 35 million in 2023. Around 60% of this revenue stems from exports, demonstrating its strength in overseas markets. The brand also benefits from economies of scale through automation and lean manufacturing practices at its Halal-certified production facility.
Target Markets
SMH serves a wide spectrum of customers:
- Retail consumers through supermarket chains and e-commerce
- Foodservice providers including restaurants, caterers, and airlines
- Institutional clients such as hotels and healthcare institutions
Their ability to produce both mass and niche offerings positions them uniquely across B2B and B2C segments.
Capabilities and Infrastructure
The company operates a fully integrated manufacturing facility in Singapore, equipped with:
- High-volume freezing and packaging lines
- Automated mixing, dough preparation, and portioning systems
- Dedicated R&D kitchen for flavor innovation and new product development
Their production processes are supported by proprietary recipe preservation techniques, ensuring taste consistency across high-volume orders.
Certifications and Compliance
SMH holds globally recognized certifications including:
- ISO 22000
- HACCP
- Halal Certification (Majlis Ugama Islam Singapura)
- SS590 (Food Safety Management System)
These certifications enable SMH to meet stringent food safety and religious dietary compliance across diverse markets.
Customer Testimonials
“SMH’s quality and flavor have made them a staple in our frozen Asian product line. Their innovation keeps us ahead of the curve.”
— Senior Buyer, Woolworths Australia
“The meat-free dim sum line was a game changer for our plant-based menu. Our customers love the taste and texture.”
— Executive Chef, International Airline Catering Division
Recognitions and Achievements
- SME Excellence Award by the Association of Small & Medium Enterprises (ASME)
- Featured at Food & Hotel Asia (FHA), ANUGA, and SIAL
- Selected as preferred supplier for Singapore Airlines and SATS Catering
Through a steadfast commitment to culinary innovation, operational excellence, and global market penetration, Sin Mui Heng continues to redefine what modern Asian food manufacturing can achieve.
