Exhibiting at Asia Fruit Logistica 2025

Sonora Valley is a premium fresh produce company based in San Luis Río Colorado, Sonora, Mexico, specializing in the cultivation, processing, and export of Medjool dates. Situated in the agriculturally rich region of the Sonoran Desert, the company leverages ideal growing conditions, sustainable farming practices, and advanced post-harvest handling to deliver high-quality date products to both domestic and international markets. With a strong focus on food safety, product consistency, and customer service, Sonora Valley is emerging as a key player in the North American and global Medjool date industry.

Core Business

Sonora Valley’s operations are centered on:

• Cultivation and harvesting of Medjool dates
• Post-harvest handling, grading, and processing
• Retail and wholesale packaging of date products
• Private label and export-oriented services
• Agro-industrial development in the Sonora region

Product and Service Offerings

Sonora Valley offers a diverse range of Medjool date products, including:

• Whole Medjool Dates – Large, soft-textured dates handpicked for quality and size.
• Pitted Medjool Dates – Ready-to-eat, seedless options ideal for cooking and snacking.
• Date Rolls – Blended Medjool dates with toppings such as:
  • Coconut
  • Almond
  • Pecan
  • Walnut

These products are available in bulk packaging for foodservice and retail formats suitable for supermarkets and health food chains.

Specialization and Unique Selling Proposition (USP)

Sonora Valley’s competitive strengths include:

• Optimal Growing Conditions – Located in Sonora’s arid climate with high solar exposure and low humidity, ideal for Medjool date production.
• Premium Quality Standards – Emphasis on size, moisture, texture, and flavor consistency.
• Sustainable Agriculture – Use of drip irrigation, organic fertilization, and environmentally responsible farming practices.
• Product Versatility – Full product line serving retail, wholesale, foodservice, and ingredients markets.
• Bilingual Market Access – Strong positioning in both U.S. and Mexican retail and export channels.

Financials

While the company does not publicly disclose financial data, industry positioning suggests:

• Estimated Annual Volume: 500–1,200 metric tons of Medjool dates
• Core Revenue Streams: Export to U.S. and Canada, national supermarket supply, and private label manufacturing
• Primary Customers: Health food retailers, produce distributors, gourmet brands, and food processors

Target Market

Sonora Valley targets the following markets:

• Retail chains in Mexico, the U.S., and Canada
• Natural and organic food stores
• International importers of dried fruits
• Foodservice and bulk ingredient suppliers
• Private label and co-packing partners

Capabilities

• Date Palm Management – Cultivation and harvesting expertise in Medjool palm care
• Processing Facility – Sorting, washing, pitting, and packaging equipment on-site
• Cold Storage – Temperature-controlled logistics for shelf-life extension
• Custom Packaging – Flexible packaging formats including resealable pouches, PET containers, and gift boxes
• Food Safety Systems – Likely includes HACCP-compliant operations, though specific certifications are not publicly listed

Certifications and Compliance

Although specific certification data is not disclosed, Sonora Valley operates within the framework of Mexico’s agricultural export protocols and likely adheres to:

• SENASICA (Mexican National Service for Health and Agri-Food Quality)
• USDA compliance for export shipments
• Traceability standards for food safety assurance
• Good Agricultural Practices (GAP) and Good Manufacturing Practices (GMP)

Shipment Records

Based on location and product focus, Sonora Valley is actively involved in:

• Export to North America, especially the U.S. and Canada
• Cross-border logistics from San Luis Río Colorado via Arizona entry points
• Seasonal shipping windows aligned with Medjool harvest cycles (typically August–November)

Recognitions and Achievements

• Known within Mexican agribusiness networks for its contribution to the premium date category
• Participated in regional trade promotions and food expos
• Played a role in positioning Sonora as a rising Medjool date cultivation hub

Customer Testimonials

While specific testimonials are not publicly listed, Sonora Valley maintains an active presence on social media and engages directly with health-conscious consumers and wholesale buyers. Positive feedback highlights the freshness, flavor, and natural quality of its Medjool date offerings.