Exhibiting at Middle East Poultry Expo 2025

Smurfit Westrock, headquartered in Mississauga, Canada, is a premier global packaging solutions provider formed through the merger of Smurfit Kappa and WestRock in 2024. The company combines the innovation-driven legacy of WestRock and the sustainability leadership of Smurfit Kappa to deliver end-to-end, environmentally responsible packaging products across diverse sectors including consumer goods, food and beverage, healthcare, and industrial applications.

Core Business

Smurfit Westrock focuses on sustainable packaging solutions that optimize supply chains, reduce environmental impact, and enhance customer experiences. The company operates across the full packaging value chain—producing raw materials such as containerboard and kraft paper, converting these into functional and customized packaging, and providing recycling solutions.

Product and Service Offerings

Smurfit Westrock offers a robust suite of packaging products and services, including:

• Corrugated Packaging:
  • Corrugated boxes, trays, and sheets for industrial and logistics use
• Consumer Packaging:
  • Folding cartons and paperboard packaging for retail and food applications
• Bag-in-Box Solutions:
  • Liquid packaging systems for beverages, dairy, and industrial fluids
• Point-of-Sale Displays:
  • Custom display units for in-store promotions
• Paper Products:
  • Linerboard, containerboard, and specialty kraft papers
• Recycling Services:
  • End-to-end recycling for post-consumer and industrial packaging waste

Their innovations include high-barrier recyclable packaging, smart labels with traceability features, and structural design services tailored to retail-ready packaging.

Specialization and Core USP

Smurfit Westrock’s key strength lies in its vertically integrated operations, allowing them to control raw materials, production quality, sustainability impact, and logistics efficiency. They operate over 500 facilities in 40+ countries and have a recycling footprint that processes millions of tons of recovered fiber annually.

Notably, their packaging is designed for circularity—over 90% of their products are renewable, recyclable, or compostable, aligning with the most stringent sustainability standards worldwide.

Financial Strength

As of the post-merger consolidation, Smurfit Westrock commands annual revenues exceeding USD 34 billion, positioning it as one of the top three global packaging companies. The Canadian arm contributes significantly through high-volume operations and major contracts in food & beverage, pharmaceuticals, and e-commerce sectors.

• Revenue (2024): $34.2 billion (global estimate)
• EBITDA: Estimated over $5 billion
• Market Presence: Active in North America, Latin America, Europe, and Asia

Shipment Data

According to trade data from ImportYeti and Panjiva:

• Shipment frequency: Weekly container shipments to USA, Mexico, and the UK from Canadian facilities
• Key export products: Folding cartons and corrugated trays
• Average container value: USD 40,000–150,000 depending on product mix
• Logistics partners: Utilize integrated rail and intermodal services for North American distribution

Target Market

Smurfit Westrock serves:

• Consumer goods manufacturers
• Beverage and dairy brands
• Healthcare and pharmaceutical companies
• Retailers and e-commerce platforms
• Industrial and logistics firms

Their clientele includes Fortune 500 companies and leading global CPG brands.

Capabilities

• Custom Structural Design: In-house R&D for unique packaging needs
• Sustainability Consulting: Lifecycle assessments and carbon footprint analysis
• Smart Packaging: QR code-enabled traceability and anti-counterfeit features
• Rapid Prototyping: Short lead times from concept to production
• Global Logistics: Multi-modal export and inventory management

Certifications and Compliance

Smurfit Westrock products and operations conform to:

• FSC® Certification
• ISO 14001 and ISO 9001
• BRCGS for Packaging Materials
• FDA and EU Food Contact Compliance
• SFI® Chain-of-Custody Certification

Customer Testimonials

“Smurfit Westrock’s bag-in-box solution reduced our plastic use by 60% and improved shelf life. It’s a game-changer for our dairy operations.”
— Sustainability Director, Canadian Dairy Co-op

“We needed a high-impact retail display with rapid turnaround. Smurfit Westrock delivered design, prototyping, and fulfillment in under three weeks.”
— Category Manager, National Retail Chain

Major Achievements

• Formation of the world’s largest publicly listed paper-based packaging company through Smurfit Kappa and WestRock merger
• Recycling over 8 million tons of fiber annually
• Innovator in fiber-based alternatives to plastic in packaging
• Strategic supplier to Walmart, Nestlé, Procter & Gamble, and Unilever
• Leader in ESG performance with aggressive net-zero carbon targets by 2040

Smurfit Westrock exemplifies innovation, sustainability, and operational excellence, offering trusted packaging solutions that empower global brands to meet both performance and environmental goals.