Exhibiting at International Food & Drink Event (IFE) 2025

Sri Ram Tilkut Bhandar, based in Gaya, Bihar, is a renowned Indian traditional sweet manufacturer specializing in the artisanal production of Tilkut, Anarsa, Lai, and Peda. With a legacy rooted in the cultural and culinary traditions of Bihar, the brand has become synonymous with premium quality and authentic taste, serving both local and national customers with time-honored recipes and unmatched craftsmanship.

Core Business

Sri Ram Tilkut Bhandar operates primarily as a manufacturer and retailer of regional Indian sweets, with its flagship outlet located in Gaya, a city recognized as a cultural and religious hub. The business has built its reputation on producing traditional sweets using pure ingredients such as jaggery, sugar, ghee, sesame seeds, khowa (milk solids), and cashew nuts.

The company caters to a wide range of customers including tourists, local residents, and diaspora Bihari communities across India. During festive seasons like Makar Sankranti, Chhath, and Diwali, the brand witnesses peak demand due to the cultural importance of its offerings.

Product and Service Offerings

Sri Ram Tilkut Bhandar specializes in traditional Mithila and Magahi confections, produced in small batches to retain their authentic flavor and texture. Their product range includes:

• Tilkut

  • Sugar Tilkut
  • Gur (Jaggery) Tilkut
  • Kaju (Cashew) Tilkut
  • Sugar-Free Tilkut (for diabetic customers)

• Anarsa

  • Ghee Anarsa
  • Puri Ghee Anarsa (a more refined version using clarified butter)

• Lai

  • Khowa Lai
  • Special Khowa Lai

• Peda

  • Kesar (Saffron) Peda

All products are handmade, without the use of artificial preservatives, and utilize locally sourced, high-quality ingredients to maintain traditional flavor profiles.

Specialisation and Core USP

Sri Ram Tilkut Bhandar’s primary strength lies in its legacy and adherence to traditional preparation techniques passed down through generations. Their sweets, particularly Tilkut, are produced using handcrafted stone mills for sesame grinding and traditional methods of ghee roasting and shaping.

Key USPs include:

• Exclusive focus on traditional Bihari sweets
• Use of 100% pure desi ghee and organic jaggery
• Handcrafted production with minimal mechanization
• Special sugar-free Tilkut variant catering to health-conscious consumers
• Strong brand recall in the Mithila and Magadh regions

Financials

As a family-owned business, Sri Ram Tilkut Bhandar does not publicly disclose its financial records. However, anecdotal evidence and customer traffic suggest:

• Peak seasonal sales increase by 200–300%, especially during January (Makar Sankranti)
• Estimated annual production of 15–20 metric tons of Tilkut
• Average price per kilogram ranges from INR 400 to INR 900, depending on the product variant
• Revenue primarily driven by in-store retail, bulk orders, and courier-based shipping for outstation clients

Shipment and Trade Data

The company has embraced informal nationwide distribution by fulfilling bulk orders via courier services and third-party logistics, particularly during the festive season.

• Delivers across India via India Post and private logistics services
• Receives orders from metropolitan hubs including Delhi, Mumbai, Kolkata, and Bengaluru
• Gaya-based production facility handles all packing and dispatch operations

Target Market

Sri Ram Tilkut Bhandar’s clientele includes:

• Pilgrims visiting Gaya for religious purposes
• Tourists seeking authentic regional specialties
• Diaspora families ordering traditional sweets from Bihar
• Sweet retailers and traders placing bulk seasonal orders

The brand also targets health-conscious customers through its sugar-free Tilkut variant and those seeking sweets made with organic ingredients and traditional methods.

Capabilities

• In-house production unit with local artisans trained in traditional confectionery
• Flexible manufacturing to handle seasonal spikes in demand
• Custom packaging for gifting and bulk sales
• Product innovation such as sugar-free sweets for health-focused markets

Certifications and Compliance

While the company operates under traditional structures, it maintains basic hygiene and food safety practices:

• FSSAI registration for safe food handling and labeling
• Product ingredients and shelf life labeled as per regulatory standards
• Locally sourced ingredients vetted for purity and quality

Future plans may include upgrades to more advanced compliance certifications to support broader market expansion.

Customer Testimonials

The brand has cultivated a loyal customer base over decades, often cited for authenticity and quality:

• “Best Tilkut I’ve ever had. The gur flavor is rich and melts in your mouth.” – Customer from Delhi
• “We always order from Sri Ram during Sankranti, the quality never disappoints.” – Patna-based Family
• “Anarsa from this shop has become our family tradition every Diwali.” – Repeat customer from Kolkata

Major Achievements

• Recognized as one of the most iconic sweet shops in Gaya by local tourism bodies
• Featured in multiple food and travel blogs highlighting traditional Indian sweets
• Created a digital presence via https://sriramtilkutbhandar.com to facilitate inquiries and awareness
• Developed sugar-free and premium cashew Tilkut variants based on consumer demand
• Maintains over 50 years of continuous operation with multigenerational customer loyalty

Sri Ram Tilkut Bhandar continues to preserve and promote Bihar’s rich culinary heritage through authentic, handcrafted sweets, ensuring that traditional flavors reach modern consumers across India.