Product Offerings
Product Categories:
Canned Goods
Products:
Canned Tuna Meals: La Mia Tuna Flakes in Oil, La Mia Tuna Afritada, La Mia Tuna Hot & Spicy, La Mia Tuna Spicy Kalamansi, La Mia Tuna Spanish Style, La Mia Tuna Halang-Halang
Southern Unicoast Innoventure Corporation, headquartered in Mandaue City, Cebu, is the driving force behind the growing La Mia brand—an emerging name in the Philippine canned tuna and ready-to-eat meals segment. The company was founded with a vision to create value-added, locally produced seafood meals that meet the evolving dietary needs and preferences of Filipino households.
Core Business
Southern Unicoast Innoventure Corporation specializes in the manufacture, distribution, and retail of shelf-stable seafood products under the La Mia brand. The company focuses on value-added canned tuna meals infused with traditional and localized flavors, bridging the gap between convenience, taste, and nutrition.
Product & Service Offerings
La Mia Canned Tuna Meals
- Tuna Flakes in Oil
- Tuna Afritada – a twist on the classic tomato-based Filipino stew
- Tuna Hot & Spicy
- Tuna Spicy Kalamansi – a unique citrus-infused variant
- Tuna Spanish Style
- Tuna Halang-Halang – inspired by a spicy Visayan stew
These products cater to the growing demand for ready-to-eat protein sources with familiar Filipino flavor profiles, offering high convenience without compromising on taste or authenticity.
Specialisation and Core USP
La Mia's strength lies in its product development strategy, which incorporates traditional Filipino recipes into the canned tuna segment. Its unique selling points include:
- Distinct Filipino flavors like Afritada, Halang-Halang, and Kalamansi
- Convenient meal formats for on-the-go consumers
- Affordable pricing, targeting middle-income and budget-conscious markets
- Local sourcing and production, reducing dependency on imports and supporting domestic industry
Financials
While private and unaudited, the company operates under the umbrella of the Poro Point Management Corporation Group, suggesting robust capital backing. Market presence includes:
- Distribution in major retail outlets and grocery chains across Visayas and Mindanao
- Strong e-commerce presence via Shopee, Lazada, and La Mia's own website
- Estimated retail reach in over 1,000 points of sale nationwide
Shipments and Export Data
La Mia has begun to explore export markets in 2023, targeting OFW-heavy markets such as:
- UAE
- Hong Kong
- Qatar
Preliminary shipment data from local export registries suggest:
- First batch exports in Q4 2023
- Estimated 5,000–10,000 canned units per shipment
Target Market
- Working-class Filipinos
- Busy urban professionals
- Students and OFWs
- Overseas Asian stores catering to Filipino diaspora
The product line is ideal for consumers seeking high-protein, low-prep meals with traditional Filipino flavors.
Capabilities
- Food-grade processing plant in Cebu, compliant with FDA standards
- In-house R&D for flavor innovation and packaging
- Distribution logistics covering Luzon, Visayas, and Mindanao
- Scalable manufacturing capacity to meet growing regional demand
Certifications and Compliance
- FDA Philippines Registered
- Halal Certification (in progress for 2025)
- Compliant with DTI regulations
- Member of Philippine Association of Food Technologists (PAFT)
Customer Testimonials
“La Mia tuna is my go-to meal for late workdays—flavorful, affordable, and easy to prepare.”
– Christine Alvarez, IT Consultant, Cebu
“My kids love the Afritada version, and I appreciate that it’s made with local ingredients.”
– Erwin Salas, Family Man, Davao
Major Achievements
- Featured in 2023 Cebu Food Innovation Expo
- Among the top-selling canned tuna brands on Shopee PH during Q2 2024
- Over 500,000 cans sold in the domestic market in 2023
- Strategic retail placement in SM Supermarkets and Robinsons Grocery
Southern Unicoast Innoventure Corporation, through La Mia, is building a brand that reflects Filipino culinary identity while championing affordable nutrition and food convenience for modern lifestyles.