Product Offerings
Products:
B2B eCommerce Solutions: SparkLayer Ignite, SparkLayer Frontend, SparkLayer Backend
Integration Services: API Integration, ERP/CRM Connectivity
Support Services: Technical Support, Customer Success Management
SparkLayer is a UK-based B2B eCommerce technology provider revolutionizing the way brands and retailers manage their wholesale and business ordering processes. Established with a vision to simplify B2B eCommerce, SparkLayer has rapidly emerged as a trusted solution for companies looking to extend B2B capabilities on top of existing eCommerce platforms, particularly Shopify.
Core Business
SparkLayer specializes in providing powerful B2B eCommerce solutions that integrate directly into existing eCommerce ecosystems. Their technology enables businesses to seamlessly offer B2B purchasing features—such as tiered pricing, order management, and customer-specific catalogues—without requiring complex redevelopment of existing online stores.
The company primarily targets merchants using Shopify and Shopify Plus, enabling them to serve both B2B and DTC customers from a single platform. SparkLayer's modular architecture and plug-in model are designed to reduce setup times and lower the total cost of ownership for B2B operations.
Product and Service Offerings
SparkLayer offers a robust portfolio of products and services:
- SparkLayer Ignite: A frontend solution that enhances the customer experience for B2B users with features like quick ordering, product filtering, and personalized pricing.
- SparkLayer Backend: Handles core logic for price lists, ordering rules, customer groups, and real-time sync with backend systems.
- Integration Services: Seamless integration with ERPs, CRMs, and accounting systems including Brightpearl, Linnworks, and Unleashed.
- Developer API: Enables advanced customizations and bespoke B2B workflows.
- Customer Support: Dedicated support team for onboarding, training, and success management.
Specialisation and Core USP
SparkLayer’s key differentiator lies in its deep integration with Shopify. Unlike traditional B2B platforms that require a separate site or infrastructure, SparkLayer overlays directly on Shopify, allowing brands to unify their B2B and B2C operations. This not only streamlines operations but also offers a unified experience for internal teams and customers.
Notably, SparkLayer supports complex pricing rules, minimum order quantities, VAT-specific pricing, and other advanced wholesale functionalities with minimal technical overhead.
Financials
As a privately held company, SparkLayer does not publicly disclose detailed financial statements. However, according to data sourced from Dealroom and Crunchbase, SparkLayer has experienced consistent year-on-year growth, with its revenue primarily driven by SaaS subscriptions and integration services. The company has raised undisclosed seed funding and continues to expand its operations within the UK and globally.
Shipment and Trade Data
While SparkLayer operates primarily in the software sector and does not engage in physical product shipments, its platform has been adopted by global retail and manufacturing brands to manage B2B ordering logistics. According to customer testimonials and partner data, SparkLayer-enabled platforms have facilitated thousands of B2B orders monthly across various verticals including fashion, food & beverage, consumer electronics, and more.
Target Market
SparkLayer primarily targets:
- Mid to large-scale merchants using Shopify/Shopify Plus
- DTC brands expanding into wholesale
- Traditional B2B companies seeking digital transformation
- Agencies and developers seeking to deploy B2B capabilities quickly
Industries served include retail, consumer goods, beauty, food & beverage, and manufacturing.
Capabilities
- Full integration with Shopify and Shopify Plus
- Real-time ERP, CRM, and inventory sync
- Multi-currency and international ordering support
- Developer-friendly APIs and extensive documentation
- Custom frontend experiences with headless compatibility
Certifications and Compliance
SparkLayer ensures industry-grade data security and GDPR compliance. The platform is hosted on secure, scalable cloud infrastructure and follows best practices in SaaS product architecture.
Key highlights include:
- GDPR compliant operations for all EU clients
- PCI-compliant transactional flows (leveraging Shopify’s security framework)
- SSL encryption and OAuth-based API authentication
Customer Testimonials
SparkLayer features a wide range of client success stories. Notable reviews from Shopify App Store include:
- “SparkLayer has transformed our B2B process. We now run everything from a single Shopify store and our wholesale customers love it.” – Molly, eCommerce Manager at a UK-based apparel brand
- “Great support and intuitive setup. Saved us weeks of development time.” – Jake, Head of Digital at a global beverage brand
Major Achievements
- Selected as a Shopify Plus Certified App Partner, a recognition given to top-tier technology providers within the Shopify ecosystem.
- Recognized by leading agencies and consultants as the preferred B2B solution for Shopify-based enterprises.
- Implemented by over 1,000 merchants globally as of 2024.
- Partnered with industry-leading SaaS platforms such as Brightpearl, Linnworks, and Unleashed.
SparkLayer continues to innovate in the B2B eCommerce space, helping merchants modernize their operations, scale internationally, and create seamless digital ordering experiences for their wholesale customers.