About Square Food & Beverage Ltd.
Square Food & Beverage Ltd. (SFBL) is a leading manufacturer and exporter of food products in Bangladesh. A subsidiary of Square Group, one of the largest conglomerates in the country, SFBL has become a household name by offering high-quality, innovative, and consumer-centric food and beverage products. With a strong emphasis on quality control, advanced manufacturing technology, and an extensive distribution network, SFBL serves both domestic and international markets.
Core Business & Offerings
SFBL specializes in the production and marketing of various food and beverage categories under its popular brands:
Spices & Condiments
- Radhuni Turmeric Powder
- Radhuni Coriander Powder
- Radhuni Cumin Powder
- Radhuni Garam Masala
- Radhuni Meat Curry Masala
Snacks
- Ruchi Chips (Assorted flavors)
- Ruchi Puffed Rice (Muri)
- Ruchi Pickles (Mango, Olive, Tamarind, Garlic)
Rice & Grains
- Chashi Chinigura Rice (Premium aromatic rice)
- Chashi Miniket Rice (Long grain polished rice)
Noodles
- Chopstick Instant Noodles (Spicy, Chicken, Masala flavors)
Beverages
- Aaram Mango Juice
- Aaram Orange Juice
Market Position & Capabilities
Square Food & Beverage Ltd. has cemented its position as a market leader in the Bangladeshi food industry due to its strategic approach in:
- State-of-the-art Manufacturing: Equipped with European and Japanese technology, ensuring food safety and quality.
- Research & Development: Continuous innovation in taste, packaging, and new product categories.
- Extensive Distribution Network: SFBL products are available across Bangladesh, serving retail, wholesale, and e-commerce platforms.
- International Expansion: Exporting to countries in Asia, the Middle East, North America, and Europe.
Financial Performance & Shipment Records
SFBL has achieved substantial growth over the years, reflecting its strong market presence and consumer trust. Industry reports and trade data indicate:
- Annual Revenue: Estimated to be over $250 million.
- Export Markets: USA, UK, UAE, Saudi Arabia, Malaysia, India, and Canada.
- Production Capacity: Over 100,000 metric tons annually across various product categories.
- Shipment Volume: Thousands of containers exported annually to international markets.
Certifications & Compliance
SFBL follows stringent food safety and quality control measures, maintaining multiple international certifications:
- ISO 22000 – Food Safety Management System
- HACCP Certification – Ensuring hazard-free food production
- Halal Certification – Compliance with global Halal food standards
- FDA Approval – Meeting US food safety regulations
- BRC Global Standards – Certified for international food safety and hygiene
Customer Testimonials
SFBL has garnered strong consumer trust and brand loyalty. Some testimonials from customers include:
- "Radhuni Masalas have become a staple in our household. The flavors are rich and authentic." – Retail Customer, Bangladesh
- "We’ve been importing SFBL products for years, and they have always maintained top-tier quality." – Distributor, UAE
- "Ruchi snacks are a big hit among our customers, and the demand keeps growing." – Wholesaler, Malaysia
Achievements & Recognitions
- Winner of the Superbrands Bangladesh Award for excellence in the FMCG sector.
- Ranked among the top 10 food exporters in Bangladesh.
- Expansion of Radhuni, Ruchi, and Chashi brands into 30+ international markets.
- Consistently recognized for best packaging and innovation in the food industry.
Target Market & Future Growth
SFBL aims to further expand its reach in both domestic and global markets by:
- Investing in digital transformation to enhance supply chain and distribution.
- Strengthening e-commerce partnerships to increase direct-to-consumer sales.
- Expanding the product portfolio with healthier and organic alternatives.
- Exploring new export markets, with a focus on African and Latin American regions.
With a strong commitment to quality, innovation, and sustainability, Square Food & Beverage Ltd. continues to set benchmarks in the food and beverage industry, solidifying its position as a trusted name both in Bangladesh and internationally.
