Exhibiting at Thaifex - Anuga Asia 2025

Singha Food Industries (Thailand) Co., Ltd., operating under its renowned brand April’s Bakery, is a leading bakery manufacturer and retailer headquartered in Samut Prakan, Thailand. With a passion for culinary innovation and cultural fusion, the company has built a strong footprint in both domestic and international bakery markets, offering high-quality Hong Kong-style pastries and a diverse line of premium baked goods.

Company Overview

Founded with the vision to elevate Thai-made bakery products to international standards, Singha Food Industries has developed an extensive network of retail outlets under the April’s Bakery brand, alongside successful export channels and OEM production capabilities. Under the leadership of Kanokkan Mathuraporn, the company integrates traditional Asian flavors with global bakery trends to craft distinctive, high-demand SKUs.

The company’s state-of-the-art manufacturing facility enables scalability, consistency, and adherence to international food safety standards, making it a preferred partner for both consumers and foodservice clients across Asia and the Middle East.

Core Product Lines

1. Bakery Products

• Hong Kong-Style Roasted Pork Pie – Signature item featuring slow-roasted marinated pork in a delicate flaky pastry.
• Salted Egg Lava Mooncake – A modern twist on the traditional mooncake, filled with creamy salted egg yolk.
• Dubai Chocolate – Premium chocolate pastry with a rich cocoa center and luxurious presentation.
• Smashed Cake – Mini cake innovation with a mix of local and Western flavors.
• Ovaltine Lava Pie – Popular among younger demographics, featuring Ovaltine molten filling.
• Taiwanese Pineapple Cake – Traditional sweet pastry with a tangy pineapple jam core.

2. Snack Box Sets

• Curated pastry assortments for corporate catering, events, and hotel minibars.
• Customizable options with beverages and premium packaging.

3. OEM Services

• Offers private-label production of signature bakery items for local and international brands.
• Tailored recipe development and branding services available.

Unique Selling Proposition

April’s Bakery products are celebrated for:

• Authentic Asian flavors fused with modern presentation
• Consistent quality and freshness, supported by robust cold chain and packaging
• Product variety and innovation, launching seasonal and limited-edition items regularly
• High production efficiency with capabilities for retail, wholesale, and foodservice segments

The company is also known for popularizing Hong Kong-style pork pies in Thailand with unique recipe refinements that have led to widespread retail success.

Market Presence and Distribution

• Retail Outlets: Over 70 April’s Bakery shops across Thailand in malls, airports, and community areas.
• Export Markets: Hong Kong, Singapore, Malaysia, UAE, and China
• Sales Channels:
  • Direct retail via April’s Bakery shops
  • E-commerce platforms and food delivery apps
  • Foodservice and HORECA distribution
  • Custom OEM production for Asian brand partners

Financial and Market Insights

Based on industry data and retail presence:

• Estimated Annual Revenue: THB 250–300 million (~USD 7–9 million)
• Retail Sales Share: 60% domestic, 40% export and OEM
• Daily Production Output: ~50,000+ pies and pastries
• Monthly Export Volume: 20–30 containers (estimated)

April’s Bakery is frequently featured in Thailand’s top-selling bakery brands, maintaining high repeat purchase rates due to brand loyalty and quality assurance.

Manufacturing Capabilities

• Main Production Facility: Located in Samut Prakan with GMP-certified manufacturing lines
• R&D Kitchen: Develops new SKUs, custom formulations, and seasonal innovations
• Cold Storage and Logistics: Equipped for national and cross-border temperature-controlled delivery

Certifications and Food Safety

• GMP Certified
• HACCP Compliant
• Thai FDA Approved
• Halal Certification in process for export expansion
• ISO 22000 Food Safety Management System (planned 2025 rollout)

These certifications support the company’s strategy to grow in high-compliance markets like Singapore, UAE, and Japan.

Customer and Industry Recognition

“April’s Bakery offers the perfect balance of heritage and innovation. Their pork pies are the best in the category.”
– Food Buyer, Thai Department Store Chain

“Reliable partner with excellent quality control and prompt fulfillment. Our hotel clients love their pastry box collections.”
– HORECA Distributor, Kuala Lumpur

Milestones and Achievements

• Launched the first Hong Kong-style Pork Pie chain in Thailand (2015)
• Expanded to 70+ outlets nationwide within five years
• Exported over 3 million pies since 2020
• Product Featured in Thai Airways Premium Class Menu (2023)
• Participation in THAIFEX and SIAL Asia exhibitions

Singha Food Industries (Thailand) Co., Ltd. and its flagship brand April’s Bakery have carved out a niche as a premium producer of Asian fusion bakery goods. With a commitment to taste innovation, product quality, and international expansion, the company is poised to become a regional leader in handcrafted, culturally inspired baked products.