Exhibiting at Thaifex - Anuga Asia 2025

Founded in Thailand, S.P.R. Food Industry Co., Ltd. is a leading manufacturer and exporter of innovative snack products, specializing in corn and rice-based snacks bundled with toys. With a strong footprint in the Asian snack food market, the company leverages creative product concepts, quality manufacturing, and OEM flexibility to serve both branded and private-label customers globally.

Core Business and Product Portfolio

S.P.R. Food Industry operates as a vertically integrated snack food company, managing all stages from product design to distribution. The core product lines include:

• Corn and Rice Snacks: Flagship products such as ODEN-YA, COCORI, OTORI, VEGA POP, and CADA, offered in various flavors and formats.
• Confectioneries and Sweet Snacks: Targeted at children and teenagers, often integrated with collectible toys.
• Premium Toy Snacks: Snack assortments paired with toys, appealing to markets focused on impulse purchases and youth marketing.

These offerings are strategically developed to meet the snack consumption trends in both emerging and mature markets, blending fun, nutrition, and affordability.

Specialization and Unique Selling Proposition (USP)

S.P.R. Food Industry stands out due to its unique integration of snack foods and toy collectibles, creating high customer engagement and repeat purchases. This toy-snack hybrid model has proven particularly successful in Southeast Asian markets where impulse purchases dominate the retail scene.

Other differentiators include:

• In-house OEM and private label production
• Compliance with global toy safety standards
• Continuous product innovation targeting young demographics

Market Reach and Export Performance

S.P.R. Food Industry has built a notable export presence with its branded and OEM snack items. Distribution covers:

• ASEAN nations including Malaysia, Indonesia, and Vietnam
• Middle Eastern markets
• Select territories in Africa and Latin America

According to internal estimates and trade directories:

• The company manages annual export volumes exceeding 100 containers
• A growing share of sales originates from OEM/private label contracts
• Participates regularly in international food expos like THAIFEX – Anuga Asia

Financial and Operational Highlights

While exact financial figures are undisclosed due to private ownership, operational insights include:

• Production Capacity: Multiple snack lines equipped for volume flexibility
• Workforce: Over 200 employees in manufacturing, logistics, and R&D
• Certifications: Products meet GMP and HACCP standards, essential for food safety in export markets

These capabilities have enabled the company to maintain consistent delivery timelines and reliable product quality across diverse customer bases.

Certifications and Compliance

To meet the expectations of global partners and regulatory authorities, S.P.R. Food Industry ensures:

• HACCP compliance for hazard control
• GMP certified production environment
• Adherence to ASEAN and Middle Eastern food safety and labeling laws
• Toy safety compliance in accordance with relevant international standards

This attention to compliance makes the company a preferred partner for long-term business engagements.

Target Market and Customer Segments

S.P.R. Food Industry targets:

• Retail snack distributors
• Convenience store chains
• Supermarkets and hypermarkets
• Toy and gift merchandise bundlers
• Private label clients seeking unique youth-oriented SKUs

The company’s core audience is children and young adults, with distribution strategies tailored to high-traffic retail formats.

Customer Sentiment and Brand Equity

Through its brands ODEN-YA, COCORI, OTORI, VEGA POP, and CADA, the company has cultivated a reputation for:

• Flavorful, crispy snacks in vibrant, youth-friendly packaging
• Consistent product quality and safety
• Engaging toy inclusions that promote brand stickiness

Repeat customer behavior and international buyer feedback indicate a high level of satisfaction with packaging quality, novelty, and reliability.

Milestones and Recognition

• Recognized among Thailand’s prominent SME food exporters
• Product lines showcased in industry catalogs and trade exhibitions
• Strategic rebranding and catalog upgrade in 2025 for global expansion

S.P.R. Food Industry Co., Ltd. exemplifies creative snack manufacturing combined with export-oriented growth, offering unique product concepts that resonate with youthful and family-oriented markets worldwide.