Smile Fruit Co., Ltd., headquartered in Klaeng District, Rayong, Thailand, is a premier manufacturer of vacuum-fried fruit and vegetable snacks under the brand Hey-Hah. The company has developed a reputation for high-quality, healthy snacks using advanced vacuum frying technology, enabling it to retain the natural color, flavor, and nutrients of its ingredients while offering extended shelf life.
Core Business and Offerings
Smile Fruit Co., Ltd. is focused on the production and export of vacuum-fried, ready-to-eat snacks made from premium tropical fruits and vegetables sourced directly from Thai farms. Their core product categories include:
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Fruit Chips:
- Banana Chips
- Durian Chips
- Jackfruit Chips
- Mango Chips
- Pineapple Chips
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Vegetable Chips:
- Broccoli Chips
- Okra Chips
- Onion Chips
- Cherry Tomato Chips
- Mixed Vegetable Chips
- Mixed Fruit Chips
- Mixed Sweet Potato Chips
Each product is made with minimal oil and no preservatives, appealing to the growing demand for clean-label and natural snack options.
Specialisation and USP
Smile Fruit Co., Ltd. leverages proprietary vacuum frying methods and stringent quality control to deliver a superior snacking experience. Their unique strengths include:
- Advanced Vacuum Frying Technology: Retains up to 90% of the original nutrients and natural flavors.
- Low-Temperature Processing: Reduces oil absorption and oxidation, producing healthier snacks.
- Local Sourcing: Uses high-quality produce grown in Thailand to support sustainability and freshness.
- Strong OEM Capabilities: Offers private-label solutions for international brands, including customized flavor profiles and packaging formats.
Financial Strength and Operational Scale
Although privately held, Smile Fruit Co., Ltd. has demonstrated strong growth across Southeast Asia and key export markets. Based on market data:
- Estimated annual revenue ranges between USD 3–5 million.
- Production capacity of over 100 tons of vacuum-fried products annually.
- Export presence in more than 15 countries, including Japan, South Korea, the United States, Australia, and across the Middle East.
The company maintains both its own brand (Hey-Hah) and offers OEM/ODM manufacturing to international partners.
Shipment and Export Records
Trade intelligence and export tracking platforms reveal:
- Consistent shipment volumes of fruit and vegetable snacks in 100g to 500g retail packaging.
- Export destinations include premium grocery retailers, health food distributors, and online platforms.
- Key international trade fairs attended include THAIFEX, SIAL, and ANUGA, where Smile Fruit has signed multiple MOUs with regional buyers.
Target Market
Smile Fruit targets health-conscious consumers, especially in the following segments:
- Urban professionals seeking convenient, nutritious snacks
- Children’s healthy snack categories
- Premium export markets demanding gluten-free, vegan, and non-GMO certifications
- B2B clients in the health food, natural products, and organic store segments
Their ability to offer tailored product development makes them a preferred OEM partner globally.
Capabilities
Smile Fruit Co., Ltd. possesses robust manufacturing and operational capabilities:
- In-house R&D for flavor and texture optimization
- Customized packaging options including stand-up pouches and gift-ready boxes
- Integrated logistics coordination for domestic and export fulfillment
- Multi-lingual labeling support for international compliance
Certifications and Compliance
The company adheres to international food safety and quality standards, including:
- GMP (Good Manufacturing Practice)
- HACCP Certification
- HALAL Certification
- Thai FDA product registration
- Compliance with EU and US food import standards
These certifications ensure that Smile Fruit meets regulatory and safety expectations across all major export regions.
Customer Testimonials
Distributors and retailers report high levels of satisfaction with:
- Product quality and visual appeal
- Innovative flavor offerings
- Punctual shipping and responsive customer service
- Competitive pricing for a premium product segment
Consumer feedback consistently praises the crispy texture and natural taste of Hey-Hah branded products.
Major Achievements
- Brand expansion into over 15 countries within five years of operations.
- Partnered with leading health food chains in Japan and Australia for private-label snack lines.
- Featured in multiple food innovation showcases at international exhibitions.
- Developed interactive product catalogues to enhance B2B buyer engagement and transparency.
Smile Fruit Co., Ltd. continues to be a trailblazer in Thailand’s healthy snack industry, merging traditional tropical ingredients with cutting-edge processing to deliver products that align with global wellness trends.
