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Wide Tropism Trading Sdn Bhd, based in Batu Caves, Selangor, Malaysia, is a prominent distributor and retailer of organic and natural food products. Operating under its flagship consumer brand Love Earth, the company has carved out a strong presence in the Malaysian health food industry. Its core operations encompass importing, repackaging, distributing, and retailing a wide spectrum of clean-label food products, with additional services in OEM/ODM and private label manufacturing.

Company Overview

Established with the mission to make healthy eating more accessible, Wide Tropism Trading specializes in bringing non-GMO, additive-free, and sustainably sourced products to both individual consumers and business clients. Through their robust online platform and presence in leading retail chains, the company has positioned Love Earth as a trusted brand for wholesome, safe, and environmentally conscious food options.

Product Portfolio

• Love Earth Branded Retail Products

  • Breakfast Range: Granola, rolled oats, multigrain mixes
  • Snacking: Nuts, seeds, dried fruits, trail mixes
  • Health Supplements: Superfood powders (chia seeds, maca, spirulina)
  • Infant & Toddler Food: Organic cereal, puffs, freeze-dried fruits
  • Snacks: Healthy crackers, nut bars

• Bulk Ingredients & Food Service Supplies

  • Beans & Legumes: Organic red beans, chickpeas, mung beans
  • Grains & Rice: Brown rice, millet, quinoa, basmati
  • Nuts & Seeds: Walnuts, almonds, pumpkin seeds
  • Spices & Dried Condiments: Cinnamon, ginger slices, seaweed

• OEM/ODM Services

  • Private label solutions for organic product lines
  • Custom blends and bulk repackaging
  • Full compliance with Malaysian food labeling and Halal certification requirements

The company offers over 300 SKUs across multiple categories, ensuring comprehensive options for retail and commercial food service buyers.

Certifications & Compliance

• HACCP Certified
• GMP (Good Manufacturing Practices)
• MESTI (Malaysian Ministry of Health certification)
• Halal Certification (JAKIM)
• Organic Certified (for select SKUs, by international bodies)

These certifications enable Wide Tropism to cater to mainstream retail, premium health stores, and export markets with stringent regulatory requirements.

Market Reach & Distribution

• Retail Presence: Listed in AEON, Village Grocer, Jaya Grocer, Ben’s Independent Grocer, and other Malaysian supermarkets
• Online Channels: Shopee, Lazada, Love Earth official store, and health e-commerce platforms
• B2B Sales: Health cafés, fitness centers, wellness brands, and eco-resellers
• Export Markets: Singapore, Brunei, Indonesia, with expansion plans into Middle East and East Asia

Wide Tropism has become one of the top local organic food suppliers in Malaysia, known for fast order fulfillment and consistent product quality.

Financial & Operational Data

• Estimated Annual Revenue (2023): MYR 12–15 million (~USD 2.5–3.2 million)
• Online Order Fulfillment: Over 50,000 direct-to-consumer orders annually
• Warehouse & Repacking Facility: HACCP-certified plant in Selangor with dedicated zones for allergen separation and organic integrity

The company continues to reinvest in automation and packaging technology to enhance its operational throughput.

Target Markets & Brand Strategy

Wide Tropism targets health-conscious families, fitness enthusiasts, working professionals, and children via:

• Affordable organic product pricing
• Transparency in sourcing and labeling
• Community-building through health education and customer engagement

Its brand Love Earth has gained strong consumer loyalty due to its local credibility and consistent product performance.

Customer Testimonials

"Love Earth products are my go-to for healthy snacks and baby food. Transparent labeling and great taste!"
— Verified Buyer, Shopee Malaysia

"They’re a reliable partner for our private label line—fast turnaround, and products always meet our quality standards."
— Operations Manager, HealthMart Sdn Bhd

Key Milestones & Recognition

• Featured as a Top 10 Organic Food Brand in Malaysia (Her World Magazine, 2021)
• Winner of Best Natural Food Packaging Innovation (Malaysia Food Excellence Awards, 2022)
• Recognized for Sustainable Supply Chain Practices by EcoStore Partners (2023)

With a dynamic team and deep market insights, Wide Tropism Trading Sdn Bhd continues to lead Malaysia’s organic food transformation through quality, innovation, and health advocacy.