Sulson Overseas Pvt. Ltd.: A Global Leader in Basmati Rice Export
Sulson Overseas Pvt. Ltd. is a leading Indian manufacturer and exporter of premium-quality Basmati rice. With decades of experience in the industry, the company has established itself as a trusted name in the global rice trade. Operating under the renowned Banno Basmati Rice brand, Sulson Overseas is known for its high-quality, long-grain Basmati rice, superior milling techniques, and stringent quality control measures.
Core Business and Expertise
Sulson Overseas specializes in the production, processing, and export of premium-grade Basmati rice. With state-of-the-art milling and packaging facilities, the company ensures that its products meet the highest international standards.
Key business areas include:
- Basmati Rice Manufacturing – Processing and refining traditional and modern varieties of Basmati rice.
- Private Label Packaging – Offering customized branding solutions for international clients.
- Global Rice Export – Supplying premium Basmati rice to more than 60 countries worldwide.
The company is committed to excellence in every step, from sourcing raw rice from India's finest paddy fields to delivering the final product to global markets.
Product Portfolio
Sulson Overseas offers an extensive range of premium Basmati rice, including:
- Traditional Basmati Rice: Extra Long Traditional Basmati Rice, Banno Super Traditional Basmati Rice, Banno Traditional Basmati Rice.
- Sella Basmati Rice: Banno Sella Basmati Rice XXL, Samaa Sella Basmati Rice.
- Specialty Basmati Rice: Banno Biryani Basmati Rice, Golden Sella Extra Long Basmati Rice.
- Health-Oriented Rice Varieties: Banno Brown Basmati Rice, Banno Black Rice.
Each variant undergoes rigorous quality checks to ensure consistent grain length, aroma, and cooking characteristics.
Unique Selling Proposition (USP)
Sulson Overseas has built its reputation on several key differentiators:
- Unmatched Grain Quality – Specializing in extra-long, aromatic Basmati rice with high elongation post-cooking.
- Advanced Milling Technology – Utilizing state-of-the-art processing plants to maintain purity and consistency.
- Commitment to Sustainability – Sourcing rice from certified farms that follow environmentally friendly agricultural practices.
- Strong Global Distribution Network – Exporting to leading markets, including the USA, Canada, Europe, the Middle East, and Africa.
Financial Performance and Market Reach
Sulson Overseas has demonstrated consistent financial growth, fueled by increasing global demand for high-quality Basmati rice.
- Annual Revenue: Estimated multi-million-dollar turnover.
- International Shipments: Over 200,000 metric tons of rice exported annually.
- Key Markets: USA, Canada, UAE, Saudi Arabia, UK, Germany, France, Australia, and South Africa.
Global Distribution and Export Data
Sulson Overseas has built a strong international presence with a well-structured export strategy.
- Major export destinations: Middle East, Europe, North America, Africa, and Asia.
- Export Volume: Over 200,000 metric tons of Basmati rice shipped annually.
- Shipping Partners: Strong alliances with leading logistics companies to ensure timely and efficient deliveries.
Certifications and Compliance
Sulson Overseas is fully compliant with international food safety and quality standards. The company holds multiple certifications, demonstrating its commitment to excellence:
- ISO 22000: International food safety management certification.
- HACCP (Hazard Analysis and Critical Control Points): Ensuring systematic food safety control measures.
- BRC (British Retail Consortium) Certification: Meeting stringent retail food quality requirements.
- FDA Approval (US Market): Compliance with U.S. food safety regulations.
- FSSAI (Food Safety and Standards Authority of India): Adhering to Indian food safety norms.
- Halal and Kosher Certifications: Catering to diverse global dietary needs.
These certifications reinforce the company's credibility in international markets.
Customer Testimonials and Market Recognition
Sulson Overseas has earned praise from its customers and business partners worldwide. Some testimonials include:
- “Sulson’s Basmati rice is the best we have sourced. The consistency in quality and aroma is unmatched.” – Distributor, UAE.
- “Banno Basmati Rice is a preferred brand in our retail chain, and our customers love it for its long grains and rich aroma.” – Supermarket Chain, USA.
Major Achievements
Sulson Overseas has achieved significant milestones, including:
- Expansion into new markets, particularly in North America and Europe.
- Recognition as a top exporter of Basmati rice, supplying to over 60 countries.
- Adoption of eco-friendly packaging, reducing environmental impact while maintaining product quality.
Future Outlook
Sulson Overseas aims to further solidify its position as a global leader in the rice industry by:
- Expanding production capacity to meet growing global demand.
- Investing in R&D for new rice varieties and improved processing techniques.
- Strengthening distribution networks in emerging markets.
With a legacy of excellence, innovation, and commitment to quality, Sulson Overseas Pvt. Ltd. continues to set new benchmarks in the global Basmati rice industry.
