DEVELOPED WITH LOVE AND DEDICATION, OUR BRAND, CHAMPION IS TRULY A CHAMPION WHEN IT COMES TO PROVIDING THE BEST VARIETY OF PREMIUM PRODUCTS AT AN AFFORDABLE PRICE. OUR JOURNEY WAS FOUNDED BY MR. PREMJI MEGHJI HARIA IN THE LATE 1950S WHEN THIS VISIONARY PERSONALITY INTRODUCED FRUIT CREAM BISCUITS; A RICH MÉLANGE OF BISCUITS COVERED WITH A THICK LAYER OF CREAM AND MIXED FRUIT JAM AND SLIGHTLY TOPPED WITH CRYSTAL SUGAR TO TICKLE YOUR TASTE BUDS IN THE BEST POSSIBLE WAY.