Product Offerings
Products:
Plant-Based Snacks: Crispy Tofu Veggies & Fruits
Meat-Based Snacks: Crispy Pork, Chicken Sticks
Traditional Thai Dessert Snacks: Kanom Krok, Kanom Babin
Somyawee Co., Ltd., operating under the trade identity JP Foodhouse, is a prominent Thai manufacturer, wholesaler, and exporter specializing in innovative snack products rooted in traditional Thai flavors. With operational hubs in Bangkok and Chiang Rai, the company is known for delivering high-quality plant-based, meat-based, and traditional dessert snacks under its portfolio of brands: PELIV, JP FOODHOUSE, and JP PORKHOUSE.
Core Business and Offerings
Somyawee Co., Ltd. focuses on three major product categories:
- Plant-Based Snacks: Including crispy tofu, vegetable and fruit crisps, and fruit-peanut protein bars, catering to growing vegan and health-conscious markets.
- Meat-Based Snacks: Featuring traditional Thai crispy pork, seasoned chicken sticks, and jerky-style dried meats tailored for both local and export markets.
- Thai Dessert Snacks: Such as Kanom Krok and Kanom Babin—iconic street food sweets adapted for packaged, ready-to-eat retail formats.
These diverse offerings reflect a blend of heritage-rich Thai gastronomy and modern convenience-oriented snacking preferences.
Specialization and Unique Selling Proposition (USP)
Somyawee's unique strengths include:
- Fusion of Tradition and Innovation: Marrying traditional Thai recipes with modern packaging and production technologies.
- Flexible Manufacturing: Capable of small to large batch processing with private label customization.
- Health-Oriented Product Design: Use of non-GMO ingredients, reduced sugar, and natural preservatives in its plant-based and dessert lines.
The company also promotes food safety and consumer wellness through ongoing product research and development tailored to evolving dietary trends.
Financial Strength
While specific revenue data is not publicly disclosed, Somyawee Co., Ltd. maintains a visible presence in trade exhibitions, online sales platforms, and regional Thai markets. The company’s multi-brand strategy and diverse product lines indicate a steady cash flow model and operational resilience.
Shipment Records
Somyawee engages in regional exports of its snack products across Southeast Asia and select East Asian and Middle Eastern markets. Key indicators of export activity include:
- Listings on global B2B platforms.
- Participation in Thai export promotion programs.
- Focus on shelf-stable, lightweight, and export-friendly snack SKUs.
The company’s plant-based and traditional snack lines have received particular interest from specialty retailers and importers in health food and Asian grocery sectors abroad.
Target Market
Somyawee serves a varied clientele base that includes:
- Supermarkets and hypermarkets (domestic and international)
- Health and organic food chains
- Convenience stores and snack importers
- Airline and travel retail food suppliers
Its flexibility in product format and volume handling allows it to cater to both mainstream and niche markets.
Capabilities
- R&D and Innovation: Ability to create customized snack formulas and tailor nutritional profiles for different markets.
- Food Safety and Quality Control: Internal quality assurance protocols aligned with Thailand’s Ministry of Public Health guidelines.
- OEM/Private Label Manufacturing: Supports contract manufacturing and brand customization for international clients.
The company is continuously expanding its product capacity and packaging technology to increase export competitiveness.
Certifications and Compliance
Somyawee Co., Ltd. complies with the following:
- Thai FDA regulations and food registration standards.
- Halal Certification (for select meat-based products, as required).
- Participation in Thai government’s OTOP (One Tambon One Product) initiative to promote traditional, community-based goods.
These certifications enhance consumer trust and ensure market readiness for both domestic and export sales.
Customer Testimonials
While formal testimonials are not published online, customer engagement through direct channels and product reviews on distribution platforms indicate positive consumer response, particularly for taste authenticity and packaging convenience.
Major Achievements
- Multi-Brand Strategy: Successful rollout of JP FOODHOUSE, JP PORKHOUSE, and PELIV targeting different demographic segments.
- Geographical Expansion: Active across Thailand with increasing visibility in ASEAN and Asian-Pacific food markets.
- Product Diversification: Development of vegan, protein-rich, and traditional Thai sweets lines to cater to varied consumer preferences.
- Entrepreneurial Leadership: Founded and led by Jammy Pun, whose expertise in food entrepreneurship and product innovation has driven brand growth and diversification.
Somyawee Co., Ltd. is redefining the narrative of Thai snacks globally by blending culinary heritage with forward-looking food innovation, positioning itself as a dynamic force in Asia’s premium snack segment.