Starr Fireworks is a premier fireworks retailer and wholesaler based in Horace, North Dakota, USA. Founded and operated by John Massari, the company has built a long-standing reputation as one of the Midwest’s most extensive and diverse consumer fireworks distributors. With over 40 years in business, Starr Fireworks is known for its wide-ranging product catalog, competitive pricing, and unwavering commitment to customer satisfaction.
Core Business and Product Portfolio
Starr Fireworks operates both retail and wholesale arms, serving individual customers, event planners, and resellers. The company offers thousands of consumer-grade fireworks across multiple categories:
- Assortments: Signature bundles such as All For One, Dominance Supreme, American Proud, and Ecstatic Assortment offer a curated mix of aerials, repeaters, sparklers, and novelties.
- Firecrackers: Popular SKUs include Starburst Firecrackers 16000 Belt, Black Cat 200s, and Lightning Firecracker 4/4000.
- Repeaters and Cakes: Multi-shot devices like Hot Spots, American Spirit, and Hot Rock deliver rapid aerial displays.
- Reloadable Shells: Premium effects with 4″ and 5″ mortars such as 5″ Neon, All Five Heads of the Family, and 4″ Magnum Shells.
- Fountains: Ground-based effects including Pyro Garden Cone and God of Fire Cone.
- Sparklers: High-demand items such as #22 Color Wire Sparklers are top sellers during wedding and seasonal events.
- Roman Candles: Top selections include 10 Ball Bang Candle and 10 Ball Color Thunder Candle.
- Ground Effects and Novelties: Items like Ground Bloom Flowers, Magic Whip, Jumping Jack, and Flying Helicopters for younger audiences and specialty displays.
- Rockets and Missiles: Lightweight aerials including Ace Rocket and Wild Geese Rocket.
With inventory sourced from multiple global brands, Starr Fireworks provides customers with a broad range of effects, sizes, and price points.
Specialization and Unique Selling Proposition (USP)
Starr Fireworks distinguishes itself through:
- One of the largest showrooms in the region, attracting customers from across North Dakota, South Dakota, Minnesota, and Montana.
- Comprehensive year-round availability, unlike seasonal-only vendors.
- Bulk and wholesale options for resellers, events, and municipalities.
- Personalized service, including custom packages for weddings, Fourth of July celebrations, and corporate events.
Its ability to serve both individual and wholesale markets, along with an expansive and diverse inventory, has made Starr Fireworks a one-stop solution for pyrotechnic needs.
Financial and Market Position
While financial data is privately held, Starr Fireworks is considered a leading independent player in the Midwest's consumer fireworks market:
- Estimated annual sales volume in excess of $5 million, based on regional foot traffic and warehouse throughput.
- Serves over 30,000 retail customers annually, particularly during the July 4th and New Year's Eve periods.
- Operates across a 50,000 sq. ft. facility, including warehouse, loading docks, and showrooms.
The company’s customer base includes both direct consumers and commercial resellers, reflecting a robust hybrid business model.
Distribution and Reach
Starr Fireworks’ main distribution hub is based in Horace, ND, and serves as both a retail showroom and logistics center:
- In-house logistics team for bulk order fulfillment and local deliveries.
- Online order support for early reservations and B2B sales.
- Services customers across the Upper Midwest, with a growing footprint through word-of-mouth and digital marketing.
Seasonal pop-up locations and event booths extend Starr Fireworks' reach during peak months.
Target Market
The company's customer segments include:
- Families and individuals celebrating July 4th, weddings, and birthdays.
- Local governments and communities purchasing displays for public events.
- Independent retailers and pop-up firework stands sourcing wholesale inventory.
- Corporate event organizers and wedding planners looking for pyrotechnic effects.
Starr Fireworks tailors its product offerings to both casual and experienced fireworks users.
Capabilities
- Multi-brand import capabilities, with sourcing relationships across China and Southeast Asia.
- Large-scale warehouse storage with climate-controlled inventory management.
- In-house safety and compliance expertise, ensuring full DOT and CPSC regulatory adherence.
- Custom packaging and white-labeling services for private-label resellers.
Starr Fireworks offers full-service support for both retail and distribution clients.
Certifications and Compliance
Starr Fireworks maintains full compliance with:
- ATF and DOT regulations for the storage and transport of explosive materials.
- Consumer Product Safety Commission (CPSC) standards for labeling and packaging.
- State of North Dakota licensing and safety protocols for retail and wholesale operations.
The company undergoes regular inspections and employs trained professionals for inventory and logistics handling.
Customer Testimonials and Reviews
Starr Fireworks has earned a strong reputation in the local community:
- Facebook reviews average 4.9/5 stars, with customers praising selection, staff knowledge, and pricing.
- Repeat customers often cite "best in the area" and "huge variety and great deals".
- Known for excellent customer service, especially for first-time buyers needing guidance.
Online engagement continues to grow through seasonal promotions and product showcases.
Major Achievements
- Operating for over four decades, earning status as a legacy business in North Dakota.
- Exclusive distribution of major brands including Black Cat, Dominator, Legend, and Brothers.
- Consistently voted “Best Fireworks Store” in regional polls and newspapers.
- Hosted community fireworks shows and partnered with local civic organizations for fundraising events.
Starr Fireworks remains a pillar of pyrotechnic excellence in the Midwest, combining trusted products, expansive selection, and decades of operational integrity.
