Exhibiting at Thaifex - Anuga Asia 2025

SNFood Co., Ltd., headquartered in Gangneung, Gangwon‑do, Republic of Korea, is a pioneering food innovation company specializing in health-forward snack bars, soy-based beverages, and upcycled food products. Established with a mission to create convenient, nutritious alternatives for modern consumers, SNFood operates with a strong commitment to sustainability, plant-based nutrition, and functional food science.

Core Business and Offerings

SNFood's core operations span the development and manufacturing of nutrient-dense food items across several health-focused categories:

• Protein & Snack Bars:

  • Simpleat Protein Bars: Featuring non-GMO soybeans, nuts, oats, and dark chocolate.
  • Pocket Nurungji Bar: A chewy, baked version of Korea’s traditional scorched rice snack.

• Granola & Oat Meals:

  • Breakfast granola mixes
  • Functional oat-meal based ready meals

• Beverage Mixes & Shakes:

  • Plant-based protein shakes
  • Nutrient-rich powdered beverage blends

• Soy Milk & Upcycled By-products:

  • Functional soy beverages
  • Value-added snacks derived from residual soybean pulp (okara)

These products are crafted with clean-label ingredients, catering to busy professionals, fitness enthusiasts, and the growing vegan and flexitarian populations.

Specialisation and USP

SNFood Co., Ltd. distinguishes itself with the following unique strengths:

• Use of Non-GMO Korean Soybeans: Locally sourced soybeans ensure freshness, traceability, and nutritional density.
• Upcycling & Zero-Waste Innovation: Converts okara (soy pulp by-product) into functional snacks, contributing to food sustainability.
• Nutritional Science: Product formulations supported by dietitians to meet targeted dietary goals (e.g., high protein, low sugar, high fiber).
• Urban Consumer Targeting: Emphasis on grab-and-go, shelf-stable convenience foods suited for modern lifestyles.

Financial Strength and Operational Scale

While SNFood operates as a mid-sized enterprise, it has grown rapidly in South Korea's premium health food market:

• Annual revenue estimated at USD 2–5 million, primarily from domestic B2C and export sales.
• Presence in major South Korean health food retailers, convenience stores, and e-commerce platforms like Coupang, Naver Smart Store, and Lotte On.
• Production partnerships with certified HACCP and ISO-compliant manufacturers for scalable OEM/ODM solutions.

Shipment and Export Records

SNFood has developed growing international visibility through:

• Regular exports to Japan, Singapore, and the U.S., particularly to specialty health stores and Asian groceries.
• Featured in Korean government trade promotion programs like KOTRA, enhancing access to foreign buyers.
• Product certifications enabling smooth customs clearance for ASEAN and North American markets.

Target Market

SNFood targets a wide range of health-conscious consumers and retailers:

• Young professionals and students seeking high-protein snacks
• Vegan, vegetarian, and lactose-intolerant consumers
• Fitness and wellness influencers promoting functional foods
• International distributors seeking authentic, nutritious Korean snacks

Their customer-centric branding and accessible packaging formats make them ideal for both online and offline retail channels.

Capabilities

SNFood's operational capabilities include:

• In-house recipe development and nutritional analysis
• Custom branding and packaging support for export clients
• Integrated fulfillment logistics for e-commerce and B2B partners
• Agile product innovation pipeline—with seasonal and limited edition lines

Certifications and Compliance

All SNFood products adhere to national and international food safety standards:

• HACCP Certified Production Facilities
• Non-GMO Ingredient Certification
• Vegan Labeling on applicable SKUs
• Compliance with KFDA and export documentation for ASEAN and North American regions

These certifications support their brand’s credibility in clean-label and functional food markets.

Customer Testimonials

Users and distributors praise SNFood for:

• “Exceptional taste with nutritional balance” — Korean fitness influencers
• “Reliable supply and flexibility in OEM collaborations” — Japanese health food importer
• “Great fit for online sales due to long shelf life and appealing branding” — Domestic e-commerce aggregator

The Simpleat Protein Bar, in particular, is well-reviewed for its satisfying taste and digestive comfort.

Major Achievements

• Awarded “Top 10 Innovative Food SMEs” by the Korea Health Food Association (2023)
• Successfully launched Simpleat on top-tier Korean e-commerce platforms and achieved high customer ratings
• Featured exhibitor at Food Week Korea and Seoul Food & Hotel, engaging with international buyers
• Initiated R&D collaboration with Gangneung-Wonju National University for functional food development

SNFood Co., Ltd. continues to push the boundaries of functional food innovation by aligning clean nutrition with sustainability and modern convenience, making it a preferred partner for health food buyers worldwide.