Product Offerings
Products:
Cosmetics and Beauty Products: skincare, makeup, beauty tools
Product Gallery:
Durian puree mangosteen puree
Sornsiri Biz Limited Partnership is a Bangkok-based retailer and distributor specializing in cosmetics and beauty products. Established on January 2, 2013, the company has developed its operations around a commitment to delivering affordable yet high-quality skincare, makeup, and beauty accessories to the Thai consumer market.
Core Business and Offerings
Sornsiri Biz primarily engages in:
- Skincare Products: Facial creams, cleansers, toners, and serums tailored to Thai skin types and climates.
- Makeup Products: Foundations, powders, lipsticks, and eye cosmetics offered across various price points.
- Beauty Tools and Accessories: Including applicators, brushes, and cosmetic organizers for retail customers.
The company's offerings are structured to cater to the daily needs of personal care users and beauty-conscious consumers in Thailand.
Specialization and Unique Selling Proposition (USP)
Sornsiri Biz’s value proposition is grounded in:
- Local Market Knowledge: Deep understanding of Thai skincare preferences and beauty trends.
- Accessibility: Products priced to appeal to middle-income and price-sensitive customers.
- Product Diversity: Covers a full spectrum of skincare and cosmetic essentials, enabling one-stop shopping.
- Responsive Supply Chain: Ability to adapt quickly to new beauty trends and replenish fast-moving stock.
The firm operates with agility, allowing it to remain competitive within Thailand’s rapidly evolving beauty sector.
Financial Strength
Sornsiri Biz was registered with an initial capital of THB 1,000,000, reflecting a modest yet stable financial foundation suitable for small-to-medium scale retail operations. The company has maintained active registration since inception, signaling sustained commercial activity over a decade.
Shipment Records
There is no publicly available data regarding exports or international shipments. Based on operational classification and scale, Sornsiri Biz functions primarily within the domestic Thai retail market.
The business is not presently identified as an exporter, OEM, or international brand partner, though its retail infrastructure positions it for future e-commerce or cross-border expansion.
Target Market
The company targets:
- Thai women and men seeking budget-friendly, functional beauty solutions
- Local retail consumers across Bangkok and neighboring provinces
- Online beauty product shoppers (potential channel expansion)
- Regional resellers seeking consistent cosmetic supplies
Its pricing strategy and range of products cater particularly to daily beauty needs and general skincare maintenance.
Capabilities
- Retail Management: Operation of storefront or distribution channels across Bangkok.
- Product Sourcing and Replenishment: Maintains vendor relationships for cosmetics and accessories procurement.
- Consumer Engagement: Potential to engage via beauty workshops or digital marketing campaigns.
Though manufacturing capabilities are not disclosed, the company may serve as a distributor or stockist for existing Thai or Asian beauty brands.
Certifications and Compliance
There are no public certifications (such as Thai FDA registration, GMP, or ISO) currently listed. The company likely operates under Thai Ministry of Commerce guidelines for retail business, including compliance with product labeling and consumer safety regulations.
Product-level certifications (such as Thai FDA approvals) may vary depending on brand partnerships and sourcing agreements.
Customer Testimonials
No formal customer testimonials or reviews are available on public platforms or the official company site. However, long-term business continuity and consistent registration suggest a stable customer base and sustained consumer engagement.
Major Achievements
- Over 10 Years of Continuous Operation: Since 2013, serving the Thai beauty retail market.
- Business Resilience: Maintained active status through dynamic shifts in the beauty and cosmetics industry.
- Retail Establishment in Bangkok: Positioned in Sai Mai district, a strategic urban area supporting consumer footfall and logistics access.
Sornsiri Biz Limited Partnership represents a stable and adaptable participant in Thailand’s beauty retail landscape, delivering everyday cosmetic solutions to a diverse and growing customer base.